Facebook Global Pages for Brands

1. Abdur
Hisam
Kalyan
Sudeshna
Varun
Kavya
Annamalai

2.  There will be one main global brand page
 Local fans are directed to a local page for a
local experience
 The brand can use the global page as the main
page

3.  Local pages have their own timeline, profile
and cover photo’s, its own insights etc.
 All this can be in addition to what the global
page already has
 Local pages can be created for a region i.e
country, part of a country or a group of
countries

4.  Create region specific pages and add these
pages to the global page structure
 Facebook will migrate all fans to the best local
page for them
 You can keep the fans mapped to the existing
pages

5.  Page insights will be different for local and
global pages
 Local pages will have the insights for that particular
page
 Global page will have aggregated insights from all
brand pages
 Global page admins do not have access to local
page

6.  Helps communicate to fans at a global as well
as a local level
 Allows better targeting
 Can assess the insights for different regions by
creating separate pages for these regions