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A Make it or Break it Navigation

Papa, Hubby, User Experience Designer, Founder of @ehousestudio and Surfer at eHouse Studio
Jun. 18, 2014
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A Make it or Break it Navigation

  1. A MAKE IT or BREAK IT Navigation Aaron Quinn Founder / Creative Director at eHouse Studio @aaronquinn
  2. Let me get to know you.
  3. I AM OBSESSED WITH Surfing https://flic.kr/p/eJrmLv
  4. IF YOU DON’T BARF YOUR NOT WORKING Hard Enough https://flic.kr/p/eUFAAM
  5. https://flic.kr/p/75KtS9
  6. GUIDE THEM ALONG Their Way 01
  7. https://www.youtube.com/watch?v=yBxobHGniB4
  8. – Converting Search into Navigation: http://www.nngroup.com/articles/search-navigation/ “probability of success drops from 64% to 28% when we go from an easy to a difficult search problem”
  9. https://flic.kr/p/aKM3k2https://flic.kr/p/btDtvW ROADSIGNS vs. BILLBOARDS
  10. FLAT DEEP vs
  11. http://bit.ly/1hI5OdPhttps://flic.kr/p/av4iPT AGAIN WITH the ROADSIGNS
  12. GIFT FINDERS ARE BASED on MENTAL MODELS
  13. IMAGES CAN HELP IDENTIFY LABELS and CATEGORIES
  14. LABELS & GROUPINGS Good 02
  15. LESS COMMON SENSE and MORE Consensus http://bit.ly/1qp3ivr
  16. SYSTEM 1 Cognitive ease SYSTEM 2 Cognitive strain Thinking, Fast and Slow, Nobel Prize–winning economist Daniel Kahneman - http://amzn.to/1uAEtdC
  17. USER CLASSIFICATION SCHEMES by CARD SORTING https://flic.kr/p/66skhi
  18. IT WEIRDS PEOPLE OUT and CAUSES Confusion
  19. Ritz Camera
  20. Ritz Camera
  21. TASK 1 Find Men’s Board Shorts ! 1. Home 2. Clothing 3. Men Clothing 4. Swimwear 5. Swimsuit Bottoms 6. Filter: Styles: Board Shorts TASK 2 Find Men’s Rain Coat ! 1. Home 2. Clothing 3. Men Clothing 4. Coats & Outerwear 5. Filter: Type: Rain Coats TASK 3 Find Men’s Vans Shoes ! 1. Home 2. Shoes 3. Men’s 4. Sneaker & Athletic Shoes 5. Filter: Brand: Vans
  22. NAVIGATION INFLUENCED by SEARCH & Search as Navigation 03
  23. 1. Make unambiguous paths 2. Use user classification schemes 3. Let navigation be influenced by search & use search as navigation
  24. If we can marry a user's thought process to a navigation, they can focus more on the content presented and less on how to find things.
  25. @aaronquinn Thank You Illustrations by Rhiannon Bode
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