2. The Global EnvironmentThe Global Environment
The global economy is
dominated by countries
in three regions: North
America, Western
Europe, and Asia.
Other developing
countries and regions
represent important
areas for economic
growth
6-2
4. European UnificationEuropean Unification
Europe is integrating
economically to
form the biggest
market in the world
Certain structural
issues within Europe
need to be
corrected for the EU
to function
effectively.
6-4
5. U.S. Trading PartnersU.S. Trading Partners
Based on Total Imports and ExportsBased on Total Imports and Exports
Figure 6.2
6-5
6. Consequences of a Global EconomyConsequences of a Global Economy
1. Expansion of international trade
2. Foreign direct investment (FDI) is playing an
ever-increasing role in the global economy
3. Imports are penetrating deeper into the
world’s largest economies
4. Companies are finding their home markets
under attack from foreign competitors
6-6
7. Factors to Consider for OffshoringFactors to Consider for Offshoring
What is the competitive advantage of the
products they offer?
Is the business in its early stages?
Can production savings be achieved locally?
Can the entire supply chain be improved?
6-7
12. How to Prevent Failed Global AssignmentsHow to Prevent Failed Global Assignments
6-12
Table 6.5
13. Understanding Cultural IssuesUnderstanding Cultural Issues
Ethnocentrism
The tendency to judge
others by the standards
of one’s group or
culture, which are seen
as superior
Culture shock
The disorientation and
stress associated with
being in a foreign
environment.
6-13
14. Understanding Cultural IssuesUnderstanding Cultural Issues
Power distance
the extent to which a
society accepts the fact
that power in
organizations is
distributed unequally
Individualism/collectivism
the extent to which people
act on their own or as a part
of a group.
6-14
15. Understanding Cultural IssuesUnderstanding Cultural Issues
Uncertainty avoidance
the extent to which
people in a society feel
threatened by uncertain
and ambiguous
situations.
Masculinity/femininity
the extent to which a
society values quantity
of life over quality of life
6-15