The 9 Keys for Getting Subscription Growth Right for Complex Businesses​

1. GMG Orientation
Presented By:
Igor Stenmark, Research Director, MGI Research
Tim Cook, Chief Customer Officer, Blu Logix
Conquering Complexity in Your Journey
to Get to $1B in Subscription Revenue
The 9 Keys for Getting Subscription Growth Right for
Complex Businesses

2. Revolutionizing B2B Monetization
2
2
Agenda
• Overview
• Building for Scalable Growth
• 9 Keys to Addressing Complexity
• Questions

3. 3
Introductions
• Tim Cook, Chief Customer Officer,
Evangelist and Founder, BluLogix
• Igor Stenmark, Managing Director, MGI
Research

4. Revolutionizing B2B Monetization
4
9 Keys to
Solving the
Billing
Complexity
Challenge

5. 5
#1: Integrate into Your Current Tech Stack

6. 6
#2 Plan a Standardized Product Roadmap
Catalog
Customers Accounts
CRM
integration
Activation Hierarchy
Billing &
payment
Orders
(commerce)
Quote StoreFront Activation
Virtual
inventory
Services Service details
Service
inventory
Provisioning Dunning Reconciliation
Contracts Definition
(Rules)
Customer-
Contract
Order-
Contract
Documents e-Signature
Renewal &
Dunning
Revenue Billing Payments Dunning
Margin
Analysis
Revenue
Recognition
GL Interface
Channel N-Tier
Hierarchy
Dual billing
Tax-
passthrough
Bill-on-behalf
Cross-partner
synch.
Interconnected
Core
Engines
Orchestration
Bus
One Platform Foundation

7. #3 Standardize Pricing using Price Plans &
Discount Schemes
7

8. #4 Standardize Pricing using Price Plans &
Discount Schemes
8

9. #5 Separate Contract Terms
from Pricing Terms
9

10. #6 Enable Indirect Channels with Your Tools
StoreFront 2
(End Customer)
Internal Automated Process
Catalog
(Inherited)
Quote &
Order
Reconciliatio
n
Invoices &
Taxes
Direct / Reseller
Orders
Charges &
Consumption Details Licenses
CRM
Service
Platform
Internal Automated Process
API API API
Catalog Mediation Resellers Billing
Accounts
File
Exchange
Cross-Partner / Cross-Tenant
Synchronization
StoreFront 1
(End Customer)
3rd Party Platforms
Central Platform
Licenses (Seats)
Details
Consumption
Cloud
Platform
API API
Billing Load + Consumption
+ Invoices
Cloud or
SFTP
Reseller with
External Billing system
Internal Automated Process
Catalog
(Inherited)
Quote &
Order
Reconciliatio
n
Invoices &
Taxes
White-label
Resellers
ChannelFlow
Reseller 1
Reseller 2
StoreFront
Customers &
Agents

11. #7 Adopt a Globalization
Strategy Early on
11

12. #8 Identify Opportunities for Process Automation
12
One Standard Business Process
Catalog
Quote Order Provisioning & Fulfilment Charging Payment
Cost Reconciliation
Account
Service Details
GL Interface
Usages
Prov. Interface Mediation Data Integration
Notification
Data Integration
Service Platforms Providers / Carriers Licenses
Billing
Files
Ext.
Invoices
Tax Engine
CRM CPQ Task Management ERP
Service
Inventory
Content
Dunning Analytics
Service Platforms
3RD Party Systems
Multiple Data Exchange Sources
Revenue
Recognition

13. #9 Establish KPI’s Early-On
13

14. Revolutionizing B2B Monetization
14

15. Revolutionizing B2B Monetization
Agility is Critical
Without Compromise, Your
Way
Subscription is
Growing as
Markets
Demand it.
Plan for
Growth
Assume You’re Going
to Grow at Market
Rate (or Hopefully),
Substantially More
Ensure the
Systems You Select
can Grow with You
Complexity is a
Given
For enterprise companies or
firms launching ‘as-a-
Service’ or subscription
from an existing product
portfolio

16. Revolutionizing B2B Monetization
About BluLogix
Subscription
Management
Reporting &
Analytics
Subscription Billing
Finance
Management
We do what others can’t.
• Orchestration
• Margin Analyzer™
• N-Tier TenantHierarchy
• Rebilling& Pass-thru
• Channel& Globalization
• Consumption& Content Rule-based Rating
• Contract Management
• Headless Commerce
Not just another billing platform.

17. 17
Questions?

18. Thank You
BluLogix.com
info@blulogix.com
+1 571.461.0020