Introduction to YourWellness TV

470 views

Published on

Introduction to YourWellness TV, a healthcare screen network that entails media and video content creation for education in Malaysia

  • Be the first to comment

  • Be the first to like this

Introduction to YourWellness TV

  1. 1. An introduction toYourWellness.TV<br />An exciting media platform that further enhances people’s lives by delivering relevant health and wellness content in a compelling solution <br />
  2. 2. FACT: Patients spend 30 – 90 minutes waiting during appointments at hospitals<br />
  3. 3. OPPORTUNITY: Engage patients with health and wellness content that entertains and educates<br />
  4. 4. Introduction to YourWellness.TV<br /><ul><li>YourWellnessTV (YWTV) is a health and wellness focused media network, that delivers localised and customised content to improve the knowledge of the community on how to improve their lifestyle habits in order to stay healthy</li></li></ul><li>Market Needs<br />General population is more health conscious and requires information from a trusted source – Hospitals<br />Pharmaceutical and health related companies need a targeted audience who is receptive to their advertising messages when health issues are top-of-mind <br />
  5. 5. The solution - Content<br />Develop episodes of 3-5 minutes to cover health and wellness topics<br />There will be 20 x 30 sec commercials shown each hour that will reach an audience base of 10 -20 ppl per screen with over 200 screens planned for the network <br />60 Minute Content Loop<br />Healthy Living Content <br />Its Your Health Content <br />General Interest Content<br />Quick Cook Content <br />Inside Your Body Content<br />Commercials <br />
  6. 6. The solution - Infrastructure<br />42” LCD screens are placed in the waiting areas and other high traffic locations that will display the YWTV content to the audience<br />A small footprint PC will be located behind the screens in order to manage the play-out of the content<br />Content is distributed from the main server library and updated as required<br />
  7. 7. The solution - Partners<br />These partners have agreed to install the solution at their hospitals<br />The largest private healthcare provider in Malaysia with 18 locations<br />Pantai has manages 9 Hospitals within Malaysia<br />Columbia Asia has global presence and manages 5 Hospitals in Malaysia<br />Sime Darby Healthcare has 3 locations, Medical Centre, Specialist Centre and Nursing and Health Sciences<br />
  8. 8. The Success Factors<br /><ul><li>Build a unique viewing experience for patients of over 30 medical centers in Malaysia while continually expanding the network with higher number of screens.
  9. 9. Develop an industry leading solution to educate the population on health and wellness topics and deliver a valuable audience base to our targeted advertisers.</li>

×