5. At the end of the lesson, students should be
able to:
1. Define customers’ needs and needs;
2. Discuss how to meet customer’s needs;
and
3. Appreciate the importance of customer’s
needs.
7. Activity 2. Identify the following if wants or needs.
1. Food
2. Cellphone
3. Shelter
4. Water
5. Expensive dress
8. CUSTOMER NEEDS
· State of deprivation
· Physical-food,
clothing, shelter, safety, water
· Social-belonging and
affection
· Individual-knowledge & self-expression
9. HOW TO MEET CUSTOMER NEEDS
1. IDENTIFY. Identify what your customers need from
you through keyword research, focus groups, or social
listening.
2. DISTRIBUTE. Distribute the information to relevant
stakeholders in your organization.
3. CREATE
Craft product features or
create content that speaks to your customer’s needs.
4. COLLECT. Collect customer feedback on how your efforts
meet their expectations
10. Needs
▪ define as ‘goods or services that are necessarily required for survival.
▪ refers to an individual
basic requirement that must fulfilled in order to survive
▪ it can be objective / physical or subjective
Objective needs:
1.Food
2.Shelter
3.Medicine
4.Water
15. Quiz: 1-5 (1/4 sheet of paper)
Identify if it is objective or physical/subjective need.
1. T-shirts
2. Education
3. Organization
4. Biogesic
5. Attorney