This is for Dr. Dorcas
As discuss, I will need part one as quickly as possible. the rest will be on the due date. (Plagiarism free).
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
Health Care Organization Profile (Due Module 2)
Communication Plan
Marketing Plan
Community Collaboration Plan
For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.
Part 2, the Communication Plan
should include the following components:
Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.
For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis
should address the following:
External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team members?
How and when will marketing strategies be evaluated?
For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:
What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
How will community diversity issues be addressed?
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
rubric
1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
95.0 %
Content
15.0 %
Health Care Organization Profile 1) Name and type of healthcare organization 2) Mission, vision, goals 3) Bed number, volumes 4) Types of services provided 5) Quality indicators 6) Financial performance indicators 7) Human resource challenges 8) Diversity issues 9) Community population statistics 10) Additional information
Does not create a profile of the health care organization.
Creates a healthcare organization, but is missing several essential components necessary for a health care organization as outlined by the project criteria.
Creates a realistic healthcare organization by developing mission, vision, and goals and essential components of a healthcare organization as outlined by the project criteria.
Creates a realistic healthcare organization by developing mission, vision, and goals and essential components of a healthcare organization as outlined by the project criteria. Includes additional informat ...
This is for Dr. DorcasAs discuss, I will need part one as quickly .docx
1. This is for Dr. Dorcas
As discuss, I will need part one as quickly as possible. the rest
will be on the due date. (Plagiarism free).
In the role of a health care manager, for the final project you
will develop and write a comprehensive marketing and
communication plan for your fictitious health care organization.
The final project will be divided into four parts:
Health Care Organization Profile (Due Module 2)
Communication Plan
Marketing Plan
Community Collaboration Plan
For Part 2 of the final project, you are to develop
communication strategies and write a communication plan for
your health care organization.
Part 2, the Communication Plan
should include the following components:
Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.
For Part 3 of the final project, you are to conduct a market
analysis for your health care organization and develop a
marketing plan. The market analysis
should address the following:
External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team
members?
How and when will marketing strategies be evaluated?
2. For Part 4 of the final project, you are to develop a community
outreach plan for your health care organization. The community
outreach planshould answer the following questions:
What methods will be used to engage the attention of and
involve community members in the accomplishment of your
organization’s goals?
How will community diversity issues be addressed?
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should
review the rubric prior to beginning the assignment to become
familiar with the assignment criteria and expectations for
successful completion of the assignment.
rubric
1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
95.0 %
Content
3. 15.0 %
Health Care Organization Profile 1) Name and type of
healthcare organization 2) Mission, vision, goals 3) Bed
number, volumes 4) Types of services provided 5) Quality
indicators 6) Financial performance indicators 7) Human
resource challenges 8) Diversity issues 9) Community
population statistics 10) Additional information
Does not create a profile of the health care organization.
Creates a healthcare organization, but is missing several
essential components necessary for a health care organization as
outlined by the project criteria.
Creates a realistic healthcare organization by developing
mission, vision, and goals and essential components of a
healthcare organization as outlined by the project criteria.
Creates a realistic healthcare organization by developing
mission, vision, and goals and essential components of a
healthcare organization as outlined by the project criteria.
Includes additional information beyond the required criteria.
Creates a realistic healthcare organization by developing
mission, vision, and goals and essential components of a
healthcare organization as outlined by the project criteria.
Includes additional information beyond the required criteria and
organizational characteristics are innovative yet practical and
detailed.
30.0 %
Communication Plan 1) Types of internal and external
communication networks 2) Stakeholder Analysis 3) Media
methods 4) Tag lines, logos, photos, etc. 5) Letterhead,
newsletters, etc.
Did not develop a communication plan for the health care
organization.
Develops a communication plan for communicating within the
organization, but plan is missing several essential components
necessary for a communication plan as outlined by the project
criteria.
4. Develops a comprehensive communication plan for
communicating with internal and external stakeholders as
outlined by the project criteria.
Develops a comprehensive communication plan for
communicating with internal and external stakeholders as
outlined by the project criteria. Includes additional information
beyond the required criteria.
Develops a comprehensive communication plan for
communicating with internal and external stakeholders as
outlined by the project criteria. Includes additional information
beyond the required criteria and plan is innovative yet practical
and detailed.
30.0 %
Marketing Plan 1) Internal Environmental Analysis 2) Strategic
Choice and Strategic Goals 3) SWOT Analysis 4) How will
marketing initiatives involve cross functional team members? 5)
How and when will marketing strategies be evaluated?
Does not develop a marketing plan for the health care
organization.
Develops a marketing plan as outlined by the project criteria,
but plan is missing several essential components necessary for a
marketing plan as outlined by the project criteria.
Develops a comprehensive marketing plan as outlined by the
project criteria.
Develops a comprehensive marketing plan as outlined by the
project criteria. Includes additional information beyond the
required criteria.
Develops a comprehensive marketing plan as outlined by the
project criteria. Includes additional information beyond the
required criteria and plan is innovative yet practical and
detailed.
20.0 %
Community Outreach Plan 1) What methods will be used to
engage and involve community members in the accomplishment
of your organization's goals? 2) How will community diversity
issues be addressed?
5. Does not develop a community outreach plan for the health care
organization.
Develops a community outreach plan as outlined by the project
criteria, but plan fails to consider population and community
characteristics.
Develops a comprehensive community outreach plan as outlined
by the project criteria. Plan is thoughtful and has considered
population and community characteristics.
Develops a comprehensive community outreach plan as outlined
by the project criteria. Plan is thoughtful and has considered
population and community characteristics. Includes additional
information beyond the required criteria
Develops a comprehensive community outreach plan as outlined
by the project criteria. Plan is thoughtful and has considered
population and community characteristics. Includes additional
information beyond the required criteria and plan is innovative
yet practical and detailed.
5.0 %
Organization and Effectiveness
5.0 %
Mechanics of Writing (includes spelling, punctuation, grammar,
and language use)
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice and/or
sentence construction are employed.
Frequent and repetitive mechanical errors distract the reader.
Inconsistencies in language choice (register) and/or word choice
are present.
Some mechanical errors or typos are present, but are not overly
distracting to the reader. Audience-appropriate language is
employed.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of sentence structures and
effective figures of speech.
The writer is clearly in command of standard, written academic