Media

1. AaronBangar
Audience Research
Introduction
From myresultsof the questionnaireandmyresearchI have foundthatmy targetaudience ranges
frommany ages. I have beenwatchingmanydifferentdocumentariessuchasBearGrylls,David
Attenborough,CelebrityBig Brotherandmanymore.Thishas helpedme give aroughestimate of
whatgenre of documentariesIcan go inand givenme an insightonhow I can make my
documentaryentertainingandbestsuitthe audience. Icanuse thisto myadvantage as ittellsme
the audience demandsandIcan alsouse the differentamountof editing,mise-en-scene,camera
shotsand sound.Forexample withthe celebritybigbrotherseriesthere ismanyvoice overused
duringthe transitionsof differentscenes.
From the groupmeetingI foundthata wideraudience couldenjoyasportingdocumentaryImay
create.The questionsIaskedinthe secondspart of the meetingwasaboutsportingeventsinwhich
can relate to bothmy documentaryandtargetaudience Igo for.As myquestionnairestatesIhave
age rangesof 18 to 21 yearoldsinwhichcan potentiallybe mytargetaudience thismeans if Ihadto
launchmy documentaryforchannel itwouldmostlikelybe BBCthree.Ihave purposelypickedas
the youngerandolderteenswatchthischannel andotherdocumentariessuchasStaceyDooleyare
broadcastedonthischannel.InadditionBBCthree isa verywell-knownandpopularchannel in
whichmanypeople watchintoday’stimes andisknownandpopularfor itsdocumentaries.
The demographicformy documentarywouldbe C1and E whichmeansC1 wouldbe for younger
audiencesthathave juniormanagerial jobsandEfor olderteenagersthatmaystill be ineducation
and have no jobs.The psychographicwouldbe AspirersandMainstreamers.Ihave picked Aspirers
as most of themare typicallyyoungerpeopleandhave desiresandaspirationsinwhichAspirersdo
have. Furthermore Ihave chosenMainstreamersasisthe documentarywasa successmore of the
mainstreamerswouldwatchthe documentarytokeepup withthe trendandpopularityof the
documentary. The institutionasIsaidbefore wouldbe BBCthree as manygenreshave beenaired
on the channel suchas Comedy,Drama,Crime andmany more. The channel'stargetaudience
includesthose inthe 16–34-year-oldage group,and hasthe purpose of providing"innovative"
contentto youngeraudiences,focusingonnew talentandnew technologies. The channel ison-air
from7 pm to around4 am each night.Unlike itscommercial rivals,90% of BBC Three'soutputis
fromthe UnitedKingdom.70%isoriginal,coveringall genres,fromcurrentaffairs,todrama,to
comedyto animation.BBCThree hasa unique 60 Secondsformatfor itsnewsbulletins,adoptedso
that operationof the channel couldbe completelyautomated,withoutthe complicationof dealing
withvariable lengthlive newsbroadcasts.
Althoughthisif approvedanewservice wouldlaunchmeaningthatthe channel wouldbe closed
March 2016 meaningthatmy documentarycouldbe me movedtoa differentinstitution andleadto
harderbroadcastingtimesformydocumentaryforotherinstitutions. BBCThree alsoairshighly
acclaimeddocumentariesreflectingyoungpeople'sexperience of the world,includingthe BAFTA
winningOurWar; Blood,SweatandT-shirtsplussubsequentsequels;Life &DeathRow and their
recentseasonof filmsaboutmental illness.BBCThree alsobroadcastsspecialistfactual
documentaries,suchasHowDrugs Work andHow Sex Works.
To conclude frommy researchof documentariesif Iwastomake a sportingdocumentarymostof
the youngerandolderteenaudienceswouldwatchthe documentary.Also it’simportantI pickthe
rightinstitution tobroadcastmydocumentaryascertaininstitutionscan’treachthe needsof my
target audience.