August 2012 Facebook Marketing Product Update


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Latest product marketing update from Facebook with a focus on Promoted Posts and how they may provide better results than sponsored stories - when trying to reach fans.

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August 2012 Facebook Marketing Product Update

  1. 1. Facebook Marketing/Product UpdateAugust 9th 2012 Socialize
  2. 2. What are ‘Promoted Posts’: Promoted posts are a simple way to reach more of the people who like your Page and their friends. Visit your Page to try promoting a post. Promoted posts are available to Pages with more than 400 likes. A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed. If you don’t promote your post, few of the fans will see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it. You can promote any kind of post you can create in the sharing tool including status updates, photos, offers, videos and questions.8/26/2012 2
  3. 3. Promoted Posts: Why must every brandinvest in these? Fans can not see all the page posts. (Without promoted posts, only about 10% of your page’s fan base, gets to see your content). More engaging page posts result in more organic distribution. (Through fans sharing content). Optimize your page posting strategy to achieve higher distribution. Example: Ensure that you have a content flat plan in place which ensures diversity & discipline. Content that is approved in advanced can be scheduled for optimum time posting – which will result in higher impressions. Page Post Ads allow you to: Reach your fans Reach friends of fans Pages that post 1 or 2 times a day ALWAYS track the links in your posts directing to your site to get more interaction/views than those that make more than 2 measure effectiveness. updates per day.8/26/2012 3
  4. 4. We can now target our page posts by gender& age!Page Post Targeting gives Page admins the ability to targettheir posts in the News Feed based on the followingcriteria: Age Gender Interested In Relationship Status Page Post Targeting: Language Publishing to sub-groups of fans in the News Feed. Education Location All Fans who are: fans • Male • Live in NYC • 18-24 years old Target • Speak English fans8/26/2012 4
  5. 5. Facebook Mobile App/Mobile Pagesredesign:8/26/2012 5
  6. 6. Examples of Sponsored page posts:These posts are seen by friends of your fans, who may not be connected tothe page. (Also called sponsored story ads). 8/26/2012 6
  7. 7. Examples of Promoted posts:These posts are seen by all of your fans, who may not otherwise get yourcontent in their timeline. (May also be called reach generator). 8/26/2012 7
  8. 8. The test: Promoted posts vs SponsoredstoriesExcerpt from a blog: We decided touse a recent update to our BeginnersGuide to SEO as the content piece thatwe would Promote and run in ourSponsored Story. For the PromotedPost, we created a simple post on ourBrand Page linking to the BeginnersGuide and dedicated $100 to it. ThisPost had a reach of 26,275. It generated198 actions, 1,311 clicks and had a CTR of 4.99%. The CPC was $.076.For the Sponsored Story, we targeted 266,580 people who live in theUS, Canada, UK, or Australia and like SEO related topics and websites.The actual reach of the campaign was44,247 with a frequency of 6.2. ThisSponsored Story generated 16 actions,162 clicks, had a CTR of 0.366% and aCPC of $1.44.8/26/2012 8
  9. 9. Let’s get social: 218 & 415 Loft Offices 2A Dubai Media City Dubai 34873 Tel: +971 4 3689277 Twitter: @SocializeAgency Facebook: Socialize Blog: