· Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale. · Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar. Appendix C Criteria of evaluation of health reform CRITERIA *4 3 2 1 0 Comments I. introduction description of topic / subject selected with relationship to the situation current in the services of health. Discussion of the methodology of work to develop the theme. II. conceptual framework of evaluation use literature to support the approach selected for evaluation. Provides the frame concept. III.main findings of the analysis and interpretation of data collected by the group what is the current situation? What are the main features of the health system of the State of Florida or U.S. What problems are there, according to the perception of different interest groups? Previous studies with conclusive and irrefutable information? What are its main findings and conclusions? There are significant differences between different approaches to participating insurers? It varies markedly rules and procedures and the indicators of performance of the existing approaches? What are the differences in covers and costs of private and Government health insurance plans? ¿ What options there are for them people not insured that does not qualify for the Plan of health of the Government and not can pay a Plan private? What is the satisfaction of the various providers and consumers, with the current system? ¿ How effective have the solutions tested in the past been? ¿ What are the main weaknesses of the current system? ¿ What are the key strengths that we want to keep? How does it compare the situation of the health system of the State of Florida or the nation with that of other countries? INSTRUCTION FOR PUBLIC HEALTH POLICIE, ETHIC AND SYSTEMS. 5 pages. N URS 501 Public Health Policies, Ethics and Systems 4 Prepared: 11/15/2012 Prepared: 11/15/2012 Prepared: 11/15/2012 N URS 501 Public Health Policies, Ethics and Systems 93 Criteria *4 3 2 1 O N/A Comments ¿ What conclusions can we arrive on the effects of the current health system? What results in the health of the population and of the performance of the system of health allow conclude on the need of change? ¿ There is consensus in key areas to improve? Could one achieve consensus and commitment to the recommendations of the Group? IV. determina.

1. · Justify the value of marketing plans as instruments that
compel marketers to think about upcoming periods, perform
routine marketing analyses and audits, and set marketing goals
and objectives such as Return on Investment (ROI), etc. Provide
one (1) example of the use of marketing plans in this fashion to
support your rationale.
· Decide whether or not you believe Philip Kotler’s Marketing
Plan Model provides a useful framework for developing an
effective marketing plan. Provide at least two (2) specific
examples of the Philip Kotler’s Marketing Plan Model that
apply within a health care organization with which you are
familiar.
Appendix C
Criteria of evaluation of health reform
CRITERIA
*4
3
2
1
0
Comments
I. introduction description of topic / subject selected with
relationship to the situation current in the services of health.

2. Discussion of the methodology of work to develop the theme.
II. conceptual framework of evaluation use literature to support
the approach selected for evaluation.
Provides the frame concept.
III.main findings of the analysis and interpretation of data
collected by the group what is the current situation? What are
the main features of the health system of the State of Florida or
U.S.
What problems are there, according to the perception of
different interest groups?

3. Previous studies with conclusive and irrefutable information?
What are its main findings and conclusions?
There are significant differences between different approaches
to participating insurers? It varies markedly rules and
procedures and the indicators of performance of the existing
approaches? What are the differences in covers and costs of
private and Government health insurance plans?
¿ What options there are for them people not insured that does
not qualify for the Plan of health of the Government and not can
pay a Plan private?
What is the satisfaction of the various providers and consumers,
with the current system?

4. ¿ How effective have the solutions tested in the past been?
¿ What are the main weaknesses of the current system?
¿ What are the key strengths that we want to keep?
How does it compare the situation of the health system of the
State of Florida or the nation with that of other countries?
INSTRUCTION FOR PUBLIC HEALTH POLICIE, ETHIC

5. AND SYSTEMS. 5 pages.
N
URS 501 Public Health Policies, Ethics and Systems 4
Prepared: 11/15/2012
Prepared: 11/15/2012
Prepared: 11/15/2012
N
URS 501 Public Health Policies, Ethics and Systems 93
Criteria
*4
3
2
1
O
N/A
Comments
¿ What conclusions can we arrive on the effects of the current
health system? What results in the health of the population and
of the performance of the system of health allow conclude on
the need of change?

6. ¿ There is consensus in key areas to improve? Could one
achieve consensus and commitment to the recommendations of
the Group?
IV. determination of opportunities, challenges, strengths and
weaknesses, in the light of the strategic situational analysis
describes the contribution opportunity.
Identifica los retos.
Describes the strengths and weaknesses

7. Provides recommendations specific about the role and
contribution that it can make nursing practice advanced
professional.
V. includesproposed change, conclusions and recommendations
of the Group and how can the situation be improved? How
improve the efficiency and effectiveness of the system of health
today?
What objectives we want to achieve?
Do you what features of the current system contribute to the

8. achievement of the proposed objectives? What approaches,
programs or projects are can continue, what is can expand or
what is can delete?
Adjustments required do in the design of the system to achieve
the proposed objectives?
¿ Key principles of regionalization may incorporate the new
design
VI. style used guides established by APA to present the work.