The document discusses strategies for scaling monetization globally. It recommends companies conduct a thorough assessment of their capabilities across 17 key areas related to global monetization using the Global Monetization 17 Point Capability Assessment Framework. Without proper planning, the diversity of international regulatory, payment, and tax regimes can overwhelm companies. The document estimates that revenue leakage is 50% higher for international markets compared to domestic markets. Modernizing global monetization systems and adopting best practices could reduce revenue leakage by 30-40% domestically and 50-60% internationally.