SUP 3053 - Managing Operational Excellence in Organization
Question 2. What does Boeing need to do in order to truly regain the trust of regulators and the
public, and to demonstrate a commitment to safety? Is the change in leadership sufficient?
Can Boeing Regain Trust After Crisis? Learning Outcomes Students should apply to learn in krisis
management, organizational culture, and leadership to discuss problems within Boeing, assess
whether the Federal Aviation Administration's (FAA's) penalty is sufficient, and brainstorm how the
company might be able to recover.Source: Photo by David Ryder/Getty Images The Issue Boeing
is scrambling to rehabilitate its image and restore trust in the wake of two crashes of the
company's 737 MAX that killed 346 people total, and after internal messages showed employees
boasting about skirting safety regulations. The FAA has proposed a USD 5.4 million fine for the
model's defective parts, though not the flight control software that was deemed responsible for the
crashes. Boeing also fired its CEO without severance and has introduced new leadership to signal
the company's new direction. Why is it News? In October of 2018, Lion Air Flight 610 crashed
shortly after departing Indonesia, killing 189 people. The following March, Ethiopian Airlines Flight
302 crashed shortly after takeoff, killing 157 passengers, Both planes were Boeing's 737 MAX
jets, which were grounded worldwide. A joint-agency task force found fault with both Boeing and
the FAA. The FAA had relied on Boeing employees vouching for the plane's safety; those
employees did not explain the system adequately, and the FAA lacked the ability toscrutinize their
claims. But Boeing's oversights are made worse by messages revealing employees bragged
about skirting regulations and refusing to run simulation tests, leading some to conclude the
company needs a broader cultural shift. Please follow the case analysis framework to analyze this
case. One-page executive summary. You may need to answer the below questions from your
writing report. Please do the necessary research for the case analysis. - Is the FAA's penalty
steep enough considering the magnitude of Boeing's errors? If not, what further actions do you
think should take place? - What red flags do the leaked employee emails raise about the
organizational culture within Boeing? - What does Boeing need to do in order to truly regain the
trust of regulators and the public, and to demonstrate a commitment to safety? Is the change in
leadership sufficient?.
SUP 3053 Managing Operational Excellence in Organization Q.pdf
1. SUP 3053 - Managing Operational Excellence in Organization
Question 2. What does Boeing need to do in order to truly regain the trust of regulators and the
public, and to demonstrate a commitment to safety? Is the change in leadership sufficient?
Can Boeing Regain Trust After Crisis? Learning Outcomes Students should apply to learn in krisis
management, organizational culture, and leadership to discuss problems within Boeing, assess
whether the Federal Aviation Administration's (FAA's) penalty is sufficient, and brainstorm how the
company might be able to recover.Source: Photo by David Ryder/Getty Images The Issue Boeing
is scrambling to rehabilitate its image and restore trust in the wake of two crashes of the
company's 737 MAX that killed 346 people total, and after internal messages showed employees
boasting about skirting safety regulations. The FAA has proposed a USD 5.4 million fine for the
model's defective parts, though not the flight control software that was deemed responsible for the
crashes. Boeing also fired its CEO without severance and has introduced new leadership to signal
the company's new direction. Why is it News? In October of 2018, Lion Air Flight 610 crashed
shortly after departing Indonesia, killing 189 people. The following March, Ethiopian Airlines Flight
302 crashed shortly after takeoff, killing 157 passengers, Both planes were Boeing's 737 MAX
jets, which were grounded worldwide. A joint-agency task force found fault with both Boeing and
the FAA. The FAA had relied on Boeing employees vouching for the plane's safety; those
employees did not explain the system adequately, and the FAA lacked the ability toscrutinize their
claims. But Boeing's oversights are made worse by messages revealing employees bragged
about skirting regulations and refusing to run simulation tests, leading some to conclude the
company needs a broader cultural shift. Please follow the case analysis framework to analyze this
case. One-page executive summary. You may need to answer the below questions from your
writing report. Please do the necessary research for the case analysis. - Is the FAA's penalty
steep enough considering the magnitude of Boeing's errors? If not, what further actions do you
think should take place? - What red flags do the leaked employee emails raise about the
organizational culture within Boeing? - What does Boeing need to do in order to truly regain the
trust of regulators and the public, and to demonstrate a commitment to safety? Is the change in
leadership sufficient?
