Slides used to describe the journey (3 yrs) for ICT to move from a commodity player to a business partner.

1. The role of IT in Fast Moving Consumer Goods
From commodity player to business partner
cc: ant217 - https://www.flickr.com/photos/28205996@N00

2. A 11.5B Euro dairy multinational
FrieslandCampina in a nut shell

3. In a back log position
ICT in a nut shell - 3 years ago

4. If the engine is broke, you can't sell a Ferrari
Fix the base first
cc: David Paul Ohmer - https://www.flickr.com/photos/50965924@N00

5. Never waste a good crisis
Turn issues into opportunities
cc: Seattle Municipal Archives - https://www.flickr.com/photos/24256351@N04

6. Focus on value added activities
Right source commodity work
cc: pb² - https://www.flickr.com/photos/26928135@N04

7. And how to win
Agree on where to play
cc: mortimer? - https://www.flickr.com/photos/71651012@N00

8. What works for your peers, works for you
Look outside in
cc: samgrover - https://www.flickr.com/photos/44124379481@N01

9. Self fund innovation
Learn fast, fail cheap
cc: Howdy, I'm H. Michael Karshis - https://www.flickr.com/photos/48889115061@N01

10. And offer an attractive setting
Act bold on new equity
cc: US Department of Education - https://www.flickr.com/photos/48445211@N06

11. Yes, knowledge is important too
Manage on behavior
cc: symphony of love - https://www.flickr.com/photos/85608594@N00

12. Treat IT as a brand
Drive IT image and exposure
cc: mrlins - https://www.flickr.com/photos/68467272@N00

13. Challenge your business when you have their trust
Drive, don't just enable
cc: Mylla - https://www.flickr.com/photos/83969782@N00