While entering into Digital Marketing, companies have lot of expectations from it. They expect it to boost their customer base at a much faster speed and revenue to be jumped. They are not wrong, this is how the positioning if digital marketing has been done so far. One most important part of Digital Marketing is its transparency which when put to use correctly can fetch amazing results however, is of no use if not handled properly.

1. 4 Common Digital
Marketing Mistakes
Anurag Mehra

2. Introduction
O While entering into Digital Marketing, companies have lot of expectations from
it.
O They expect it to boost their customer base at a much faster speed and
revenue to be jumped.
O One most important part of Digital Marketing is its transparency which when
put to use correctly can fetch amazing results however, is of no use if not
handled properly.
O Below are some of the mistakes made by organizations while using digital
marketing:

3. Not planning out Objectives
O This is one of the major problems faced by startups however larger
organizations have better resources that plan out their business
objectives before entering into the cave.
O First of all, we need to plan what we need from it; answer is clear
i.e. more business but how is the question.
O Planning includes amount of business/revenue from initiatives in a
specified amount of time and setting up small milestones for the
same.
O Keeping a track of these milestones will help organizations reach
their destination faster and will also give them idea if it is not
working. Read More

4. Spending without benchmarks
O As stated in last point, setting up targets is very important.
Once you are monitoring it in terms of revenue, another
parameter to be looked onto would be your CPA(Cost per
acquisition).
O CPA- How much you are spending on getting every
customer on board.
O Monitoring CPA at every level and milestones will help you
keeping your margins and profit increasing along with
increase in business.
Read More

5. Going Social with Flow
O By getting your business on social doesn’t mean
that you’ll start getting business out of it. Social
media can be used for brand promotion and
positioning instead of revenue generation.
O You need to make a strategy before getting social
and stick to your plan.
O Be regular and revert on every single
comment/complaint on these platforms.
Read More

6. Hiring Agency
O An agency is an expert in digital marketing but not of your
business, they may be masters of their domain but not
owners of your business.
O Until you have set plan and target in your mind, no one can
help you.
O So, before hiring any agency be clear in your mind and on
paper of what do you want and at what cost.
Read More

7. Thank You