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Store Magement
   Workshops

   TO HELP
Operational overview
                             Customer

                            Personal Needs

                                                                       Past
                                                                    Experience
                             Experienced
Word of Mouth
                               Service
                                                             External Communication
                                                                  to Customers
                           GAP 5



                              Percieved
                GAP1




                               Service                   4
                                                     P
                                                   GA


                            Service Delivery


                          GAP 3

                            Service Quality
                             Specifications

                          GAP 2

                       Management Perceptions of
                          Customer Experience

                                   Retail
Seminar – GAP1
                 Developing the role model
                     “Store Manager”

Content:

1.    Self-perception and Interpersonal Perception
2.    5 Leadership Principles for Store Managers
3.    15 Leadership Tools for Store Managers



Workshop duration: 6 hours
Workshop tools: Group and single work tasks, lecture
Seminar - GAP2
                Developing goal setting tools

Content:

1.     Definition of goals inside the team and for the team members
2.     Control and feedback of the results
3.     Handling low performance of employees and their excuses
4.     50 Ways to reward and motivate the employees

Workshop duration: 6 hours
Workshop tools: Study cases, role games, lecture
Seminar - GAP3
                         Service delivery

Content:

1.    Creating the optimal interface between employee and customer
2.    Activating own contribution of employees for better customer service
3.    Development of an understanding of problem solving skills for higher turnover
4.    Development of attention for the KPI`s in the store



Workshop duration: 6 hours
Workshop tools: Case studies, exchange of experience, lecture
Seminar –GAP4
             High-level customer service

Content:

1.    Development of the customer communication tools
2.    In-store execution of external customer communication
3.    Store Manager as a coach for employees

Workshop duration: 6 hours
Workshop tools: Presentations, discussion groups, lecture, story board
Seminar – GAP5
                   Store Manager on the POS

Content:

1.     Better attitude and communication on the POS towards customers
2.     Store Manager as best sales person in the store
3.     Store Manager as initiator and motor of a sales driven team
4.     Relation between KPI`s and customers



Workshop duration: 6 hours
Workshop tools: Discussion group, lecture, role games
RESULT

                       Optimizing Customer Experience and Relationships
                Linking Customer and Employee Commitment to Business Results




                                   Strong correlation
Customer Commitment                                               Employee Commitment
    and Advocacy                                                   and Ambassadorship
About the program
This program is created to

•     improve the turnover in your stores
•     improve the quality perception your customers
•     help Store Managers become more efficient and sustainable in their work
•     give Store Managers new tools for leadership
•     motivate Store Managers in their daily routine

After finishing this program

•     your turnover will increase
•     your team of store managers will work more effective
•     your KPI`s will increase
•     Store Managers will get a certification
www.retailbaltic.com
zulfukar@retailbaltic.com

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First time in Latvija, Estonia and Lithuania -Store Management Seminar

  • 1. Store Magement Workshops TO HELP
  • 2. Operational overview Customer Personal Needs Past Experience Experienced Word of Mouth Service External Communication to Customers GAP 5 Percieved GAP1 Service 4 P GA Service Delivery GAP 3 Service Quality Specifications GAP 2 Management Perceptions of Customer Experience Retail
  • 3. Seminar – GAP1 Developing the role model “Store Manager” Content: 1. Self-perception and Interpersonal Perception 2. 5 Leadership Principles for Store Managers 3. 15 Leadership Tools for Store Managers Workshop duration: 6 hours Workshop tools: Group and single work tasks, lecture
  • 4. Seminar - GAP2 Developing goal setting tools Content: 1. Definition of goals inside the team and for the team members 2. Control and feedback of the results 3. Handling low performance of employees and their excuses 4. 50 Ways to reward and motivate the employees Workshop duration: 6 hours Workshop tools: Study cases, role games, lecture
  • 5. Seminar - GAP3 Service delivery Content: 1. Creating the optimal interface between employee and customer 2. Activating own contribution of employees for better customer service 3. Development of an understanding of problem solving skills for higher turnover 4. Development of attention for the KPI`s in the store Workshop duration: 6 hours Workshop tools: Case studies, exchange of experience, lecture
  • 6. Seminar –GAP4 High-level customer service Content: 1. Development of the customer communication tools 2. In-store execution of external customer communication 3. Store Manager as a coach for employees Workshop duration: 6 hours Workshop tools: Presentations, discussion groups, lecture, story board
  • 7. Seminar – GAP5 Store Manager on the POS Content: 1. Better attitude and communication on the POS towards customers 2. Store Manager as best sales person in the store 3. Store Manager as initiator and motor of a sales driven team 4. Relation between KPI`s and customers Workshop duration: 6 hours Workshop tools: Discussion group, lecture, role games
  • 8. RESULT Optimizing Customer Experience and Relationships Linking Customer and Employee Commitment to Business Results Strong correlation Customer Commitment Employee Commitment and Advocacy and Ambassadorship
  • 9. About the program This program is created to • improve the turnover in your stores • improve the quality perception your customers • help Store Managers become more efficient and sustainable in their work • give Store Managers new tools for leadership • motivate Store Managers in their daily routine After finishing this program • your turnover will increase • your team of store managers will work more effective • your KPI`s will increase • Store Managers will get a certification