6. With LEDs, we can
Save >50%
of this consumption.
This is a major positive impact on climate change
Up to 19% of worldwide electricity is consumed by lighting.
10. World’s 1st 2nd generation LED Lighting
Our mission is no emission!
World’s most efficient LED lighting applications
( Indoor & Outdoor )
Founded in 2005 by 2 grandsons of Philips family
Warner Philips & Frans Otten
Started market entry in late 2006 with Indoor and
Later into Outdoor and Greenhouse in 2007
Sold millions of units globally to date
More LED streetlights in Netherlands than Philips
Global Company ( Netherlands, US, China, Hong Kong, Singapore )
Local for local business believe
Strong IP portfolio, award winning & unique technologies
A joint effort to improve life!
11. Awards, Partners and Endorsers
Dutch Postcode Lottery:
Mass roll out of Ellipz
WEF:
Technology Pioneer
2009 Award
World Bank:
Lighting Africa 2009
Award (Solar LED)
Clinton Climate
Initiative:
Preferred supplier
Former President Bill
Clinton, USA with Ellipz
in 2007
U2 singer Bono and TNT CEO Peter
Bakker with Ellipz in 2009
Former Prime Minister Tony Blair,
UK with Ellipz in 2009
Fast Company 2010:
Top 10 “most innovative
consumer goods
companies”
London Exchange 2010:
2010 Most valuable clean-
tech company”
FIFA South Africa 2010
DEA and UNEP official
Offset CO2 emission holder
Sir Richard Branson
promoting Ellipz on TV
12. What makes us best?
WORLD’S 1ST & ONLY 2ND GENERATION LED LIGHTING
Better vision
Superior color sensation
Longest lifetime
Lowest CO2 footprint
More energy savings
Really sustainable
Strong LED history
Best LED technology
13. Understanding and Harnessing Technology
• Focus on better vision
• Understand how
human eyes work
• Understand how light
works
15. The Anatomy
• All eyes work the same
around the world
• Cones are for color and
day light = 5,000,000
• Rods are for motion
and night vision =
120,000,000
15
16. The eye needs colors, but the right colors: Ellipz uses
RED+GREEN to create white light
In the center part of the retina the
‘sensors’ are the Cones and in the
peripheries one uses the Rods. Cones
are 96% RED+GREEN.
The retina
17.
18. RGB pixels in
TV screens
RGB cones in eye
retina
Creating WHITE LIGHT with LEDs : 2 methods
(similar to fluorescent
tubes/ bulbs technology)
19. Advantage of colored LEDs
LONGER LIFETIME
Typical behaviour of LED material under equal
conditions
Lumen depreciation
5mm epoxy LEDs at 20 mA
Ellipz uses
predominantly
R & G
>>
Greatest
reliability (lumen
maintenance)
over long time
No IP issues
Matches eye
photoreceptors: mostly
red & green cones (98%
in total) for color vision
>>
>>
Ellipz LED Technology Insight - lifetime
20. End of life for a LED lamp is when the lamp lost 30% of its light.
For many lamps that point is reached at 15.000 to 20.000 hours.
Ellipz LEDs show in independent tests, to last at least 80,000 hours lifetime
surpassing the LED market standard of 50,000 hours.
You buy five times 15,000 hr. lamp v.s. one Ellipz lamp.
21. SENSITIVITY TO BLUE LIGHT & AGE
Human develop
natural protection
against excess blue
light!
The older you get, the
more blue are filtered!
Elderly people see less,
specially of the blue
light. Glare is therefore
more applicable to
elderly people and
hence impacting road
lighting.
22. An Opportunity To Save Money
Increasing
Competition
Increasing
Energy
Costs
Climate
Change
The cost of ownership of current
conventional lighting system
Initial Investment Maintenance costs Energy Costs
Throughout the lifecycle of the
lighting system, energy represent
the greatest cost burden
23. What Can You Expect To Gain ?
23
The cost of ownership of current conventional
lighting system
Initial Investment Maintenance Costs Energy Costs
The cost ownership of new energy efficient
lighting system
Initial Investment Maintenance Costs Energy Costs
Savings Gain
24. Millions installed all over ASIA
China SH Airport
India Mumbai, Delhi
Japan Toyota
Philippines Shell, Manila
Malaysia Malacca
Laos Factories
Vietnam Hanoi
Singapore Multiple Projects
Malaysia
Malacca
Shanghai Hongqiao
India
Solar Guangzhou
25. Millions installed in Middle East & Africa
UAE
Saudi Arabia
Iraq
Kurdistan
Jordan Coca-cola
factory
Morocco
South Africa Cape
town
Ghana
UAE
Iraq 12m.
Morocco S. Africa
UAE RAK airport 16W
29. Ellipz HIGH S/P LIGHT FOR CLEAR VISION
Wuxi Water Purifying Plant. China.
Before replacement: 400W MH.
1st generation LED requires 220w to 240W
lights.
Replaced by Ellipz 120W High Bay Light at
14 meters ceiling, with 70% Energy
Savings.
400W MH Gives 32,000 Lumen.
More lux on the lux meter.
Still See Less !
120W HB1 Gives 10,500 Lumen.
Right Light Gives Much Better Vision!
31. Car Park with Ellipz TL-LED tube – DOE Bangkok
Conventional 36w FL T8 Ellipz 18w T8 LED
“direct energy saving is 50%”
“better light, safer, lower maintenance cost”
32. S/P ratio and Colour Sensation
CRI 82 12x36W TL, 100 lm/W CRI 29 6x36W S/P ratio 3,4,
35 lm/W
33. Ellipz Asia High-bay Light in factory & warehouse
12 x 60w Ellipz LED replaces 18 x 400w Sodium = 90% savings
34. Naza Kia Motors KL Malaysia
Before (18 pcs of 44W (Total)
Flourescent per bay
After (9 pcs of Ellipz 22W TL-
1200 LED tube per bay )
50% Reduction in number of lights &
50% Energy Savings - Better vision using less light
35. Morocco – Sale – safety 150w HPS
Ellipz 56w WhiteMoonlight HPS 150w
62% Energy Savings - Better visibility with less energy
48. Ellipz Moonlight with calculated CRI 24
*) pictures from former group company Lemnis Lighting BV
49. Streetlights in the City of Bennekom Installed in 2009
(with dimmable capacity.)
50. Nature Path Light Comparison.
We replaced standard streetlights with our SL1 models. Just look at the
difference! Our 6 streetlights of 36watt replaced 6 HPS streetlights of
80watt each.
60. Tunnel lighting
Which side is lighter?
28 lux 6 lux
This is what the lux-meter reads/measures, but your eyes see
different due to night-light and day-light vision.
61. New Internationally acclaimed measurement
28 lux x S/P 0.63 =
17
6 lux x S/P 3.5
= 21
This is what your eyes sees and then it is correct.
Your eyes are not wrong, but measure with the
wrong and outdated standards.
New measurements are using S/P ratio to express the real light intensity!
63. Ellipz to meet the Customer’s Need
● Complete Independent, award winning & technologically
unique and IP Portfolio.
● State-of-the-art innovative product with better visibility using
up to 90% less energy.
● Recipient of many international awards and endorsements.
● Revolutionary in energy and cost saving makes ELLIPZ truly
unique.
● Created after extensive study on how the eye and the light
works to become the global market game changer.
● High S/P ratio for greater visibility.
● High CRI of up to more than 94 to bring out the vibrancies in
colour.
● Extended Long life and product warranty.
64. Ellipz to meet the Customer’s Need
● Superior degradation control.
● Reduces health hazards significantly compared to UV and
Blue Lights.
● No emission and better vision using less light.
● Excellent ROI (Return on Investment) in most cases below
2 (two) years for our customers to enjoy a longer duration of
savings.
● Uniform lighting.
● Environment friendly.
