Agricultural marketing involves moving products from farms to consumers through various stages including assembly, transportation, storage, grading, processing, packaging, and distribution/retailing. Some problems in agricultural products marketing are too many intermediaries, illiteracy and lack of unity among farmers, insufficient financial resources, inadequate transportation facilities, and lack of storage houses.

1. MARKETING OF
AGRICULTURAL PRODUCTS

2. • Agricultural marketing is inferred to cover the
services involved in moving an agricultural product
from the farm to the consumer.

3. Agriculture Marketing :-
Stages
1. Assembly:- Specific products like Milk, Beef, Cattle,
Eggs
2. Transportation:- Trucks, Railroads
3. Storage:- Warehouses
4. Grading and classification:- Government officials
5. Processing:-Processing plants like oil & rice mills,cotton
mill
6. Packaging:- Making of cans, bags
7. Distribution and retailing:-

4. Agricultural Products Marketing
:- Problems
• Too Many Intermediates
• Illiteracy and Lack of Unity among Farmers
• Lack of Financial Resources
• Lack of Transport Facilities
• Lack of Store Houses