Agricultural marketing involves moving products from farms to consumers through various stages including assembly, transportation, storage, grading, processing, packaging, and distribution/retailing. Some problems in agricultural products marketing are too many intermediaries, illiteracy and lack of unity among farmers, insufficient financial resources, inadequate transportation facilities, and lack of storage houses.
2. • Agricultural marketing is inferred to cover the
services involved in moving an agricultural product
from the farm to the consumer.
3. Agriculture Marketing :-
Stages
1. Assembly:- Specific products like Milk, Beef, Cattle,
Eggs
2. Transportation:- Trucks, Railroads
3. Storage:- Warehouses
4. Grading and classification:- Government officials
5. Processing:-Processing plants like oil & rice mills,cotton
mill
6. Packaging:- Making of cans, bags
7. Distribution and retailing:-
4. Agricultural Products Marketing
:- Problems
• Too Many Intermediates
• Illiteracy and Lack of Unity among Farmers
• Lack of Financial Resources
• Lack of Transport Facilities
• Lack of Store Houses
