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Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010

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Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
Web Search is Popular
Really, Really Popular... Source: ComScore, February 2009
But if You're Not in the Top Results ,[object Object],[object Object],[object Object],[object Object],- Source: (Penn State University Study 2007) ‏
You're Nowhere
PPC is No Longer the Answer ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Object of all Marketing
Acquire (and Keep) Customers
Lower Acquisition Costs
Search Is Changing
Search Isn’t Going Anywhere
It Is Changing
There Are More Options
And More Devices
Mobile Marketing Is Growing ,[object Object]
Mobile Markets Are Diverse ,[object Object],[object Object],- Source: Juniper Research, February 2010
Mobile Marketing Converts ,[object Object],- Source: Juniper Research, February 2010
Mobile is Different Than Desktop ,[object Object],- Source: Juniper Research, February 2010
What Else Were They Doing? ,[object Object],[object Object],[object Object],- Source: Juniper Research, February 2010
And They’re Searching For… ,[object Object],[object Object],[object Object],hot tip:
Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
Social Media Source: FredCavazza.net
Social Media Landscape Expanding Source: FredCavazza.net
Top 10 Social Networking Sites Hitwise, February 2010
In 2007, Social Media officially became more popular than pornography
In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
In 2009, InGame Marketing Helped Put a President in Office
Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
Local Search Marketing hot tip:
Local Focused Marketing hot tip:
Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
The Skeksis Come Together
Social – Mobile – Local Power Triumpherate
What Runs the Triumvirate? Deep databases
What Can The Data Tell You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Business Goals for Local-Mobile-Social Campaigns ,[object Object],[object Object],[object Object],[object Object]
Target Niche Markets ,[object Object]
Target Niche Markets ,[object Object]
Target Niche Markets ,[object Object]
Target Niche Markets ,[object Object],[object Object]
Target Niche Markets ,[object Object]
Walk In Their Shoes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find Your Corporate Voice ,[object Object],[object Object],[object Object],[object Object]
Engage Your Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaged Users Give You Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] Twitter: @SEOmom whitehat09 25% discount on anything in the SEOmoz store including PRO memberships! 

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Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010

Editor's Notes

  1. The object of all marketing efforts is to
  2. Acquire and keep customers
  3. The work of marketers is to reduce to cost of acquiring those customers. Hence, we segment and target subsets of potential customers
  4. It’s not going anywhere, but it IS changing… constantly.
  5. According to the Kelsey Group (March 2010), 90% of respondents say they use search engines for research before making major and midrange purchases. 48% use Internet Yellow Pages. 42% use comparison shopping sites. 24% use vertical sites. Read more: http://www.smallbusinesssem.com/two-more-studies-confirm-people-research-online-buy-locally/2901/#ixzz0iPWvAsEQ
  6. Local searches are happening in places and on devices most of us aren’t even thinking about. Check out UBL – UnitedBusinessListings.com
  7. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  8. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  9. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  10. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  11. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  12. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  13. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  14. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  15. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  16. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  17. Target Niche Markets Consider age, language, location, interests Target Niche Markets Consider age, language, location, interests Target Niche Markets: age, language, location, interests
  18. Utilize all your search marketing options. Collect SMS numbers on website landing pages. Drive traffic to the web via SMS/twitter. Create fan pages and provide valuable data, deals, and events for your fan base. Engage users at every level. The world of online and offline continues to merge. Embrace it, leverage it and profit from it.