Demo presentation of NY Wellness Guide company for investors. Business plan features, challenges, solutions and monetizing strategies. For inquiries click on the logo and use website contact form for additional information.

1. Business Plan Presentation
NY Wellness Guide
www.nywellnessguide.com

2. Intro
• New York Wellness Guide started as a small one
topic website dealing with stress back in 2009.
• After initial research I realized there is no central
portal specializing in local wellness resources
particularly in New York area.
• Very few sites offer centralized local information
about meditation classes, neighborhood yoga
studios, wellness events and specials.

3. Intro
• As content was being created, new topics and
features were added including monthly specials,
holisting listings directory, polls, wellness videos,
local health events, user contributed blogs,
forum, health expert columns, etc.
• Over time site evolved into a wellness portal
offering all types of useful information and
covering variety of holistic and wellness related
topics. It’s especially useful for people living in
New York area and leading a healthy lifestyle.

4. Team
Looking for partners, angel investors and
mentors to help with future growth
• Looking to expand and hire after
investment injection.
• Looking for partners and investors,
especially knowledgeable in the area of
health & wellness and online startups.

5. About Our Company
New York Wellness Guide is online portal aimed at reaching
health-minded individuals particularly living in the New
York area and who care about fitness, yoga, spas,
meditation, nutrition, stress management and well-being.
Key To Success:
• Health & wellness = high growth potential.
• Alternative Medicine is one of the fastest
growing areas and can be highly profitable.
• Companies shift their Investment into
Local Online Marketing & Advertisement.
• Loyal and Passionate user following.
Users who are passionate about wellness
and eager to participate and interact.

6. About Our Company
NY Wellness Guide devides content in various categories
to improve usability and to enhance marketing interest of
potential advertisers.
Sections: Body
• Natural Health
• Fitness
• Nutrition
• Holistic Practitioners
• Spas and Beauty
• Yoga

7. About Our Company
Each section is being targeted towards a specific
subsection of the wellness industry, thus making it extremely
appealing to local advertisers
Sections: Mind
• Stress
• Mental Health
• Meditation
• Self-Improvement

8. About Our Company
New topics and sections can be added to further increase
targeting and encourage ad placement.
Sections: Spirit
• Spiritual Well-being
• Buddhism
• Holistic Retreats

9. About Our Company
Features: Daily Added Multimedia Content
• Thousands of articles,
many with related videos
and multimedia content.
• Growing Holistic Directory
• Social Media Integration

10. About Our Company
Features: Web 2.0 Social Networking Features
• Social Media Channels
including 25,000 Twitter
Followers, as well as
presence on other social
media channels including
Facebook, LinkedIn, and
Pinterest.

11. About Our Company
Features: User participation and Involvement
• Users are able to get
involved by voting on polls,
commenting and rating
content.
• Users can also register
and contribute by posting
personal health blogs and
adding events and specials.

12. About Our Company
Features: RSS Feeds and User Blogs
• Daily blog and RSS feeds
that users can subscribe
through email or online
reader.
• User generated blogs and
content contribution

13. About Our Company
Features: New York Wellness Listings
• Thousands of local business
listings, many with user
reviews and comments.
• Database with valuable
information: contacts,
addresses, emails, websites,
business descriptions that
can be marketed to.

14. About Our Company
Features: Monthly Specials
• Monthly specials
promoting sales from local
spas, gyms and yoga
studios.

15. About Our Company
Features: Wellness Tips
• Wellness Tips and Advice
(shorter pieces of content to
generate traffic).

16. About Our Company
Features: Expert Columns
• Regularly contributed
blogs and other type of
content by practitioners and
doctors.

17. About Our Company
Features: Product Reviews
• Health product reviews.

18. About Our Company
Features: Health Videos
• Health videos from the
web covering variety of
health topics.

19. About Our Company
Features: Events Calendar
• Health events calendar
listing New York wellness
events.
• Users can register and
add events to the calendar
to attract more participants

20. About Our Company
Features: Weekly Newsletter
• Many local businesses,
practitioners, and users
subscribed and choose to
receive website newsletter and
emails about local wellness
events and website updates.
• High loyalty and extremely
small opt-out rate.

21. About Our Company
Features: Sweepstakes and Giveaways
• Third party sponsored
giveaways like the Juicer
from Lexen Products to
encourage users to
register and get involved.
• Free ebooks downloads
on Facebook to
encourage more followers

22. About Our Company
Feedback and Testimonials (see all)
• I simply want to thank you for providing such an great site. It
is beautiful, well laid out & has the best info! I thought you
should be recognized for your efforts." - Mia ( www.threejewels.org )
• You've got a fantastic website, congratulations."
- With warm regards, Gardar Gardarsson PNLP, CEO Astromind (
http://www.astromind.com ).
• I have just signed up the organization that I volunteer for on
your wonderful site, thank you so much for providing the
opportunity to do so & I’m excited to continue to list events." -
Kamaniya (Ananda Ashram)

23. About Our Company
Feedback and Testimonials
• "I'd like to congratulate you on your site. It looks better every
time I visit!" - Randa Khalil, Co-Author Detox Bath
(http://www.pureinsideout.com/).
• "This is such a great wellness resource." - Jennifer Ross.
•“ Your site is very beautiful!." - Pamela Stern.
• I just love your site--it is soothing to look at and draws you
in. Thanks for doing such a great service." - Dr. Diane Bargonetti.
(Edgar Cayce Holistic Center.)
•Many more listed on the site. (LINK)

24. About Our Company
Other Features: Popularity
• Through continuing
efforts and web
marketing, the site is not
only popular with users
but search engines love it
as well.
• Many page 1 positioning
on Google for health
related keywords.

25. About Our Company
Other Features: Growing Network of Supporting Sites
To increase marketing potential new wellness related sites
are being added to further maximize ad profitability under
the Big Apple Media Group, Inc.
• www.miamiwellness.com
• www.trainerlistings.com
• www.lasik-now.com
• www.best-omega3.com
• www.best-coq10.com
• www.best-wheyprotein.com
• www.yogaclothingshop.com
See Full List Here

26. Problem
• Currently there is no easy way to find about latest
happenings and events in NYC. Users must go to
different websites to find discounts, class
schedules and other related local information.
• Large sites like CitySearch and Yelp are too broad
to accurately represent smaller wellness market .
• Many health sites only appeal to general health
users without dedicating content to local wellness
events and topics).

27. Problem
Decentralized Network of sites.
User has to go to each one to obtain information.

28. Solution
• The goal is to provide a central point (hub)
where New Yorkers can come to obtain latest
and up to date wellness related information
and build an active wellness community.
• NY Wellness Guide aims to offer solutions by
uniting all these elements and creating a
place where users and businesses can come
together, learn, connect, participate and
interact.

29. Solution (Central Wellness Portal)

30. Solution
• NY Wellness Guide allows local companies to
reach very specific audience where they can
promote their business to very targeted
group. (People living in a small geographical
area and who care and actively participate in
wellness lifestyle.)
• In the future local companies will have even
more options in promoting their business
through NY Wellness Guide with continuous
improvements and new features.

31. Market/Demographics
NY Wellness Guide targeted demographic
consists of well-educated, affluent New Yorkers
who are in their prime earning and spending
years. These individuals frequently visit yoga
classes, luxury and day spas, meditation centers,
and spirituality retreats in the New York area and
are constantly on the lookout for these types of
quality services that are offered in their area.

32. Market/Demographics
• New York is particularly well suited for the company
such as this. Population of New York and adjacent
boroughs is extremely active and participates in many
wellness related events and activities. This can be
seen by the sheer number of spas, yoga studios,
Pilates and gyms that exist in all five boroughs.
• Also the user base will only continue to expand due
to the growing number of baby boomers, who in
addition to traditional medicine also look for alternative
medicinal options they can incorporate into their active
lifestyle. This will result in future expansion to other
major cities like Miami, Chicago, etc

33. Competition
• Local Businesses - Levitate Yoga, East Wast Yoga. Individual and
wellness companies such as yoga studios and spa websites. Also sites
concentrating on specific functions, like spa booking. ( NY Wellness
Guide will create a central portal that users living in NY can use to
find information and learn about everything wellness related in NY)
• Greatist, EverydayHealth . These wellness sites have large following
and great content, however their content is very generic and
doesn’t appeal to local health conscious users living in specific
geographi c area like New York. NY Wellness Guide will provide more
personal touch by constantly working with local businesses and also
have additional features aiming at local market not existent on
bigger sites as well as offer content that will target local users.

34. Current Stage
• In the present stage, responsibilites mainly
deal with web marketing, brand recognition,
growth of traffic and adding new content.
• Some tasks include, but not limited to:
1. Posting daily multimedia content
2. Increasing brand recognition, increasing
newsletter subscribers and social media
following.
3. Building loyalty and growing database listings.

35. Revenue Sources
Current
• Presently profits come from online advertisement and
private long –term dvertisers who place targeted ads on
the site on a monthly basis.
• There are multiple revenue sources that can be
implemented with injection of investment and hiring of
staff.

36. Revenue Sources
Future Revenue Models
There are numerous revenue sources that can be
utilized and implemented with proper managment
that will lead to larger profits and fuel continuous
growth and development.
Listed here are just few that might be viable
sources of future earnings.

37. Revenue Sources
Future Revenues - Online Advertisment
Advertisement
• Advertisements will continue
to play a role but won’t be a
single stream of revenue.
• With growing popularity and
marketing investments more
advertisers will want to
promote to extremely
targeted local group of users.

38. Revenue Sources
Future Revenues - Premium Listings
• Premium listings can
be set up with features,
like premium positioning,
company videos,
bookings, marketing
opportunities, etc.
• Create interactive user
directory similar to Yelp,
except for holistic
practitioners & wellness
businesses.

39. Revenue Sources
Future Revenues - Wellness Mobile Applications
• Create health and
wellness apps that can
include holistic directory
that can be used to
locate local holistic
practitioners and
wellness businesses like
spas and yoga studios
with reviews, comments
and booking features.

40. Revenue Sources
Future Revenues - Gift Certificates and Booking
Booking and affiliate system
can be set up for local
businesses where NYWG
will get percentage of profits
by bringing new users to the
businesses. Partnerships
can be created for mutual
benefit and marketing
promotions

41. Revenue Sources
Future Revenues - Dedicated Wellness Newsletter
Improve and monetize
newsletter subscription.
Currently newsletter comes out
once a week, but popular and
very few opt-outs.
• In the future create multiple
emails and increase frequency.
• Use model of profitable
newsletters like DailyCandy, Vital
Juice NY, Thrillist and apply them
to wellness topic.

42. Revenue Sources
Future Revenues - Video Sharing and Marketing
With popularity of video on the
web, companies can be
approached to film classes and
stream them through the site to
registered users, Revenues will
be shared.
• NY Wellness Guide can create
marketing videos of locall
wellness companies and promote
them through its own channel.

43. Revenue Sources
Future Revenues - Affiliate & Product Sales
Create a wellness related
online shopping store
where various products
that appeal to specific
groups can be sold by
the site. (Yoga mats,
tees, dvds, local
merchant crafts, dvds,
etc.). Products can be
tied to specific content.

44. Revenue Sources
Future Revenues - Online Marketplace
Create an active
marketplace for hand-
crafted goods and local
merchants. They can
post products for a fee or
through affiliate sales.
(Merchants can be
approached through local
fairs.)

45. Revenue Sources
Future Revenues - Ad Supported Print Publication
Money can be generated from
exlusive drop off only print
publication that can be delivered to
all local wellness businesses that
choose to receive it.
• Content: local listings, latest
health news and procedures,
wellness coupons, expert
columns, spa openings, etc.
(With 100% pick up rate, ad
supported model can be very
profitable).

46. Revenue Sources
Future Revenues - Wellness Content
NY Wellness Guide can
provide exclusive wellness
related content to various
publications or create online
video channel.
With list of experts and
wellness practioners, NYWG
can be a source for
valuable, trusted information.

47. Revenue Sources
Future Revenues - Retreats and Stress Workshops
• NY Wellness Guide can build
relationships with current
spiritual retreats and share
revenues by promoting, signing
up and even transporting people
to various weekend retreats.
• Weekend retreats can be
organized and planned, as well.
• Profits can then shared
resulting from attendance fees.

48. Revenue Sources
Future Revenues - Corporate Wellness Programs
• Various wellness programs
can be set up for different
companies that offer after-
work yoga, nutrition classes,
weekend health events as part
of wellness programs to
reduce healthcare insurance
costs by enticing employees to
try to be healthy and active.

49. Revenue Sources
Future Revenues - Marketing and Promotion
• Revenues can be generated through marketing and
promotions once NY Wellness Guide becomes an
established leader and expert in local wellness area.
• Companies wanting more exposure for special events
such as store openings, sales etc. can come to NY Guide
to help them generate the buzz.
• NY Wellness Guide can use its ties to local wellness
community and various marketing channels provide
needed exposure.

50. Financial Projections
• Profits depend purely on the amount of capital and the
future leadership of the company. Hiring force should
include marketing professionals, content developers,
company leaders, sales staff, local writers, web
developers and interns.
• This investment in professional staff, as well as in
advertisement, backend development and other areas
will result in much faster profit growth.

51. Investment Amount
• Future investment can be anywhere from
small to significant. However, it doesn’t
have to be exorbitant since if done
correctly and under right leadership
profits resulted from initial investment can
be used for further growth.
• Depending on how fast the growth is
planned initial investment can be
anywhere from $50k-$250K

52. Investment Spending
• Marketing. Hire marketing staff to contact local
companies to encourage them to add their
business. Spend more $ on advertisement in local
publications to build better branding and name
recognition.
• Content. Create more features to encourage
premium paid listings. More emphasis on local
level content. Hire local writes to attend and
review local yoga studios, spas, practitioners etc.
In the future launch ad supported print
publication.

53. Investment Spending
• Development. Raised capital should be invested in backend
development. More social networking features to build
loyalty, traffic and user participation. Improve current
database to build more robust network where registered
users can review, post, connect and contribute.
• Interns. Interns can be hired to increase social media
presense, check the accuracty of listings and continue to add
local business to wellness directory to ensure inclusion and
accuracy.

54. Thank you.
NY Wellness Guide
www.nywellnessguide.com
www.bigapplemedia.com