The document discusses effective navigation strategies for improving user experience, emphasizing the importance of clear paths and user classification schemes. It highlights research showing that search problems can significantly reduce the probability of successful navigation. The author advocates for integrating search with navigation to align with users' thought processes and enhance content accessibility.

1. A MAKE IT or BREAK IT
Navigation
Aaron Quinn
Founder / Creative Director at eHouse Studio
@aaronquinn

2. Let me get to know you.

4. I AM OBSESSED WITH
Surfing
https://flic.kr/p/eJrmLv

5. IF YOU DON’T BARF YOUR NOT WORKING
Hard Enough
https://flic.kr/p/eUFAAM

6. https://flic.kr/p/75KtS9

7. GUIDE THEM ALONG
Their Way
01

8. https://www.youtube.com/watch?v=yBxobHGniB4

9. – Converting Search into Navigation: http://www.nngroup.com/articles/search-navigation/
“probability of success drops
from 64% to 28% when we go
from an easy to a difficult
search problem”

10. https://flic.kr/p/aKM3k2https://flic.kr/p/btDtvW
ROADSIGNS vs. BILLBOARDS

11. FLAT
DEEP
vs

12. http://bit.ly/1hI5OdPhttps://flic.kr/p/av4iPT
AGAIN WITH the ROADSIGNS

13. GIFT FINDERS ARE BASED on MENTAL MODELS

17. IMAGES CAN HELP IDENTIFY LABELS and CATEGORIES

20. LABELS & GROUPINGS
Good
02

21. LESS COMMON SENSE and MORE
Consensus
http://bit.ly/1qp3ivr

22. SYSTEM 1
Cognitive ease
SYSTEM 2
Cognitive strain
Thinking, Fast and Slow, Nobel Prize–winning economist Daniel Kahneman - http://amzn.to/1uAEtdC

24. USER CLASSIFICATION SCHEMES by CARD SORTING
https://flic.kr/p/66skhi

25. IT WEIRDS PEOPLE OUT and CAUSES
Confusion

26. Ritz Camera

27. Ritz Camera

28. TASK 1
Find Men’s Board Shorts
!
1. Home
2. Clothing
3. Men Clothing
4. Swimwear
5. Swimsuit Bottoms
6. Filter: Styles: Board Shorts
TASK 2
Find Men’s Rain Coat
!
1. Home
2. Clothing
3. Men Clothing
4. Coats & Outerwear
5. Filter: Type: Rain Coats
TASK 3
Find Men’s Vans Shoes
!
1. Home
2. Shoes
3. Men’s
4. Sneaker & Athletic Shoes
5. Filter: Brand: Vans

31. NAVIGATION INFLUENCED by SEARCH &
Search as Navigation
03

35. 1. Make unambiguous paths
2. Use user classification schemes
3. Let navigation be influenced by search & use
search as navigation

36. If we can marry a user's thought
process to a navigation, they can focus
more on the content presented and
less on how to find things.

37. @aaronquinn
Thank You
Illustrations by Rhiannon Bode