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- 1. What factors contributed to the 737 Max crashes in Indonesia and Ethiopia? Following the
crashes, what managerial and public relations missteps contributed to the business - 2. fiasco for
Boeing? How could Boeing have handled the crisis differently? - 3. In your opinion, are the
aviation regulatory authorities complicit in the alleged negligence? - 4. Which stakeholders were
affected by this crisis? Could Boeing better manage its priorities around its stakeholders? - 5.
What lessons did Boeing executives learn from this crisis? - 6. In your opinion, can Boeing be
turned around? What subsequent steps could its managers and top executives take to manage its
reputation to regain public trust? Dominance to Near Demise: Can Boeing Retum to lts Position
as the Page 12 of 14 World's Largest Aircraft Manufacturer?

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