Unleashing Usage-Based Pricing​ to Drive Growth, Customer Satisfaction and Retention ​ ​

1. Intelligent Subscription & Recurring Billing Management
Unleashing Usage-Based Pricing
to Drive Growth, Customer Satisfaction and
Retention
The Why’s, How’s and
Roadmap
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2. Intelligent Subscription & Recurring Billing Management
Today’s Agenda
• The Why’s
• The Market Conditions and Economy
• Evolving Business Models
• Funding Moving Into the Space
• Agility in Adapting to Pricing Opportunities
• Product Led Growth (PLG)
• The How’s
• Data Integration, Rating & Mediation
• End-to-End Process & Automation
• Revenue & Financial Management
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3. Intelligent Subscription & Recurring Billing Management
Igor Stenmark
Co-founder & Managing
Partner of MGI Research
Youssef Yaghmour
Co-Founer and CEO of
BluLogix
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Andrew Dailey
Co-founder & Managing
Partner of MGI Research

4. Intelligent Subscription & Recurring Billing Management
The Why’s of Usage-
Based Pricing
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5. Intelligent Subscription & Recurring Billing Management 5
Andrew Dailey
Co-founder & Managing
Partner of MGI Research
Igor Stenmark
Co-founder & Managing
Partner of MGI Research

6. Intelligent Subscription & Recurring Billing Management
The How’s of Usage-
Based Pricing
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7. Intelligent Subscription & Recurring Billing Management
The How’s & Practical Roadmap
01
PLG
Harnessing complex pricing to boost Product-Led Growth
(PLG) and customer satisfaction while reducing churn.
02
Service Offering
Create your service offering based on robust usage billing
capability.
03
Automation
Automate the end-to-end process to scale the business and
optimize efficiency and increase profitability
04
Integration
Integrating with your external systems, from your CRM to your
ERP, to synchronize data and align reports and dashboards
across your entire ecosystem.
05 Financials
Revenue Management and profitability.

8. Intelligent Subscription & Recurring Billing Management
Flexibility to Simplify Complexity
No “One Size Fits All”
01
”Subscription”vs “Usage
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Diversify Service Offering without
Customization
03
Reward customers for ”Loyalty”
Corporate Sharing, groups, volume discount, etc.
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Dynamic Pricing
07
Growth Opportunities
08
Overcharging vs Undercharging
04
Access to Market Segments and Bigger
Customer Base
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Accelerate Customer Adoption
05 Customer Self-management
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9. Intelligent Subscription & Recurring Billing Management
Managing Complexity
Non-recurring
Subscription
Recurring
Consumption
(rating)
On-demand
Content
Rule-based
Seasonal
Cycles & Periods
Re-billing &
Reconciliation
Channel
Taxation &
Passthrough
Commission
Charge-back
Globalization
Charging
ComplexityScale
Billing
ComplexityScale
Ad-hoc

10. Intelligent Subscription & Recurring Billing Management
….integrated data
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11. Intelligent Subscription & Recurring Billing Management
It’s all about the Data
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Orders Activation Provisioning Charging Billing Finance
Catalog
Data
Service Details Usages Licenses Taxes
Process
Data
Customer
Details
Contracts
Details
3rd
Party
Details
Entitlement
Details
Re-billing
Details

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Automating the end-to-end process

13. Intelligent Subscription & Recurring Billing Management
BluIQ
Platform
One Standard Business Process
Catalog
Quote Order Provisioning & Fulfilment Charging Payment
Margin Analyzer
Account
Service Details
GL Interface
Usages
Prov. Interface Mediation Data Integration
Notification
Data Integration
Service Platforms Providers / Carriers Licenses Billing Files Ext. Invoices Tax Engine
CRM CPQ Task Management ERP
Service Inventory Content
Dunning Analytics
Service Platforms
3RD Party Systems
Rev. Recognition
Contract Mgmt
Integration is KEY to automation

14. Intelligent Subscription & Recurring Billing Management
Mediation to
Rating
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15. Intelligent Subscription & Recurring Billing Management
To drive excellent
customer experience.
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Financial Dashboard
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Finance
Structure
Revenue
Management
Margin
Analyzer
Revenue
Recognition
Dunning

17. Intelligent Subscription & Recurring Billing Management
Profitably:
Margin Analyzer
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Finance
Structure
Revenue
Management
Margin
Analyzer

18. Intelligent Subscription & Recurring Billing Management
Profitably:
Revenue
Recognition
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Finance
Structure
Revenue
Recognition
Revenue
Management

19. QUESTIONS

20. Intelligent Subscription & Recurring Billing Management
Thank You
BluLogix.com
info@blulogix.com
+1 571.461.0020