3. Why use tools?
• Social is time-consuming
• Keep content fresh
• Interact with your public
4. Tool #1: Bitly
• Facebook
• Twi-er
Social
Outlet
• Shortens
links
• Tracks
links
for
clicks
over
9me,
as
well
as
others
who
shared
Func9on
• Analy9cs
on
each
posted
link
• Clean,
concise
posts
• Follow
others
and
track
their
bitlinks
Benefit
7. Tool #2: Canva
• Facebook
• Twi-er
• Instagram
• Pinterest
Social
Outlet
• Online,
user-‐friendly
graphic
designer
• Very
easy-‐to-‐use
• Templates
prepared
to
make
“designing”
quick
Func9on
• Images
get
53%
more
likes
on
Facebook
• Images
get
313%
more
engagement
on
Twi-er
• Images
must
be
included
for
Pinterest
and
Instagram
• Easily
turn
your
content
into
graphics
• Collaborate
with
other
curators
Benefit
10. Tool #3: PicMonkey
• Facebook
• Twi-er
• Instagram
• Pinterest
Social
Outlet
• Online,
user-‐friendly
graphic
designer
• Very
easy-‐to-‐use
• Easily
add
logos
or
create
collages
Func9on
• Images
get
53%
more
likes
on
Facebook
• Images
get
313%
more
engagement
on
Twi-er
• Images
must
be
included
for
Pinterest
and
Instagram
• Easily
turn
your
content
into
graphics
Benefit
16. Tool #5: Visual.ly
• Facebook
• Pinterest
Social
Outlet
• Database
of
infographics
and
infographic
designers
• Search
infographics
by
keywords
• Upload
original
infographics
Func9on
• Assist
in
finding
topical
infographics
• Get
more
eyes
on
infographics
you’ve
created
Benefit
19. Tool #6: Post Planner
• Facebook
Social
Outlet
• Schedules
posts
• Assists
in
finding
content
and
crea9ng
posts
• Op9mizes
for
engagement
Func9on
• Save
hours
each
day
on
finding
content
• Increased
engagement
with
post
op9miza9on
Benefit
20. Tool #7: Viral Tag
• Pinterest
• Facebook,
Twi-er,
LinkedIn
Social
Outlet
• Schedules
pins
• Gives
you
fresh,
trending
content
to
re-‐pin
based
on
topic
Func9on
• Op9mized
pos9ng
9mes
with
pin
scheduling
• Find
and
use
popular
topic
through
discover
Benefit