SlideShare a Scribd company logo
1 of 21
Mattel- Barbie Marketing Management Project Submitted By: Anurag Mehra 11BSPHH010989
Mattel- Introduction Mattel is a market leader in world toy industry. It was formed in 1945. Its founders were Ruth and Elliott Handler and Harold "Matt" Matson (Mattel is a combination of Elliott and Matt's names).  The company started out in wood products and soon branched out into toys.
Mattel- Introduction Their very first toy was dollhouse furniture created from wood scraps left over from frame making. Mattel became a household name with parents and children alike with the introduction of Barbie in 1959, at Toy Fair in New York.  But by the end of 1960’s, Mattel 	nearly went bankrupt.
Mattel- Introduction However, constant re-invention of Barbie have helped company survive and run successfully till now. In addition to Barbie, Mattel makes popular toys including Hot Wheels, Fisher Price toys including TMX Elmo, and American Girl dolls through their Pleasant Company subsidiary.  Mattel is a publicly traded company. Its stock is traded by the NYSE with the symbol MAT.  The company is located in Hawthorne, California.
Barbie- Introduction Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959.  Barbie is the figure head of a brand of Mattel dolls and accessories, including other family members and collectible dolls.  Ruth Handler got the idea of making an adult doll when she saw her daughter playing with paper dolls. While on a holiday trip to Germany she got the doll exactly as one she wanted called Bild Lilli.
Barbie- Introduction Mattel acquired the rights to Bild Lilli doll in 1964 and stopped it’s production. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.  Barbie has appeared in a series of animated films and is a supporting character in Toy Story 2 and Toy Story 3.
Marketing Mix As defined by Mr. Philip Kotler, the set of controllable tactical marketing tools-product, price, place, and promotion- that the firm blends to produce the response it wants in the target market. As said it consists of 4 P’s: Product: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
Marketing Mix Price: The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service. Promotion: The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Place: Place describes the how and the where of taking your product to market. In the place segment of marketing mix you need to make decisions about which distribution channel you will use.
Barbie- Product First Ever Barbie in 1959
Barbie- Product Barbie as a brand is having a product line as mentioned below: Barbie Dolls. Barbie Accessories. Barbie Clothing. Barbie Dolls: Barbie is, almost universally, 11.5 inches tall, and she has been this size since her inception.
Barbie- Product Barbie Accessories: It is offering many kind of accessories for the decoration of Barbie as well as for the normal girls e.g. Barbie’s range of Back-to-School bags which are offered at many retail outlets have created buzz among young girls.  Barbie Clothing: The clothing line covers the clothes for the doll. Now as girls like to decorate their dolls, so Barbie came up with the clothing line to exploit the accessories market as well.
Barbie- Product Barbie came up with various variants and designs of dolls. To capture Indian market, they launched a new doll in 1982 known as Indian Barbie. It was one of the first “brown” Barbie’s of the International Collection (now known as “Dolls of the World.”).
Barbie- Price In comparison to commodities, the prices of toys have always been secondary to the consumers.  In the case of Barbie it dominates the doll industry for more than 40 years and several competitors were unable to withstand the popularity of Barbie dolls. Indian market the prices range between `100 to `3000, which indeed is a big variation and also it, shows the huge product mix that they comprise.
Barbie- Price They are saving on distribution cost and delivering it to consumers by selling Barbie online. As we have seen the variation in prices of Barbie dolls.
Barbie- Promotion Mattel have created Barbie a separate brand and never let the brand image of Barbie effect the brand image of its parent company. It has never followed an aggressive marketing strategy as it has always believed on its brand value.  It has always made a fancy packaging to attract young girls. At 50th Anniversary, Barbie has endorsed Bollywood actress Katrina Kaif as their brand ambassador.
Barbie- Promotion Katrina Kaif unveiled the new Barbie collection in Lakme Fashion Week in 2009.  In LakmeFashion Week, Katrina Kaif dressed up like a Barbie doll to create buzz in media and increase the popularity of the brand. Mattel has awarded “The Shirt Company” (TSC) to retail the Barbie clothing collection among its 3 showrooms.
Barbie- Promotion
Barbie- Place Barbie dolls do not have their own store and therefore relies on the retailers. They are selling through various online websites. Following are some of them: http://www.infibeam.com/ http://www.indiangifthouse.com/ http://shopping.rediff.com/shopping/index.html http://shopping.indiatimes.com/ http://www.naaptol.com/
Barbie- Place Some of the offline selling units of Barbie are mentioned as below: Mom N Me, Himayat Nagar, Hyderabad. New Born Shoppee, Kondpur, Hyderabad. Babie’sWonderland, Banjara Hills, Hyderabad. AppisCollection, Madhapur, Hyderabad.
Recommendation Promotion Go with aggressive marketing strategy for consumers who do not use computer much. Place Try to capture unorganized sector of Indian retail market as it is having the maximum market share of maximum commodities.
Thank You

More Related Content

What's hot

Barbie Doll Case Analysis
Barbie Doll Case AnalysisBarbie Doll Case Analysis
Barbie Doll Case AnalysisDevansh Doshi
 
Innovative Marketing & Communications at Burberry
Innovative Marketing & Communications at BurberryInnovative Marketing & Communications at Burberry
Innovative Marketing & Communications at BurberryAlexandra Ashton
 
Lego Case Study - The Great Turnaround
Lego Case Study - The Great TurnaroundLego Case Study - The Great Turnaround
Lego Case Study - The Great TurnaroundJasper Schwenzow
 
Marketing Strategy of LEGO Company
Marketing Strategy of LEGO CompanyMarketing Strategy of LEGO Company
Marketing Strategy of LEGO CompanyUmurMutlu
 
Competitive Analysis Of Marvel Entertainment Pdf
Competitive Analysis Of Marvel Entertainment PdfCompetitive Analysis Of Marvel Entertainment Pdf
Competitive Analysis Of Marvel Entertainment PdfThomas Lawrence
 
Apple inc. Strategic Case Analysis Presentation
Apple inc. Strategic Case Analysis PresentationApple inc. Strategic Case Analysis Presentation
Apple inc. Strategic Case Analysis PresentationMahy Helal
 
Marketing Position Of "GILLETTE" and Its Supply Chain Integration
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Marketing Position Of "GILLETTE" and Its Supply Chain Integration
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
 
Burberry final ppt
Burberry final pptBurberry final ppt
Burberry final pptchelseyxo
 
Burberry - Brand identity and artification analysis
Burberry - Brand identity and artification analysisBurberry - Brand identity and artification analysis
Burberry - Brand identity and artification analysisAda Di Matteo
 

What's hot (20)

MATTEL - Case study of Corporate Strategy
MATTEL - Case study of Corporate StrategyMATTEL - Case study of Corporate Strategy
MATTEL - Case study of Corporate Strategy
 
Red bull final case study
Red bull final case studyRed bull final case study
Red bull final case study
 
Barbie Master Idea
Barbie Master IdeaBarbie Master Idea
Barbie Master Idea
 
Barbie Doll Case Analysis
Barbie Doll Case AnalysisBarbie Doll Case Analysis
Barbie Doll Case Analysis
 
Innovative Marketing & Communications at Burberry
Innovative Marketing & Communications at BurberryInnovative Marketing & Communications at Burberry
Innovative Marketing & Communications at Burberry
 
Mattel final 19_nov2010
Mattel final 19_nov2010Mattel final 19_nov2010
Mattel final 19_nov2010
 
Barbie case
Barbie caseBarbie case
Barbie case
 
Lego Case Study - The Great Turnaround
Lego Case Study - The Great TurnaroundLego Case Study - The Great Turnaround
Lego Case Study - The Great Turnaround
 
Marketing Strategy of LEGO Company
Marketing Strategy of LEGO CompanyMarketing Strategy of LEGO Company
Marketing Strategy of LEGO Company
 
Mattel In China
Mattel In ChinaMattel In China
Mattel In China
 
Competitive Analysis Of Marvel Entertainment Pdf
Competitive Analysis Of Marvel Entertainment PdfCompetitive Analysis Of Marvel Entertainment Pdf
Competitive Analysis Of Marvel Entertainment Pdf
 
Oreo analysis
Oreo analysisOreo analysis
Oreo analysis
 
Mattel ppt
Mattel pptMattel ppt
Mattel ppt
 
IKEA
IKEAIKEA
IKEA
 
Apple inc. Strategic Case Analysis Presentation
Apple inc. Strategic Case Analysis PresentationApple inc. Strategic Case Analysis Presentation
Apple inc. Strategic Case Analysis Presentation
 
Marketing Position Of "GILLETTE" and Its Supply Chain Integration
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Marketing Position Of "GILLETTE" and Its Supply Chain Integration
Marketing Position Of "GILLETTE" and Its Supply Chain Integration
 
Imc starbucks
Imc starbucksImc starbucks
Imc starbucks
 
Burberry Case Study
Burberry Case StudyBurberry Case Study
Burberry Case Study
 
Burberry final ppt
Burberry final pptBurberry final ppt
Burberry final ppt
 
Burberry - Brand identity and artification analysis
Burberry - Brand identity and artification analysisBurberry - Brand identity and artification analysis
Burberry - Brand identity and artification analysis
 

Similar to Mattle - Barbie Marketing Mix

Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.Aviroop Banik
 
Global product presentation barbie
Global product presentation barbieGlobal product presentation barbie
Global product presentation barbiejohnryan56
 
Classic case of brand failur barbie doll in the indian market
Classic case of brand failur   barbie doll in the indian marketClassic case of brand failur   barbie doll in the indian market
Classic case of brand failur barbie doll in the indian marketsandeepnair89
 
BARBIE's Comeback Explained
BARBIE's Comeback ExplainedBARBIE's Comeback Explained
BARBIE's Comeback ExplainedMehdiBalbacha
 
mattel annual reports 1999
mattel annual reports 1999mattel annual reports 1999
mattel annual reports 1999finance35
 
Surprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docxSurprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docxmabelf3
 
Surprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docxSurprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docxdeanmtaylor1545
 
Presentation Barbie
Presentation BarbiePresentation Barbie
Presentation BarbieMehria
 
External Communication Plan
External Communication PlanExternal Communication Plan
External Communication PlanSal Hosny
 
barbie as a popular culture
barbie as a popular culturebarbie as a popular culture
barbie as a popular culturenamariq
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Pom casestudy
Pom casestudyPom casestudy
Pom casestudyMgm Mgm
 
Mama! 5 Toy Doll Types from 1962
Mama! 5 Toy Doll Types from 1962Mama! 5 Toy Doll Types from 1962
Mama! 5 Toy Doll Types from 1962Donald Dale Milne
 

Similar to Mattle - Barbie Marketing Mix (18)

Barbie case by W.jaan
Barbie case by W.jaanBarbie case by W.jaan
Barbie case by W.jaan
 
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
 
Global product presentation barbie
Global product presentation barbieGlobal product presentation barbie
Global product presentation barbie
 
Mattel – barbie doll
Mattel – barbie dollMattel – barbie doll
Mattel – barbie doll
 
Brand Research Presentation
Brand Research PresentationBrand Research Presentation
Brand Research Presentation
 
Classic case of brand failur barbie doll in the indian market
Classic case of brand failur   barbie doll in the indian marketClassic case of brand failur   barbie doll in the indian market
Classic case of brand failur barbie doll in the indian market
 
Barbie Vs Bratz
Barbie Vs Bratz Barbie Vs Bratz
Barbie Vs Bratz
 
BARBIE's Comeback Explained
BARBIE's Comeback ExplainedBARBIE's Comeback Explained
BARBIE's Comeback Explained
 
mattel annual reports 1999
mattel annual reports 1999mattel annual reports 1999
mattel annual reports 1999
 
Surprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docxSurprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docx
 
Surprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docxSurprise is what businessschools teach you toavoid. Ma.docx
Surprise is what businessschools teach you toavoid. Ma.docx
 
Presentation Barbie
Presentation BarbiePresentation Barbie
Presentation Barbie
 
External Communication Plan
External Communication PlanExternal Communication Plan
External Communication Plan
 
barbie as a popular culture
barbie as a popular culturebarbie as a popular culture
barbie as a popular culture
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Pom casestudy
Pom casestudyPom casestudy
Pom casestudy
 
Mama! 5 Toy Doll Types from 1962
Mama! 5 Toy Doll Types from 1962Mama! 5 Toy Doll Types from 1962
Mama! 5 Toy Doll Types from 1962
 
the barbie story-1.pdf
the barbie story-1.pdfthe barbie story-1.pdf
the barbie story-1.pdf
 

Recently uploaded

SnapSEX - best online dating site 2024..
SnapSEX - best online dating site 2024..SnapSEX - best online dating site 2024..
SnapSEX - best online dating site 2024..InnaLaurie
 
Pro Stroke Bold Black Liquid Eyeliner,...
Pro Stroke Bold Black Liquid Eyeliner,...Pro Stroke Bold Black Liquid Eyeliner,...
Pro Stroke Bold Black Liquid Eyeliner,...Patagonia4
 
Choosing the Right Control Panel for Pump Systems
Choosing the Right Control Panel for Pump SystemsChoosing the Right Control Panel for Pump Systems
Choosing the Right Control Panel for Pump Systemsindiailios6
 
Owen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdf
Owen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdfOwen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdf
Owen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdfBlog Halt
 
The forest holds memories she found herself in a sunny forest
The forest holds memories she found herself in a sunny forestThe forest holds memories she found herself in a sunny forest
The forest holds memories she found herself in a sunny forestdigitalnehasharma09
 
Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!
Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!
Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!mohit635000
 
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdf
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdfLiving in the Light_ A guide to personal transformation ( PDFDrive ).pdf
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdfkalpana413121
 
LIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTH
LIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTHLIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTH
LIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTHYouthLab
 
wearables best workout clothes/Nauticon wearables
wearables best workout clothes/Nauticon wearableswearables best workout clothes/Nauticon wearables
wearables best workout clothes/Nauticon wearablesbusinessenquiryn2023
 

Recently uploaded (9)

SnapSEX - best online dating site 2024..
SnapSEX - best online dating site 2024..SnapSEX - best online dating site 2024..
SnapSEX - best online dating site 2024..
 
Pro Stroke Bold Black Liquid Eyeliner,...
Pro Stroke Bold Black Liquid Eyeliner,...Pro Stroke Bold Black Liquid Eyeliner,...
Pro Stroke Bold Black Liquid Eyeliner,...
 
Choosing the Right Control Panel for Pump Systems
Choosing the Right Control Panel for Pump SystemsChoosing the Right Control Panel for Pump Systems
Choosing the Right Control Panel for Pump Systems
 
Owen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdf
Owen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdfOwen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdf
Owen Wilson's Crooked Nose – An Endearing Quirk of a Hollywood Icon.pdf
 
The forest holds memories she found herself in a sunny forest
The forest holds memories she found herself in a sunny forestThe forest holds memories she found herself in a sunny forest
The forest holds memories she found herself in a sunny forest
 
Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!
Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!
Sit Back and Relax: Elevate Your Events with Our Plastic Chair Collection!
 
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdf
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdfLiving in the Light_ A guide to personal transformation ( PDFDrive ).pdf
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdf
 
LIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTH
LIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTHLIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTH
LIFE BALANCE: A DIVE INTO EMERGING ASPIRATIONS ACROSS INDONESIA'S YOUTH
 
wearables best workout clothes/Nauticon wearables
wearables best workout clothes/Nauticon wearableswearables best workout clothes/Nauticon wearables
wearables best workout clothes/Nauticon wearables
 

Mattle - Barbie Marketing Mix

  • 1. Mattel- Barbie Marketing Management Project Submitted By: Anurag Mehra 11BSPHH010989
  • 2. Mattel- Introduction Mattel is a market leader in world toy industry. It was formed in 1945. Its founders were Ruth and Elliott Handler and Harold "Matt" Matson (Mattel is a combination of Elliott and Matt's names). The company started out in wood products and soon branched out into toys.
  • 3. Mattel- Introduction Their very first toy was dollhouse furniture created from wood scraps left over from frame making. Mattel became a household name with parents and children alike with the introduction of Barbie in 1959, at Toy Fair in New York. But by the end of 1960’s, Mattel nearly went bankrupt.
  • 4. Mattel- Introduction However, constant re-invention of Barbie have helped company survive and run successfully till now. In addition to Barbie, Mattel makes popular toys including Hot Wheels, Fisher Price toys including TMX Elmo, and American Girl dolls through their Pleasant Company subsidiary. Mattel is a publicly traded company. Its stock is traded by the NYSE with the symbol MAT. The company is located in Hawthorne, California.
  • 5. Barbie- Introduction Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. Barbie is the figure head of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Ruth Handler got the idea of making an adult doll when she saw her daughter playing with paper dolls. While on a holiday trip to Germany she got the doll exactly as one she wanted called Bild Lilli.
  • 6. Barbie- Introduction Mattel acquired the rights to Bild Lilli doll in 1964 and stopped it’s production. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second. Barbie has appeared in a series of animated films and is a supporting character in Toy Story 2 and Toy Story 3.
  • 7. Marketing Mix As defined by Mr. Philip Kotler, the set of controllable tactical marketing tools-product, price, place, and promotion- that the firm blends to produce the response it wants in the target market. As said it consists of 4 P’s: Product: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
  • 8. Marketing Mix Price: The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service. Promotion: The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Place: Place describes the how and the where of taking your product to market. In the place segment of marketing mix you need to make decisions about which distribution channel you will use.
  • 9. Barbie- Product First Ever Barbie in 1959
  • 10. Barbie- Product Barbie as a brand is having a product line as mentioned below: Barbie Dolls. Barbie Accessories. Barbie Clothing. Barbie Dolls: Barbie is, almost universally, 11.5 inches tall, and she has been this size since her inception.
  • 11. Barbie- Product Barbie Accessories: It is offering many kind of accessories for the decoration of Barbie as well as for the normal girls e.g. Barbie’s range of Back-to-School bags which are offered at many retail outlets have created buzz among young girls. Barbie Clothing: The clothing line covers the clothes for the doll. Now as girls like to decorate their dolls, so Barbie came up with the clothing line to exploit the accessories market as well.
  • 12. Barbie- Product Barbie came up with various variants and designs of dolls. To capture Indian market, they launched a new doll in 1982 known as Indian Barbie. It was one of the first “brown” Barbie’s of the International Collection (now known as “Dolls of the World.”).
  • 13. Barbie- Price In comparison to commodities, the prices of toys have always been secondary to the consumers. In the case of Barbie it dominates the doll industry for more than 40 years and several competitors were unable to withstand the popularity of Barbie dolls. Indian market the prices range between `100 to `3000, which indeed is a big variation and also it, shows the huge product mix that they comprise.
  • 14. Barbie- Price They are saving on distribution cost and delivering it to consumers by selling Barbie online. As we have seen the variation in prices of Barbie dolls.
  • 15. Barbie- Promotion Mattel have created Barbie a separate brand and never let the brand image of Barbie effect the brand image of its parent company. It has never followed an aggressive marketing strategy as it has always believed on its brand value. It has always made a fancy packaging to attract young girls. At 50th Anniversary, Barbie has endorsed Bollywood actress Katrina Kaif as their brand ambassador.
  • 16. Barbie- Promotion Katrina Kaif unveiled the new Barbie collection in Lakme Fashion Week in 2009. In LakmeFashion Week, Katrina Kaif dressed up like a Barbie doll to create buzz in media and increase the popularity of the brand. Mattel has awarded “The Shirt Company” (TSC) to retail the Barbie clothing collection among its 3 showrooms.
  • 18. Barbie- Place Barbie dolls do not have their own store and therefore relies on the retailers. They are selling through various online websites. Following are some of them: http://www.infibeam.com/ http://www.indiangifthouse.com/ http://shopping.rediff.com/shopping/index.html http://shopping.indiatimes.com/ http://www.naaptol.com/
  • 19. Barbie- Place Some of the offline selling units of Barbie are mentioned as below: Mom N Me, Himayat Nagar, Hyderabad. New Born Shoppee, Kondpur, Hyderabad. Babie’sWonderland, Banjara Hills, Hyderabad. AppisCollection, Madhapur, Hyderabad.
  • 20. Recommendation Promotion Go with aggressive marketing strategy for consumers who do not use computer much. Place Try to capture unorganized sector of Indian retail market as it is having the maximum market share of maximum commodities.