1. Tourism Nanaimo
Welcome Tourism Nanaimo Stakeholders

2. The Tourism Team
Main Office
Lesley Anderson - ED– Destination Management
Chelsea Barr - Destination Marketing Officer
Sam Loxton - Stakeholder & Communications Specialist
Visitor Centre
Tiffany Stubbs - Visitor Services Specialist
Sean Helmn - Distribution Clerk
Helga, Sarah, Jenna, Laura - Visitor Information Counsellors

3. BC Summer Games
The Opportunity:
• 17-20 July
• Will bring 4000 athletes and families to Nanaimo
• Encourage visiting athletes,
friends, and family to engage
and participate during the
games

4. Objectives
• Drive increased length of stay in Nanaimo
• Encourage future visitation and referral
• Engage locals in sharing their favourite places
and experiences in Nanaimo
• Grow social media content, fan base, and
engagement levels
• Provide an opportunity for Tourism Nanaimo
Partners to come together to leverage the BC
Games opportunity

5. The #ExploreNanaimo Campaign
• Social Media and Website Based
• Also some traditional media and an activation
site set up at the NIC to drive awareness
• FREE to Participate
• Facebook, Twitter, Instagram & Pinterest
• #ExploreNanaimo & #ExploreNanaimoOffers
• ExploreNanaimoBC.com
• Prizes

6. The #ExploreNanaimo Campaign
• Duration: July 1-20
• Prizing:
• Grand Prize (GoPro Camera)
• Weekly Prizes (Fishing Charter, Wildplay vouchers, Harbour Sunset Kayak
Tour)
• Plus bonus ad hoc prizes
• Media Plan:
• Facebook Ads geo targeted to Nanaimo
• Google Ads geo targeted to Nanaimo
• Pullout ad in the Nanaimo Bulletin
• Wave and Wolf
• Posters for stakeholders to display
Supporting Partner:

7. How to Participate-
#ExploreNanaimoOffers
• Looking for offers that:
- Encourage visitors to the games to visit your
business
- Encourage return visits to Nanaimo
• Tweet offers, Tag Instagram photos,
become a contributor on
#ExploreNanaimoOffers Pinterest board,
and join #ExploreNanaimoOffers
Facebook group.
• Exposure on the microsite
• Measure redemption
• Prize for the most active stakeholder!

8. Stakeholder Toolkit
• Can be found at: TourismNanaimo.com/Stakeholders

9. Be Social
Use #ExploreNanaimo to Share With Us
@TourismNanaimo
Facebook.com/tourismnanaimo
Instagram.com/tourismnanaimo
Pinterest.com/tnanaimo

10. Questions?