PebbleStorm Story


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  • PebbleStorm Story

    1. 1. PebbleStorm “ Make Money Through Enjoyment” DRAFT DRAFT
    2. 2. “ Make Money Through Enjoyment”
    3. 3. Who Should Care About PebbleStorm… <ul><li>If you’d like to: </li></ul><ul><ul><li>Make more money, have more fun & help more people! </li></ul></ul><ul><ul><li>Have a say in the how, what, when & where you work </li></ul></ul><ul><ul><li>Make money from doing what you love, even while you sleep, or from Argentina, or from Kauai… </li></ul></ul><ul><ul><li>Create profitable businesses with 4 hours of work (I’ve done this twice already) </li></ul></ul>
    4. 4. Use the Downturn To Your Advantage <ul><li>Business has changed </li></ul><ul><li>Reflect on your dream business </li></ul><ul><li>Finally move on it </li></ul><ul><li>Selling/Promotion-> Attraction </li></ul><ul><li>Push > Pull </li></ul>
    5. 5. <ul><li>What if you could Make more $$$ , </li></ul><ul><li>Have more fun </li></ul><ul><li>And make a bigger difference From doing what you love? </li></ul>
    6. 6. Example: Tim Ferriss <ul><li>Author #1 Bestseller, “The 4-Hour Workweek” </li></ul><ul><li>“ The Indiana Jones for the digital age” </li></ul><ul><li>Travel, mini-retirements, life hacking, Tango, breakdancing, “Trial By Fire” TV show… </li></ul><ul><li> </li></ul>
    7. 7. Roadmap To The 4-Hour Workweek <ul><li>If you love your work, is it still “work”? </li></ul><ul><li>Goal: spend only a few hours per week on work you don’t like by creating a business: </li></ul><ul><ul><li>Out of what you enjoy, and </li></ul></ul><ul><ul><li>That generates passive income </li></ul></ul>
    8. 8. Aaron Ross <ul><li>Past </li></ul><ul><li>CEO of LeaseExchange: $0 </li></ul><ul><li>Director at $100 Million </li></ul><ul><li>‘ Entrepreneur-in-Residence’ at Alloy Ventures: $1B </li></ul><ul><li>Current </li></ul><ul><li>PebbleStorm: “Make money through enjoyment” </li></ul><ul><ul><li>CEOFlow: “Grow revenue through enjoyment” </li></ul></ul><ul><ul><li>,,… </li></ul></ul>
    9. 9. Why I Created PebbleStorm
    10. 10. What Is PebbleStorm? <ul><li>PebbleStorm is an organization that helps people “make money through enjoyment” by supporting anyone in their creation of any Dream Business , with: </li></ul><ul><ul><li>Guidance (blog, book, etc.) </li></ul></ul><ul><ul><li>Monthly conference calls </li></ul></ul><ul><ul><li>PebbleStorm Groups </li></ul></ul>
    11. 11. Where The Name Came From <ul><li>Small Pebble </li></ul><ul><li>Big Wave </li></ul>
    12. 12. Combines The Best Of… <ul><li>Capitalism… </li></ul><ul><li>Financial abundance </li></ul><ul><li>Creative evolution </li></ul><ul><li>Satisfying needs </li></ul><ul><li>Buddhism… </li></ul><ul><li>Happiness </li></ul><ul><li>Integrity </li></ul><ul><li>Letting go of needs </li></ul>
    13. 13. Align What Makes You Happy <ul><li>Is your work aligned with your life purpose/Unique Genius? </li></ul><ul><li>“ Leaves ” are Fleeting Pleasures that last minutes to weeks, such as the enjoyment from closing a big deal </li></ul><ul><li>“ Branches ” are Enduring Satisfactions that last for years, such as a career </li></ul><ul><li>The “ Trunk ” is Lifetime Meaning , such as your Unique Genius. This is what most people are missing </li></ul><ul><li>Everything springs from your Mindset, the “ Roots ” , the source of health or dysfunction of the entire tree </li></ul>
    14. 14. Align What Makes You Happy
    15. 15. Example: Al Gore <ul><li>Al Gore came alive after politics and in doing “An Inconvenient Truth” </li></ul><ul><li>He reconnected with his “trunk”, the environment </li></ul><ul><li>Net worth: >$100 million* </li></ul>*Fast Company, July 2007
    16. 16. PebbleStorm In Its Simplest Form <ul><li>Envision your Dream Business & tap into your Unique Genius </li></ul><ul><li>Keeping taking babysteps towards creating your Dream Business </li></ul><ul><li>Practice patience while it evolves </li></ul>1 2 3
    17. 17. Reflect, Play, Attract, Package, Receive
    18. 18. PebbleStorm’s 5 Steps <ul><li>REFLECT – What is your Dream Business? Unique Genius? </li></ul><ul><li>PLAY – What is your ‘voice’, and how would you share it with others? (Blog, events, video…) How would you mash your passions? </li></ul><ul><li>ATTRACT – Who is drawn in by your ‘voice’? How can you build an audience? </li></ul><ul><li>PACKAGE – What kinds of products, services can you offer to your audience? (Either from yourself or others) </li></ul><ul><li>RECEIVE – Income and growth naturally flow to you </li></ul>
    19. 19. Unique Genius Is Your Power
    20. 20. What Is Your Unique Genius? How can you mash-up your talents, in ways that you enjoy, and that are meaningful to yourself and other?
    21. 21. Unique Genius Examples <ul><li>Aaron Ross: “Make money through enjoyment” </li></ul><ul><ul><li>Yanik Silver, “Make more $, have more fun, give more back” </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Steve Pavlina, “Personal development for smart people” </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Max Simon, “Instill some stillness in the world” </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Amy Applebaum, “Help people create lives they can’t wait to wake up to” </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Kacy Paide, “Creating the Centerpiece of Your Success” </li></ul></ul><ul><ul><li> </li></ul></ul>
    22. 22. Sample Questions <ul><li>If you didn’t have to make money and could do anything for work, what would it be? </li></ul><ul><li>What are all the things you enjoy doing? </li></ul><ul><li>What do people come to you for advice on? </li></ul><ul><li>What do people keep telling you you should do? </li></ul><ul><li>What are you so good at that you don’t even realize it, because it’s as natural as breathing? </li></ul><ul><li>Who would you help with your business, and how? </li></ul><ul><li>At 8 years old, what did you want to do, and why? </li></ul>
    23. 23. A Dream Business: Inspire Yourself! <ul><li>On a blank sheet of paper, ask yourself “If I was assured of success and could do A N Y T H I N G for work, I would…” </li></ul><ul><li>“My dream business would be…” </li></ul><ul><li>How would you make it enjoyable or fun , for yourself & others? What would be your ‘twist’? </li></ul>
    24. 24. “Don’t Let The Bozos Get You Down” <ul><li>-Guy Kawasaki, Author ‘Art of the Start’ </li></ul><ul><li>Easy to spot: the grumpy, cynical people who shoot down all your ideas </li></ul><ul><li>Harder to spot: the &quot;successful bozo&quot; wearing a nice suit </li></ul>
    25. 25. Example: Yanik Silver <ul><li>Took a blank sheet of paper and designed his dream business of how to “Make more money, have more fun, give more back” </li></ul><ul><li>Adventure, CEO networking, helping others </li></ul><ul><li> </li></ul>
    26. 26. <ul><li>My Dream Business, PebbleStorm, helps others create their own Dream Businesses. </li></ul><ul><li>… while working when, how, with whom and from where I want. </li></ul>Example: Aaron Ross
    27. 27. Mash Your Passions How could you combine your favorite things all into one business? Yoga + poetry + travel + X = ?
    28. 28. Example: Adventure Yoga Retreats <ul><li>Ted McDonald combines yoga, world travel and excursions </li></ul><ul><li>The beaches of Fiji, horseback riding in Patagonia, safari in Africa… </li></ul><ul><li> </li></ul>
    29. 29. YOU Are Your Own Worst Enemy <ul><li>“ I don’t have a great idea” </li></ul><ul><li>“ I don’t have any time” </li></ul><ul><li>“ I don’t have any money” </li></ul><ul><li>“ My friends & family discourage me” </li></ul><ul><li>“ I’m not an entrepreneur” </li></ul><ul><li>“ I can’t focus” </li></ul><ul><li>“ What if I fail?” </li></ul><ul><li>“ I’ve never done this” </li></ul><ul><li>“ I didn’t go to Stanford” </li></ul><ul><li>“ I don’t know where to start” </li></ul><ul><li>“ I’m not special enough” </li></ul><ul><li>“ I don’t have connections” </li></ul>
    30. 30. I Designed PebbleStorm For ANYONE <ul><li>You don’t need much time (just a few hours per week or month) </li></ul><ul><li>You don’t need money </li></ul><ul><li>Or even ideas, support, connections… </li></ul><ul><li>Everyone feels the fear (yes, me too) </li></ul><ul><li>YOU are the only thing holding yourself back from making money through enjoyment! </li></ul>
    31. 31. I Designed PebbleStorm For ANYONE <ul><li>All you need is to be able to: </li></ul><ul><ul><li>Be authentic with yourself, </li></ul></ul><ul><ul><li>Take babysteps, and </li></ul></ul><ul><ul><li>Practice patience </li></ul></ul><ul><li>I’ve proved this works through my own personal experience </li></ul>
    32. 32. Examples: Aaron Ross <ul><li>I’ve been planting seeds for businesses for 2 years, taking advantage of my Unique Genius(es) </li></ul><ul><li>Time per business per week: 1-4 hours </li></ul><ul><li>Startup capital required: $10 (for the URL) </li></ul>
    33. 34. Examples: Aaron Ross <ul><li>At the Receive step </li></ul><ul><li>Generates $2,000 per month in passive income </li></ul><ul><li>Created it with 4 hours of work </li></ul><ul><li>It’s a “business mashup” that offers a product of my partner, Brian Mackley, to my sales & marketing audience </li></ul> “Fresh B2B Marketing Data”
    34. 35. Examples: Aaron Ross <ul><li> - “Create predictable revenue” </li></ul><ul><li>At the Package step </li></ul><ul><li>For sale: “Success Kits” for sales reps and managers </li></ul><ul><li>Offering it to my existing sales & marketing audience </li></ul><ul><li>Profitable day 1, after creating the site and product in 4 hours </li></ul>
    35. 36. Examples: Aaron Ross <ul><li>CEOFlow - “Grow revenue through enjoyment” </li></ul><ul><li>‘ PebbleStorm for CEOs’ </li></ul><ul><li>At the Attract / Package steps </li></ul><ul><li>Monthly CEO meetings in San Francisco, Los Angeles </li></ul>
    36. 37. Examples: Aaron Ross <ul><li> : “Getting more companies funded in Greater Los Angeles” </li></ul><ul><li>A non-profit mentoring network with USC, CalTech, UCLA </li></ul><ul><li>At the Attract steps </li></ul><ul><li>My salary: $0, but – </li></ul><ul><li>I get to help entrepreneurs, & attract CEO & VC audiences </li></ul>
    37. 38. Don’t Quit Your Dayjob <ul><li>Starting from scratch, it can take 1-3 years to receive enough (non-consulting) income from your businesses to support yourself </li></ul><ul><li>Your dayjob, or other source of income, gives you the breathing room to let your businesses evolve authentically </li></ul>
    38. 39. Fun & Play Are Great Business! How can you add fun to work for yourself, your employees and your customers? Even with something simple, like sketching?
    39. 40. Example: Zappos! <ul><li>Ranked #23 on Fortune’s Best Companies to Work For </li></ul><ul><li>Zappos’ revenue was more than $1 Billion in 2008 </li></ul><ul><li>“ Zappos avoids serious titles & uses parties, parades and decorations to open up trust and communication between depts…and to bring customers in on the fun.” </li></ul>
    40. 41. The Golden Rule <ul><li>“ Always follow your enjoyments” </li></ul><ul><li>Every day, find ways to do </li></ul><ul><li>more of what you enjoy, </li></ul><ul><li>and less of what you don’t </li></ul>
    41. 42. The Golden Rule <ul><li>Not enjoying something at work? Shoot it with an “ARROw”… </li></ul><ul><ul><li>EliminAte: what if you just didn’t do it? </li></ul></ul><ul><ul><li>Redesign: how can you change it to make it more enjoyable? What’s a better alternative? </li></ul></ul><ul><ul><li>Reframe: how can you find ways to look at it positively? </li></ul></ul><ul><ul><li>Outsource: can someone else do it? </li></ul></ul>
    42. 43. The “Hard” Work of PebbleStorm <ul><li>The hard work is not about hours or effort </li></ul><ul><li>It’s the ‘inner’ hard work of: </li></ul><ul><ul><li>Commitment to yourself, rather than sacrificing for others </li></ul></ul><ul><ul><li>Letting go of limiting beliefs & neediness </li></ul></ul><ul><ul><li>Letting go of ego </li></ul></ul><ul><ul><li>Patience </li></ul></ul>
    43. 44. Be Patient <ul><li>Doubling the temperature won’t bake a cake faster </li></ul><ul><li>Patience: </li></ul><ul><li>Enhances clarity </li></ul><ul><li>Increases enjoyment </li></ul><ul><li>Creates time </li></ul>
    44. 45. Example: “Ideas Bowl” <ul><li>Write one idea per post-it as you have them </li></ul><ul><li>Toss into a bowl (or envelope or…) </li></ul><ul><li>Go through the pile every few weeks </li></ul><ul><li>Toss 80-90%+ as duplicates, dumb or irrelevant </li></ul><ul><li>Savor the time created by not working on them  </li></ul><ul><li>Patience becomes easier with practice. </li></ul><ul><li>I’ve been working on it for two years! </li></ul>
    45. 46. Making The Transition <ul><li>Roadmap </li></ul><ul><li>Treasure Map </li></ul>
    46. 47. PebbleStorm In Its Simplest Form <ul><li>Envision your Dream Business & tap into your Unique Genius </li></ul><ul><li>Keeping taking babysteps towards creating your Dream Business </li></ul><ul><li>Practice patience while it evolves </li></ul>1 2 3
    47. 48. Act Small Take a babystep, no matter how small, at least once per month. What can you get done in an hour or three?
    48. 49. Examples of Babysteps <ul><li>Meet for lunch or dinner with friends to share ideas </li></ul><ul><li>Brainstorm business names </li></ul><ul><li>Buy some URLs </li></ul><ul><li>Write & reflect on your dream business or Unique Genius </li></ul><ul><li>Write out a list of blog topics or event ideas </li></ul><ul><li>Storyboard a video or presentation </li></ul><ul><li>Sketch an image </li></ul><ul><li>Draft a website from scratch, for free, on or </li></ul><ul><ul><li>I built in a few hours </li></ul></ul>
    49. 50. I’m a Bridge
    50. 51. Example: Onna Young <ul><li>9 months ago: </li></ul><ul><ul><li>Struggling saleswoman </li></ul></ul><ul><li>Today </li></ul><ul><ul><li>Successful sales job (main income) </li></ul></ul><ul><ul><li>CEO of </li></ul></ul><ul><ul><li>Marketing group </li></ul></ul><ul><ul><li>Mananonymous </li></ul></ul><ul><ul><li>etc </li></ul></ul>
    51. 52. Option 1: Self-Study <ul><li>Explore your Dream Business & Unique Genius by writing & talking with friends </li></ul><ul><ul><li>Worksheet on </li></ul></ul><ul><li>Get a group of entrepreneurial friends together monthly, say for a potluck dinner </li></ul><ul><li>Take a babystep of any kind – just do something! </li></ul>
    52. 53. Option 2: The PebbleStorm Program <ul><li>Description </li></ul><ul><li>Find out more, hear samples, and sign up at </li></ul><ul><li> </li></ul>
    53. 54. Option 3: Special Situations <ul><li>Description </li></ul><ul><li>Find out more at </li></ul><ul><li> </li></ul>
    54. 55. Thank You! <ul><li>Find out more up at </li></ul><ul><li> </li></ul>