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Ellipz Lighting 
Technology Presentation
A joint effort to improve life! 
 World’s most efficient LED lighting applications ( Indoor & Outdoor ) 
 Originally founded in 2005 by 2 grandsons of Philips family 
 Warner Philips & Frans Otten 
 Started market entry in late 2006 with Indoor and 
Outdoor 
 Sold over 5 million units to date 
 More LED streetlights in NL than Philips 
 Global Company ( Netherlands, US, China, Hong Kong, Singapore ) 
 Local for local business believe 
 Strong IP portfolio, award winning & unique technologies
Awards, Partners and Endorsers 
Clinton Climate 
Initiative: 
Preferred 
supplier 
WEF: 
Technology Pioneer 
2009 Award 
World Bank: 
Lighting Africa 2009 
Award (Solar LED) 
Dutch Postcode Lottery: 
Mass roll out of Pharox 
Former President Bill 
Clinton, USA with the 
Pharox in 2007 
U2 singer Bono and TNT CEO Peter 
Bakker with the Pharox in 2009 
Former Prime Minister Tony Blair, 
UK with the Pharox in 2009 
Fast Company 2010: 
Top 10 “most innovative 
consumer goods companies” 
London Exchange 2010: 
2010 Most valuable clean-tech 
company” 
FIFA South Africa 2010 
DEA and UNEP official 
Offset CO2 emission holder 
Sir Richard Branson 
promoting the Pharox on 
TV
How it started? 
• Focus on better vision 
• Understand how the eye works 
• Understand how light works
What is light? 
 Light is measured and expressed in lumen (light intensity) and lux (light 
per square meter 
 Quality of light is measured and expressed in Color Rendering Index (CRI)
The current standard – lighting defined 1931 
The eye sensitivity curve V(λ) is based on measurement at photopic light 
level measured with a 2° view angle (foveal). CIE standard 1931. 
The cones in the eye can see light from blue to deep red with 
the highest sensitivity in the green/yellow area. 1Watt energy 
converted 100% efficient into light results in 683 lumen.
Eye dynamics 
• The human eye perceives light 
different under varying intensities or 
color 
• A lux meter does not show that 
• Vision and sight is not the same 
under 
composed colors 
• Leds allow spectral combinations for 
optimal vision 
• Science is questioning the lumen 
standard 
Source: http://adsabs.harvard.edu/abs/2009OptEL...5..265J 
Sam Berman, D. Jewett, B.Benson, T.M.Law 
Lawrence Berkeley National Laboratory : 
“Our results measuring power and pupil size indicate that photopic luminous efficacy 
is an inadequate metric by which to judge the efficacy of indoor illumination”
Our eyes behave differently at night than during the day 
-- During the day (at Photopic 
light levels) our vision is the best 
at 555 nanometres 
-- in the night (at scotopic light 
levels) our visibility is best at 505 
nanometres
The Anatomy 
• All eyes work the same 
around the world 
• Cones are for color and 
day light = 5,000,000 
• Rods are for motion and 
night vision = 120,000,000 
The retina 
Rods 
Cones
Light intensity shifts from fotopic to scotopic (very low) 
click on start
Functioning of the eye is different for Outdoor vs Indoor
Day-light is a sum/ mix of colors
Light is all about understanding the eye 
Light is reflected 
onto the retina, 
signals are being 
send to the brain 
via the optic nerve 
using Cones and 
Rods.
The eye needs colors, but the right colors: Ellipz uses 
RED+GREEN to create white light 
The retina 
In the center part of the retina the 
‘sensors’ are the Cones and in the 
peripherie one uses the Rods. Cones 
are 96% RED+GREEN.
Creating WHITE LIGHT with LEDs : 2 conventional methods 
RGB cones in eye retina RGB pixels in TV screens
2nd generation LED light: 
Ellipz makes the right light for the eye : Red & Green=White 
LED Packages: LED Packages: 
“Light-Source”: 
different packages 
mounted on a PCB 
Ellipz Core 
Technology is 
patented and 
protected.
Spectra of LED lamps - INDOOR 
1st generation LED 2nd generation Ellipz LED 
Lumiled, Nichia, Osram white LED 5000K T8, 5400K, 102 lm/W, CRI 95, S/P 2.2 
Eye-sensitivity curve for the cones = photopic light/day-light. and the 
measurement ‘line’ for CRI. 
Other industry players (white leds) have a peak at 450Nm due to usage of 3p 
and 4p phosphors and therefore have lower CRI and poorer light experience 
(cold light). 
Ellipz unique combination of Red and Green LEDs provides a different 
spectrum leading to higher CRI ratios and higher efficacy (lm/w).
Light-Source control : LED lamp clarification – what is it? 
Light-Source is the 
engine of a LED-lamp 
Driver 
Light-Source 
module 
LED Packages 
Many applications
SMD 
(surface mounted device) 
Standard epoxy 
encapsulated blue led chips 
with yellow phosphor 
T8 60cm 
CCT 5084K 
S/P 2 
CRI 92 
Lm 
Lm/W 111 
Lm 1194 
W 10.8 
A new TECHNOLOGY on light
LIGHT & LIFE 
Life exists because there is light. 
However, our Sun gave us full spectrum of light, which not all are 
harmless. Especially the high energy spectrum such as Gamma and X-Ray 
are very hazardous. We also know that UV is not good of us if 
exposed to it for a long period of time, and to a certain extend Blue 
Light as well. Hazard 
High Energy Light!
BLUE LIGHT & HUMAN VISION 
As such, giving only blue 
light to our eyes will not give 
us sharp and detailed 
vision. 
An artistic project in 
Amsterdam is stopped as it 
is potentially creating 
dangerous traffic situations 
because of the very blur 
vision. 
In addition the energy level 
of blue light is affecting the 
retina and various studies 
has shown indications that 
blue light may cause 
damage to the eye. 
Cannot see much if only blue light !
Standard LEDs contain much blue light 
This is the typical spectrum of a 
standard LED. The blue component 
contains high energy. 
450nm 
555nm 
Bandgap 4 
EV Bandgap 2 
Blue 
chip 
EV 
LED industry: 
PHOSPHOR 
METHOD
AMD & BLUE LIGHT 
AMD accounts for 50% of all blind registrations in the developed world. 
And Blue Light is a main contributor to the problem! 
Age-related Macular Degeneration (AMD) is a major health problem in the developed world 
accounting for approximately half of all blind registrations. 
In recent years there has been a growing awareness of the effects blue light entering the eye 
has on the production of Radical Oxygen Species(ROS) in photoreceptor cells and in the 
adjacent Retinal Pigment Epithelium (RPE) cells. As well, there is an increased understanding of 
the cumulative effects that blue light absorption in the outer retina has on increasing the level of 
oxidative stress and resulting chronic inflamation of the outer retina associated with the 
development of AMD. This has led a number of researchers to recommend that people reduce 
their lifetime exposure to blue light, whether from sunlight or artificial sources. This article discuss 
the growing understanding of the mechanisms by which blue light exposure may contribute to 
the development of AMD. The discussion on the influence of blue light on the pathogenesis of 
AMD that follows below was written a few years ago. This discussion is still valid. The points made 
are supported by more recent publications. 
Source: 
http://www.sunnexbiotech.com/therapist/blue%20light%20and%20amd.html
Hazards of blue light 
Interesting from Harvard University: 
http://www.health.harvard.edu/newsletters/Harvard_Health_Letter/2012/May/blue 
-light-has-a-dark-side 
LEDsmagazine referring to the report of the French Health and Safety Board 
“ANSES”: 
http://ledsmagazine.com/news/7/11/13 
Best selling product now are blue light blocking glassesin Japan which is 
demonstrated on Youtube 
http://www.youtube.com/watch?v=RYQpm2QZcAE 
Microsoft why they are equipping their workers with these glasses 
http://ajw.asahi.com/article/economy/business/AJ201207050034
In Short 
Over exposure to UV and Blue Lights is harmful. 
1) UV light is high energy light and promote aging of all material on over exposure. 
2) Blue light does not provide sharp vision. 
3) The older we get, the less we can see with Blue Light. Worse though is that it 
means children are less protected when exposed to high amount of blue light 
4) Blue Light potentially causes AMD (Age related Macular Degeneration).
Ellipz was the first to use Red and Green (RBP) 
White leds are based on blue chips with 3 or 4 
phosphors mixed (Phosphor conversion, 
Nakamura concept. Ellipz started Led lighting 
based on bare chips (no phosphors), 
In 2005 Ellipz presented the first light source 
based on green phosphor with red chips. 
2005
Industry recognized the power of red and green only recently
Special Power Distribution - INDOOR 
Standard industrial LED’s CRI ~ 75 
Observe the different spectral power 
distribution for warm white lamps and 
having <50 lm/W 
Ellipz spectrum CRI > 94 
Lm/w > 50, for our TL-LEDs 
It is even >100lm/w
Office, Wuhan, China 
18w Blue LED DL Ellipz DL2 10w 
Replacing 36w fluorescent (2x18w PL) (124kWh* / year) with 10w Ellipz DL2 (31kWh/year). 
Original lux at desk level = 150 lux, new Lux with Ellipz DL2 = 180 lux 
Energy saving annually** : 93 kWh / 14 US$ 
Payback time (exclusive replacement and maintenance) : 27 months 
*) incl ballast losses, **) 12 hrs / day / 5 days / week , ***) kWh at 0.15 US$
Office Huaguang, Wuxi, China 
Replacing 36w T8 fluorescent (124kWh* / year) with 18w Ellipz T8 (56kWh/year). 
Original lux at desk level = 200 lux, new Lux with Ellipz T8 LED = 400 lux 
Energy saving annually** : 68 kWh / 10.2 US$ 
Payback time (exclusive replacement and maintenance) : 30 months 
*) incl ballast losses, **) 12 hrs / day / 5 days / week , ***) kWh at 0.15 US$
Cotton Mill Factory, Wuxi, China 
Before After 
Replacing 36w T8 (349kWh* / year) with 18w Ellipz TL2F (157kWh/year). 
Replaced original lux = 120 lux, new Lux with Ellipz TL2F = 210 lux 
Energy saving annually** : 192 kWh / 28.8 US$ 
Payback time (exclusive replacement and maintenance) : 16 months 
*) incl ballast losses, **) 24 hrs / day / 7 days / week , ***) kWh at 0.15 US$
Naza Motors, KL, Malaysia 
Before (18 pcs of 44W (Total) 
Flourescent per bay 
After (9 pcs of Ellipz 18W TL- 
1200 LED tube per bay ) 
Better vision using less light 
75% savings
Carpark DOE, Bangkok 
Standard 36w Fluorescent T8 Ellipz T8 LED – 18w 
Replacing 36w T8 fluorescent (349kWh* / year) with 18w Ellipz T8 (674kWh/year). 
Original lux in driveway = 14 lux, new Lux with Ellipz T8 LED = 26 lux 
Energy saving annually** : 325 kWh / 55 US$ 
Payback time (exclusive replacement and maintenance) : 9 months 
*) incl ballast losses, **) 24 hrs / day / 7 days / week , ***) kWh at 0.17 US$
Water purification plant, Wuxi, China 
Replacing 400w HPS (3,494kWh* / year) with 120w Ellipz HB1 (1,198kWh/year). 
Replaced original lux = 38 lux, new Lux with Ellipz HB1 = >50 lux 
Energy saving annually** : 2,296 kWh / 344.4 US$ 
Payback time (exclusive replacement and maintenance) : 17 mths 
*) incl ballast losses, **) 24 hrs / day / 5 days / week , ***) kWh at 0.15 US$
So best light (lm/w & CRI), but how about lifetime? 
VISIBLE LIGHT 
Heat Kills 
(a) proximate (b) proximate conformal (c) remote
Sustainability is in Ellipz’ DNA 
The sustainability of a lamp is 
not determined by the 
energy consumption only. 
Good LED products offer 80 
to 90% energy reduction. 
However, the CO2 footprint 
and lifetime are equally or 
even more important ! 
Light product weight, low 
energy in production and 
high quality to meet world 
class and savings. 
Quality is key! LCA 
Life Cycle Analyses show 
the real sustainability of a 
product. 
Ellipz proofed 80.000 hours 
real lifetime and 92% 
recyclability 
Technology
Patent on heat management
So best light (lm/w & CRI), but how about lifetime? 
“Industry” “Glass” 
Alu + PC = less cooling 
PC = less light transmitting 
PC = aging effect 
PC = non-sustainable 
Glass = better cooling 
Glass = best light transmitting 
Glass = NO aging effect 
Glass = more-sustainable
Independend Quality and lifetime test 
www.olino.org
Advantage of colored LEDs 
LONGER LIFETIME 
Typical behaviour of LED material under equal 
conditions Lumen depreciation 
5mm epoxy LEDs at 20 mA 
Ellipz uses 
predominantly 
R & G 
Greatest 
reliability (lumen 
maintenance) 
over long time 
>> 
>> 
>> 
No IP issues 
Matches eye 
photoreceptors: mostly 
red & green cones 
(98% in total) for color 
vision 
Ellipz LED Technology Insight
Ellipz TL LED Tube – industry leading product 
Basic spec: 
TL2 600/1200/1500 
9/18/22.5W 
CCT 3500K, 1900 lm 
CCT 4000K, 2000 lm 
CCT 5000K, 2100 lm 
CCT 6500K, 2200 lm 
50,000hrs 
230V 
CRI>90 
CRI>90 
CRI>90 
CRI>90 
B15 / L85 
@50,000hrs
Ellipz leads in all requested performance standards! 
Highest Light-output - 
Lumen output (Lm) 
Lumen / Watt (Lm/W) 
Highest CRI – 
Color Rendering Index 
Longest Lifetime – 
Break value 
or failure rate (B @ ??hrs) 
Lumen Maintenance (L @ ??hrs)
From 
Indoor 
to 
Outdoor light
Traditional methods of producing light 
The conventional way of producing light is by burning 
From candle light to light bulb to HID. 
Candle Light 
Burning Wax 
Incandescent/CFL 
Burning Metal/Gas 
HID/HPS 
Burning Gas 
•Burning process is not efficient 
•Consumes high amount of energy to produce light 
•Efficiency ~1%
Better Sight With Less Light! 
• Best day sight at yellow-green (cones - 555 nm), night vision at blue-green (rods - 
505 nm) 
• With LEDs, light composition can be chosen more accurate than with 
conventional light sources, for instance: green at 509 nm (with 2 nm deviation) 
• Light with a green component gives best sight in street lighting at minimum 
illumination levels: our visual perception mainly relies on our sensitive rods 
Standard 
street lamp 
Photopic / Daylight Vision Scotopic / Night Vision
Light intensity shifts from fotopic to scotopic (very low) 
click on start
Match the light spectrum with the eye – Ellipz Lighting 
• Light spectrum of Ellipz LED light follows the eye cuve which is shifting left from daylight vision 
to night light vision. 
• Standard Sodium lamps are peaking at 555nm which is good for the lux meter but gives poor 
visibility. 
• Other Cool-White LED lamps (4000K and above) recreat photopic light with a peak at 555nm 
(good for lux meter), but again give poor light due to a peak in the blue area due to the 
usage of 3p and 4p phospors.
Color sensation through RED is intenisty and spectrum depending 
Low light levels no color vision Ellipz SPD shows colors at 1 lux
Some Results - Tunnel lighting 
*) picture from former group company Lemnis Lighting BV
Genting Highlands - Malaysia 
Ellipz 56w WhiteMoonlight HPS 250w
Philippines Manila – Roxas boulevard 
Ellipz 120w HPS 400w 
A simple comparison…… pole height 10mtrs, distance 25 mtrs 
For 200mtrs of road this means the following energy consumption and savings: 
HPS: 8 poles x 400w x 12hrs x 365 days = 14.016kWh 
Ellipz: 8 x 120w x 12 x 365 = 4.204 kWh => 70% savings
Secondary roads in Holland – safety & reaction speed 
Ellipz 36 W lamps 150 W sodium lamps 
*) pictures from former group company Lemnis Lighting BV
Morocco – Sale – safety 150w HPS 
Ellipz 56w WhiteMoonlight HPS 150w 
*) pictures from former group company Lemnis Lighting BV
Amsterdam Airport - Front 24W Ellipz Moonlight – 
background 88W HPS 
*) picture from former group company Lemnis Lighting BV
24W Ellipz Moonlight Dutch national airport 
*) picture from former group company Lemnis Lighting BV
Ellipz - Led and camera vision Schiphol Airport Amsterdam 
 Surveillance cameras respond very good on Ellipz Led 
High Pressure Sodium Ellipz Moonlight 
*) pictures from former group company Lemnis Lighting BV
Ellipz - Led and camera vision Schiphol Airport Amsterdam 
 Surveillance cameras respond very good on Ellipz Led 
*) pictures from former group company Lemnis Lighting BV
Ellipz - Led and camera vision Schiphol Airport Amsterdam 
 Very good camera recognition of men and objects 
 Pictures taken from actual monitors 
HPS 70 Watt Ellipz Moonlight 24 Watt 
*) pictures from former group company Lemnis Lighting BV
Ellipz Mesopic LED-light is adapting to the eye 
•Human eye is more 
sensitive to green towards 
blue at night (Purkinje shift); 
• Using yellow or white light 
requires higher wattages 
to provide good vision; 
• For OUTDOOR: Ellipz 
produces a green/blue 
light to highten visibility at 
night at low energy levels;
Something fundamentally wrong ! 
66 
Light directives and standards are based on Photopic 
lumen 
This is a serious problem because our eyes behave totally 
different at night than during daytime. 
To benefit of the high sensitivity of the rods, light should 
have the right spectral composition at different intensities. 
The goal is more sight with less light. 
Studies show that the ratio between Scotopic (night) en 
Photopic (day) vision, the so called S/P ratio, is a base 
which can be used to multiply the lumen with to express 
the real light perception. 
COMPETITORs White leds are based on blue chips with 3P 
or 4P phosphors to convert the blue light into white light 
with a peak at 555 nm. In outdoor and most interior 
lighting the maximal eye sensitivity is shifted towards 505 
nm. Industrial leds produce the lowest output at that 
wavelength. 
Industry 
spectrum 
provides lowest 
light levels at 
505 where the 
eye is most 
sensitive at 
night
Some Results - Tunnel lighting 
28 lux 6 lux 
Which side is lighter? 
This is what the lux-meter reads/measures, but your eyes see 
different due to night-light and day-light vision. 
*) picture from former group company Lemnis Lighting BV
New Internationally acclaimed measurement – S/P-ratio 
28 lux x S/P 0.63 = 
17 
6 lux x S/P 3.5 
= 21 
This is what your eyes sees and then it is correct. 
Your eyes are not wrong, but measure with the 
wrong and outdated standards. 
New measurements are using S/P ratio to express the real light intensity! 
*) picture from former group company Lemnis Lighting BV
Genting Highlands - Malaysia 
Ellipz 56w WhiteMoonlight HPS 250w 
7 lux 20 lux
Genting Highlands – Malaysia using S/P-ratio 
Ellipz 56w WhiteMoonlight HPS 250w 
7 lux x 3.2 = 22.4 20 lux x 0.63 = 12.6
Philippines Manila – Roxas boulevard 
Ellipz 120w HPS 400w 
8 lux 18 lux 
A simple comparison…… pole height 10mtrs, distance 25 mtrs 
For 200mtrs of road this means the following energy consumption and savings: 
HPS: 8 poles x 400w x 12hrs x 365 days = 14.016kWh 
Ellipz: 8 x 120w x 12 x 365 = 4.204 kWh => 70% savings
Philippines Manila – Roxas boulevard using S/P-ratio 
Ellipz 120w HPS 400w 
8 lux x 3.2 = 25.6 18 lux x 0.63 = 11.3 
A simple comparison…… pole height 10mtrs, distance 25 mtrs 
For 200mtrs of road this means the following energy consumption and savings: 
HPS: 8 poles x 400w x 12hrs x 365 days = 14.016kWh 
Ellipz: 8 x 120w x 12 x 365 = 4.204 kWh => 70% savings
Global Standards in movement (1/2) 
Industry focus is on More… More…. More Lm/W Lm/$ 
Eyes are asking for Better… Better… Better 
See better with less energy (=energy saving) 
How do we get better light? 
By making the right spectral composition: high S/P ratio, best vision, lowest 
energy consumption 
What is happening to the standards? 
IES TM 24-13: adjusting illumination measurement using S/P-ratio 
CIE: working on the Mesopic Task-Force 
Lites-Asia: twice annual forums discussing S/P-ratio for Asian implementation 
SEMIcon SEA: making steps to advice and consult governments 
The movement is there to accept the S/P-ratio as a valid 
criteria for lighting design and master planning.
Global Standards in movement (2/2) 
Industry and Countries are slowly accepting and adapting. 
Panasonic Mesopic Light for 
Enhanced Security 
*) copy of Panasonic brochure 
Philippines has embraced S/P ratio in 
their program for National Road Lighting
2 versions to answer to diverse global standards 
Ellipz Mesopic light with S/P ratio of 2.7 (4000CCT) - 3.4 (6000CCT) is ideal 
at night, but may raise question on absolute requirement of Photopic 
Lumen. 
That is why Ellipz has developed a new Streetlighting product that meets 
the criteria of 90lm/w, but with an S/P ratio of 2.0. 
type Ellipz SL1 and SL2 Ellipz SL3 
Power (w) 25w/40w/60w/80w/120 
w 
60w/75w/120w/150w 
Photopic 
Lumen 
Typcial 36 - 40lm/w Typical 90 lm/w 
Scotopic 
Lumen 
Typical 108 – 120lm/w Typical 180 lm/w 
Chip 
composition 
Red+Green+Cyan+Blue 
(NO phosphors) 
Red+Green+Nitrates 
Lifetime LM 90 @ 50,000hrs LM 90 @ 50,000hrs
Something else is also wrong ..... color recognition 
Ellipz Eco White CRI 24 High pressure sodium CRI 25
Color recognition using Mesopic Light indoor 
10,000Watts <1,000Watts 
CRI 25 
CRI 24 
*) pictures from former group company Lemnis Lighting BV
Ellipz Moonlight with calculated CRI 24 
*) pictures from former group company Lemnis Lighting BV
The tone control of light and CRI impact –Ellipz OUTDOOR Lighting 
Cones composition to see colors: 
60% Red, 36% Green, 4% Blue 
Ellipz spectral power distribution streetlight 
peaking at 505Nm where the eye is most 
sensitive 
at night, low at 555Nm (daylight) and then 
green and red to provide color recognition. 
CRI 24
The eye needs colors, but the right colors at different light intensities: 
Ellipz uses RED+GREEN+CYAN to create white (MOON) light 
The retina 
In the center part of the retina the 
‘sensors’ are the Cones and in the 
peripherie one uses the Rods. Cones 
are 96% RED+GREEN.
Ellipz key differences in light-sources 
Ellipz LED OUTDOOR Other LED 
Higher Power/Less Vision, 
Shorter life, 
Less vision 
Most efficient LIGHT, 
LM maintenance, Distribution, 
Vision (depth, contrast) 
Red chip 
Green 
chip 
Cyan chip 
HPS (sodium) 
High power, Low vision, 
Maintenance, 
Color, Safety 
Blue chip + 
phosphor
Hazards of blue light – out of the visual sphere => light dust 
Blue cones in the eye are not in the central focus of the eye. Therefore 
blue light is not giving a sharp and detailed vision. An artistic project in 
Amsterdam had to be stopped creating dangerous situations. In addition 
the energy level of blue light is affecting the retina and may cause 
damage to the eye.
SENSITIVITY TO BLUE LIGHT & AGE 
Human develop 
natural protection 
against excess blue 
light! 
The older you get, the 
more blue are filtered! 
Elderly people see less, 
specially of the blue 
light. Glare is therefore 
more applicable to 
elderly people and 
hence impacting road 
lighting.
Malaysia – Ayer Keroh exit road to Malacca 
Location and view points 
Both ends of the pilot track are illuminated by 15 mtr high mast with 8 kW Sodium lamps. 
The side of the road is illuminated by strong spotlights from the Zoo. 
There is no dark zone were high power lights are invisible to support best mesopic vision
Replacement impact 
85 
12mtr 
400w HPS (6kg) 
40-50mtr 40-50mtr 
12mtr 
180w LED (12-16kg) 
40-50mtr 40-50mtr 
Bad distribution
Solution = add more poles 
86 
12mtr 
180w LED (12-16kg) 
25 mtr 40-50mtr 
Risk of weight, failure and cost of pole = 3 x cost of lamp
Ellipz Solution 
87 
12mtr 
120w LED (6kg) 
40-50mtr 40-50mtr 
Best vision, maximum savings, lowest cost
Nice look through 
A bright vision on 
light and the future
Good distribution 
due to unique reflector technology
Ellipz LED Technology Insight - lifetime 
Advantage of colored LEDs 
LONGER LIFETIME 
Typical behaviour of LED material under equal 
conditions Lumen depreciation 
5mm epoxy LEDs at 20 mA 
Ellipz uses 
predominantly 
R & G 
Greatest 
reliability (lumen 
maintenance) 
over long time 
>> 
>> 
>> 
No IP issues 
Matches eye 
photoreceptors: mostly 
red & green cones 
(98% in total) for color 
vision
Ellipz Typical Replacement Table 
Traditional 
SON/HPS 
Conventional 
LED 
Ellipz Lighting 
Mesopic LED 
Ellipz Lighting 
Photopic LED 
70w 40w 25w n.a. 
150w 80-100w 40w 60w 
250w 100-120w 60w 75w 
400w 160-180w 120w 150w 
Pole distance 
4-5 x pole height 
Pole distance 
2-3 pole height 
Pole distance 
4-5 x pole height 
Pole distance 
4-5 x pole height
Ellipz Lighting – Following the HUMAN EYE 
In view of providing the most optimal light for the human eye, Ellipz Lighting has 
developed a 2nd generation of LED ighting technology (SL1, SL2). This is called 
Mesopic Light, which is combination of Scotopic (=Moon) and Photopic (=Sun) 
light. 
The so-called S/P ratio plays an important factor. 
For strict roadlighting guidelines, Ellipz Lighting has also developed a hybrid 
version/photopic (SL3) with a lower S/P ratio, but still 25% better than average 
competition.
Ellipz Flood Lights 
93
94 
Ellipz Flood Lights 
1
Ellipz Street Lights – Design versions (all IP66) 
Ellipz 
SL1 
24-120w 
Ellipz 
SL2 
40-150w
Ellipz Street Light – detailed specification overview (Mesopic) 
SL1 / SL2 Ellipz Streetlight 40w Ellipz Streetlight 60w Ellipz Streetlight 80w Ellipz Streetlight 120w 
Specifications Lemnis Streetlight 40W Lemnis Streetlight 60W Lemnis Streetlight 80W Lemnis Streetlight 120W 
LED power in wattage (Lamp rated power) 40 60 80 120 
Total system power in wattage* 45 66 88 132 
Lumen output system 1,200 1,600 2,100 5,000 
Nominal Lumen output (photopic) 1,700 2,000 3,000 4,100 
S/P ratio 3.4 3.4 3.4 3.4 
Nominal Perceived Lumen output (Mesopic)** 4,800 6,300 8,400 12,500 
Efficacy lm/W (Photopic) 37.8 30.3 34.1 31.1 
Efficacy lm/W (Mesopic) 106.7 95.5 95.5 94.7 
Weight Kg 5.2 5.2 7.2 7.2 
Dimensions (L x H x W) mm 539 x 260 x 145 539 x 260 x 145 734 x 260 x 145 734 x 260 x 145 
Burning Hours life time 
Lumen output minimum at 90% 
System voltage 
Voltage fluctuation tolerance 
Power factor 
Dimmable 
Operating ambient temperatures 
Ventilation / cooling mechanism 
Color temperature in CCT 
Vertical light distribution 
Lateral light distribution 
IP Rating 
IK Rating 
Direct or Indirect lighting 
Usage of indirect lighting technology 
>70% lumen output at 80,000hrs 
L90 50,000 
100/240v 50/60Hz 
90 -305V 
0.95 
OPTIONAL 1-10VDC 
-40C⁰ - +70C⁰ 
Channelled convection and/or Alu 47 gr/W 
6000K and 4000K 
yes, 4.5h-6h 
Type I, width=1.5h 
IP 66 
IK 08 
Indirect, usage of patented reflectors 
Satinized mirror reflector for max lifetime 
Cover type to protect LEDs 
Yes, tempered glass 
Housing 
die-casted aluminimum 
Color All colors possible, standard RAL 7035
Ellipz SL1 Street Lights LOW power range (Mesopic) 
*Mesopic is combination of scotopic and 
photopic light. S/P raio of 2.5 means 2.5 
more scotopic light than photopic. Impact 
on actual measured Lm. 
SL1 Series SL1 40W SL1 25W 
CCT 4000K / 6000K 4000K / 6000K 
Input Voltage (V) 100/230/277 100/230/277 
System Power (W) 45W typical 29W typical 
PF 0.95 0.95 
Photopic Lumen (lm) *1700 *1150 
Efficacy (lm/W) *38 *39 
SP Ratio 2.5 / 3.4 2.5 / 3.4 
Lifetime L85B15 / L70B50 50,000 / 80,000 hrs 50,000 / 80,000 hrs 
LS Ellipz LS-15W Ellipz LS-8W 
Size (mm) 539 x 260 x 145 mm 539 x 260 x 145 mm 
IP IP66 IP66 
Certification TUV+CB, LM79 TUV+CB, LM79
Ellipz SL3 Street Lights (Spectral Enhanced versions) 
Photopic versions 
S/P ratio 2.0 
SL3 Series SL3 60w - 75W SL3 120 - 150W 
CCT 4000K / 6000K 4000K / 6000K 
Input Voltage (V) 100/230/277 100/230/277 
System Power (W) 75W typical 150W typical 
PF 0.95 0.95 
Photopic Lumen (lm) 6,375 (75w) 12,780 (150w) 
Efficacy (lm/W) 85 85 
SP Ratio 2.0 / 2.2 *2.0 / 2.2 
CRI >90 >90 
Lifetime L85B15 / L70B50 50,000 / 80,000 hrs 50,000 / 80,000 hrs 
LS Ellipz S5-15W Ellipz S5-15W 
Size (mm) 539 x 260 x 145 mm 539 x 260 x 145 mm 
IP IP66 IP66 
Certification TUV+CB, LM79, LM80 TUV+CB, LM79, LM80
Ellipz key USPs - OUTDOOR 
USP Ellipz Other standard LED 
Power (w) Most efficient due to S/P ratio 
2.5-3.2 efficiency (120w) 
Higher Power due to lower S/P 
ratio (180w, 30% less efficient) 
Vision Better, transparent, due higher 
scotopic light spectrum 
Blue LEDs, blur vision 
Distribution Higher due to reflector Direct light, intense, need more 
poles 
Glare Lowest in the industry 
(G-06) 
High, specially in rain & fog 
Lifetime Long as NO phosphors 
(LM 90 @ 50,000hrs) 
Questionable due to Blue LEDs 
with phosphors
Ellipz Outdoor vs competition 
Where does Ellipz excels vs market: 
1. Optics/Reflector vs directional light 
• better distribution 
• lowest glare factor 
2. No usage of phosphors 
• longer lifetime 
• less degradation 
3. Absolute weight of product (>50% less than Philips) 
• lower cost 
• lower demand on pole 
• easy retrofit, safer for risk of falling down! 
4. Better heat management 
• lower degradation : 90% at 50,000hrs 
Ellipz 120w 
5. Overall more efficient through unique spectral distribution of mixing 
red/green LEDs leading to S/P ratio providing best vision at night
ABOUT Ellipz Lighting 
Founded by the 2 great grandsons of late PHILIPS 
Founder. 
- Frans Otten (Chairman / Ellipz Lighting) 
- Warner Philips 
And inventor of Ellipz Lighting 
- John Rooijmans (CTO / Ellipz Lighting) 
Originated in Holland / Europe 
Headquartered in Singapore / Asia 
Accredited 
Ellipz Technology is 
accredited by world 
organizations and 
has received 
endorsement from eg 
Mr. Bill Clinton, Sir 
Tony Blair, Sir Richard 
Brenson, and many 
more. 
Ellipz Lighting 
Customers
We hope we have 
Opened Your Eyes! 
Thank you.
Ellipz Lighting Technology Overview

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Ellipz Lighting Technology Overview

  • 1.
  • 3. A joint effort to improve life!  World’s most efficient LED lighting applications ( Indoor & Outdoor )  Originally founded in 2005 by 2 grandsons of Philips family  Warner Philips & Frans Otten  Started market entry in late 2006 with Indoor and Outdoor  Sold over 5 million units to date  More LED streetlights in NL than Philips  Global Company ( Netherlands, US, China, Hong Kong, Singapore )  Local for local business believe  Strong IP portfolio, award winning & unique technologies
  • 4. Awards, Partners and Endorsers Clinton Climate Initiative: Preferred supplier WEF: Technology Pioneer 2009 Award World Bank: Lighting Africa 2009 Award (Solar LED) Dutch Postcode Lottery: Mass roll out of Pharox Former President Bill Clinton, USA with the Pharox in 2007 U2 singer Bono and TNT CEO Peter Bakker with the Pharox in 2009 Former Prime Minister Tony Blair, UK with the Pharox in 2009 Fast Company 2010: Top 10 “most innovative consumer goods companies” London Exchange 2010: 2010 Most valuable clean-tech company” FIFA South Africa 2010 DEA and UNEP official Offset CO2 emission holder Sir Richard Branson promoting the Pharox on TV
  • 5. How it started? • Focus on better vision • Understand how the eye works • Understand how light works
  • 6. What is light?  Light is measured and expressed in lumen (light intensity) and lux (light per square meter  Quality of light is measured and expressed in Color Rendering Index (CRI)
  • 7. The current standard – lighting defined 1931 The eye sensitivity curve V(λ) is based on measurement at photopic light level measured with a 2° view angle (foveal). CIE standard 1931. The cones in the eye can see light from blue to deep red with the highest sensitivity in the green/yellow area. 1Watt energy converted 100% efficient into light results in 683 lumen.
  • 8. Eye dynamics • The human eye perceives light different under varying intensities or color • A lux meter does not show that • Vision and sight is not the same under composed colors • Leds allow spectral combinations for optimal vision • Science is questioning the lumen standard Source: http://adsabs.harvard.edu/abs/2009OptEL...5..265J Sam Berman, D. Jewett, B.Benson, T.M.Law Lawrence Berkeley National Laboratory : “Our results measuring power and pupil size indicate that photopic luminous efficacy is an inadequate metric by which to judge the efficacy of indoor illumination”
  • 9. Our eyes behave differently at night than during the day -- During the day (at Photopic light levels) our vision is the best at 555 nanometres -- in the night (at scotopic light levels) our visibility is best at 505 nanometres
  • 10. The Anatomy • All eyes work the same around the world • Cones are for color and day light = 5,000,000 • Rods are for motion and night vision = 120,000,000 The retina Rods Cones
  • 11. Light intensity shifts from fotopic to scotopic (very low) click on start
  • 12. Functioning of the eye is different for Outdoor vs Indoor
  • 13.
  • 14. Day-light is a sum/ mix of colors
  • 15.
  • 16. Light is all about understanding the eye Light is reflected onto the retina, signals are being send to the brain via the optic nerve using Cones and Rods.
  • 17. The eye needs colors, but the right colors: Ellipz uses RED+GREEN to create white light The retina In the center part of the retina the ‘sensors’ are the Cones and in the peripherie one uses the Rods. Cones are 96% RED+GREEN.
  • 18. Creating WHITE LIGHT with LEDs : 2 conventional methods RGB cones in eye retina RGB pixels in TV screens
  • 19. 2nd generation LED light: Ellipz makes the right light for the eye : Red & Green=White LED Packages: LED Packages: “Light-Source”: different packages mounted on a PCB Ellipz Core Technology is patented and protected.
  • 20. Spectra of LED lamps - INDOOR 1st generation LED 2nd generation Ellipz LED Lumiled, Nichia, Osram white LED 5000K T8, 5400K, 102 lm/W, CRI 95, S/P 2.2 Eye-sensitivity curve for the cones = photopic light/day-light. and the measurement ‘line’ for CRI. Other industry players (white leds) have a peak at 450Nm due to usage of 3p and 4p phosphors and therefore have lower CRI and poorer light experience (cold light). Ellipz unique combination of Red and Green LEDs provides a different spectrum leading to higher CRI ratios and higher efficacy (lm/w).
  • 21. Light-Source control : LED lamp clarification – what is it? Light-Source is the engine of a LED-lamp Driver Light-Source module LED Packages Many applications
  • 22. SMD (surface mounted device) Standard epoxy encapsulated blue led chips with yellow phosphor T8 60cm CCT 5084K S/P 2 CRI 92 Lm Lm/W 111 Lm 1194 W 10.8 A new TECHNOLOGY on light
  • 23. LIGHT & LIFE Life exists because there is light. However, our Sun gave us full spectrum of light, which not all are harmless. Especially the high energy spectrum such as Gamma and X-Ray are very hazardous. We also know that UV is not good of us if exposed to it for a long period of time, and to a certain extend Blue Light as well. Hazard High Energy Light!
  • 24. BLUE LIGHT & HUMAN VISION As such, giving only blue light to our eyes will not give us sharp and detailed vision. An artistic project in Amsterdam is stopped as it is potentially creating dangerous traffic situations because of the very blur vision. In addition the energy level of blue light is affecting the retina and various studies has shown indications that blue light may cause damage to the eye. Cannot see much if only blue light !
  • 25. Standard LEDs contain much blue light This is the typical spectrum of a standard LED. The blue component contains high energy. 450nm 555nm Bandgap 4 EV Bandgap 2 Blue chip EV LED industry: PHOSPHOR METHOD
  • 26. AMD & BLUE LIGHT AMD accounts for 50% of all blind registrations in the developed world. And Blue Light is a main contributor to the problem! Age-related Macular Degeneration (AMD) is a major health problem in the developed world accounting for approximately half of all blind registrations. In recent years there has been a growing awareness of the effects blue light entering the eye has on the production of Radical Oxygen Species(ROS) in photoreceptor cells and in the adjacent Retinal Pigment Epithelium (RPE) cells. As well, there is an increased understanding of the cumulative effects that blue light absorption in the outer retina has on increasing the level of oxidative stress and resulting chronic inflamation of the outer retina associated with the development of AMD. This has led a number of researchers to recommend that people reduce their lifetime exposure to blue light, whether from sunlight or artificial sources. This article discuss the growing understanding of the mechanisms by which blue light exposure may contribute to the development of AMD. The discussion on the influence of blue light on the pathogenesis of AMD that follows below was written a few years ago. This discussion is still valid. The points made are supported by more recent publications. Source: http://www.sunnexbiotech.com/therapist/blue%20light%20and%20amd.html
  • 27. Hazards of blue light Interesting from Harvard University: http://www.health.harvard.edu/newsletters/Harvard_Health_Letter/2012/May/blue -light-has-a-dark-side LEDsmagazine referring to the report of the French Health and Safety Board “ANSES”: http://ledsmagazine.com/news/7/11/13 Best selling product now are blue light blocking glassesin Japan which is demonstrated on Youtube http://www.youtube.com/watch?v=RYQpm2QZcAE Microsoft why they are equipping their workers with these glasses http://ajw.asahi.com/article/economy/business/AJ201207050034
  • 28.
  • 29.
  • 30. In Short Over exposure to UV and Blue Lights is harmful. 1) UV light is high energy light and promote aging of all material on over exposure. 2) Blue light does not provide sharp vision. 3) The older we get, the less we can see with Blue Light. Worse though is that it means children are less protected when exposed to high amount of blue light 4) Blue Light potentially causes AMD (Age related Macular Degeneration).
  • 31. Ellipz was the first to use Red and Green (RBP) White leds are based on blue chips with 3 or 4 phosphors mixed (Phosphor conversion, Nakamura concept. Ellipz started Led lighting based on bare chips (no phosphors), In 2005 Ellipz presented the first light source based on green phosphor with red chips. 2005
  • 32. Industry recognized the power of red and green only recently
  • 33. Special Power Distribution - INDOOR Standard industrial LED’s CRI ~ 75 Observe the different spectral power distribution for warm white lamps and having <50 lm/W Ellipz spectrum CRI > 94 Lm/w > 50, for our TL-LEDs It is even >100lm/w
  • 34. Office, Wuhan, China 18w Blue LED DL Ellipz DL2 10w Replacing 36w fluorescent (2x18w PL) (124kWh* / year) with 10w Ellipz DL2 (31kWh/year). Original lux at desk level = 150 lux, new Lux with Ellipz DL2 = 180 lux Energy saving annually** : 93 kWh / 14 US$ Payback time (exclusive replacement and maintenance) : 27 months *) incl ballast losses, **) 12 hrs / day / 5 days / week , ***) kWh at 0.15 US$
  • 35.
  • 36. Office Huaguang, Wuxi, China Replacing 36w T8 fluorescent (124kWh* / year) with 18w Ellipz T8 (56kWh/year). Original lux at desk level = 200 lux, new Lux with Ellipz T8 LED = 400 lux Energy saving annually** : 68 kWh / 10.2 US$ Payback time (exclusive replacement and maintenance) : 30 months *) incl ballast losses, **) 12 hrs / day / 5 days / week , ***) kWh at 0.15 US$
  • 37. Cotton Mill Factory, Wuxi, China Before After Replacing 36w T8 (349kWh* / year) with 18w Ellipz TL2F (157kWh/year). Replaced original lux = 120 lux, new Lux with Ellipz TL2F = 210 lux Energy saving annually** : 192 kWh / 28.8 US$ Payback time (exclusive replacement and maintenance) : 16 months *) incl ballast losses, **) 24 hrs / day / 7 days / week , ***) kWh at 0.15 US$
  • 38. Naza Motors, KL, Malaysia Before (18 pcs of 44W (Total) Flourescent per bay After (9 pcs of Ellipz 18W TL- 1200 LED tube per bay ) Better vision using less light 75% savings
  • 39. Carpark DOE, Bangkok Standard 36w Fluorescent T8 Ellipz T8 LED – 18w Replacing 36w T8 fluorescent (349kWh* / year) with 18w Ellipz T8 (674kWh/year). Original lux in driveway = 14 lux, new Lux with Ellipz T8 LED = 26 lux Energy saving annually** : 325 kWh / 55 US$ Payback time (exclusive replacement and maintenance) : 9 months *) incl ballast losses, **) 24 hrs / day / 7 days / week , ***) kWh at 0.17 US$
  • 40. Water purification plant, Wuxi, China Replacing 400w HPS (3,494kWh* / year) with 120w Ellipz HB1 (1,198kWh/year). Replaced original lux = 38 lux, new Lux with Ellipz HB1 = >50 lux Energy saving annually** : 2,296 kWh / 344.4 US$ Payback time (exclusive replacement and maintenance) : 17 mths *) incl ballast losses, **) 24 hrs / day / 5 days / week , ***) kWh at 0.15 US$
  • 41. So best light (lm/w & CRI), but how about lifetime? VISIBLE LIGHT Heat Kills (a) proximate (b) proximate conformal (c) remote
  • 42. Sustainability is in Ellipz’ DNA The sustainability of a lamp is not determined by the energy consumption only. Good LED products offer 80 to 90% energy reduction. However, the CO2 footprint and lifetime are equally or even more important ! Light product weight, low energy in production and high quality to meet world class and savings. Quality is key! LCA Life Cycle Analyses show the real sustainability of a product. Ellipz proofed 80.000 hours real lifetime and 92% recyclability Technology
  • 43. Patent on heat management
  • 44. So best light (lm/w & CRI), but how about lifetime? “Industry” “Glass” Alu + PC = less cooling PC = less light transmitting PC = aging effect PC = non-sustainable Glass = better cooling Glass = best light transmitting Glass = NO aging effect Glass = more-sustainable
  • 45. Independend Quality and lifetime test www.olino.org
  • 46. Advantage of colored LEDs LONGER LIFETIME Typical behaviour of LED material under equal conditions Lumen depreciation 5mm epoxy LEDs at 20 mA Ellipz uses predominantly R & G Greatest reliability (lumen maintenance) over long time >> >> >> No IP issues Matches eye photoreceptors: mostly red & green cones (98% in total) for color vision Ellipz LED Technology Insight
  • 47. Ellipz TL LED Tube – industry leading product Basic spec: TL2 600/1200/1500 9/18/22.5W CCT 3500K, 1900 lm CCT 4000K, 2000 lm CCT 5000K, 2100 lm CCT 6500K, 2200 lm 50,000hrs 230V CRI>90 CRI>90 CRI>90 CRI>90 B15 / L85 @50,000hrs
  • 48. Ellipz leads in all requested performance standards! Highest Light-output - Lumen output (Lm) Lumen / Watt (Lm/W) Highest CRI – Color Rendering Index Longest Lifetime – Break value or failure rate (B @ ??hrs) Lumen Maintenance (L @ ??hrs)
  • 49. From Indoor to Outdoor light
  • 50. Traditional methods of producing light The conventional way of producing light is by burning From candle light to light bulb to HID. Candle Light Burning Wax Incandescent/CFL Burning Metal/Gas HID/HPS Burning Gas •Burning process is not efficient •Consumes high amount of energy to produce light •Efficiency ~1%
  • 51. Better Sight With Less Light! • Best day sight at yellow-green (cones - 555 nm), night vision at blue-green (rods - 505 nm) • With LEDs, light composition can be chosen more accurate than with conventional light sources, for instance: green at 509 nm (with 2 nm deviation) • Light with a green component gives best sight in street lighting at minimum illumination levels: our visual perception mainly relies on our sensitive rods Standard street lamp Photopic / Daylight Vision Scotopic / Night Vision
  • 52. Light intensity shifts from fotopic to scotopic (very low) click on start
  • 53. Match the light spectrum with the eye – Ellipz Lighting • Light spectrum of Ellipz LED light follows the eye cuve which is shifting left from daylight vision to night light vision. • Standard Sodium lamps are peaking at 555nm which is good for the lux meter but gives poor visibility. • Other Cool-White LED lamps (4000K and above) recreat photopic light with a peak at 555nm (good for lux meter), but again give poor light due to a peak in the blue area due to the usage of 3p and 4p phospors.
  • 54. Color sensation through RED is intenisty and spectrum depending Low light levels no color vision Ellipz SPD shows colors at 1 lux
  • 55. Some Results - Tunnel lighting *) picture from former group company Lemnis Lighting BV
  • 56. Genting Highlands - Malaysia Ellipz 56w WhiteMoonlight HPS 250w
  • 57. Philippines Manila – Roxas boulevard Ellipz 120w HPS 400w A simple comparison…… pole height 10mtrs, distance 25 mtrs For 200mtrs of road this means the following energy consumption and savings: HPS: 8 poles x 400w x 12hrs x 365 days = 14.016kWh Ellipz: 8 x 120w x 12 x 365 = 4.204 kWh => 70% savings
  • 58. Secondary roads in Holland – safety & reaction speed Ellipz 36 W lamps 150 W sodium lamps *) pictures from former group company Lemnis Lighting BV
  • 59. Morocco – Sale – safety 150w HPS Ellipz 56w WhiteMoonlight HPS 150w *) pictures from former group company Lemnis Lighting BV
  • 60. Amsterdam Airport - Front 24W Ellipz Moonlight – background 88W HPS *) picture from former group company Lemnis Lighting BV
  • 61. 24W Ellipz Moonlight Dutch national airport *) picture from former group company Lemnis Lighting BV
  • 62. Ellipz - Led and camera vision Schiphol Airport Amsterdam  Surveillance cameras respond very good on Ellipz Led High Pressure Sodium Ellipz Moonlight *) pictures from former group company Lemnis Lighting BV
  • 63. Ellipz - Led and camera vision Schiphol Airport Amsterdam  Surveillance cameras respond very good on Ellipz Led *) pictures from former group company Lemnis Lighting BV
  • 64. Ellipz - Led and camera vision Schiphol Airport Amsterdam  Very good camera recognition of men and objects  Pictures taken from actual monitors HPS 70 Watt Ellipz Moonlight 24 Watt *) pictures from former group company Lemnis Lighting BV
  • 65. Ellipz Mesopic LED-light is adapting to the eye •Human eye is more sensitive to green towards blue at night (Purkinje shift); • Using yellow or white light requires higher wattages to provide good vision; • For OUTDOOR: Ellipz produces a green/blue light to highten visibility at night at low energy levels;
  • 66. Something fundamentally wrong ! 66 Light directives and standards are based on Photopic lumen This is a serious problem because our eyes behave totally different at night than during daytime. To benefit of the high sensitivity of the rods, light should have the right spectral composition at different intensities. The goal is more sight with less light. Studies show that the ratio between Scotopic (night) en Photopic (day) vision, the so called S/P ratio, is a base which can be used to multiply the lumen with to express the real light perception. COMPETITORs White leds are based on blue chips with 3P or 4P phosphors to convert the blue light into white light with a peak at 555 nm. In outdoor and most interior lighting the maximal eye sensitivity is shifted towards 505 nm. Industrial leds produce the lowest output at that wavelength. Industry spectrum provides lowest light levels at 505 where the eye is most sensitive at night
  • 67. Some Results - Tunnel lighting 28 lux 6 lux Which side is lighter? This is what the lux-meter reads/measures, but your eyes see different due to night-light and day-light vision. *) picture from former group company Lemnis Lighting BV
  • 68. New Internationally acclaimed measurement – S/P-ratio 28 lux x S/P 0.63 = 17 6 lux x S/P 3.5 = 21 This is what your eyes sees and then it is correct. Your eyes are not wrong, but measure with the wrong and outdated standards. New measurements are using S/P ratio to express the real light intensity! *) picture from former group company Lemnis Lighting BV
  • 69. Genting Highlands - Malaysia Ellipz 56w WhiteMoonlight HPS 250w 7 lux 20 lux
  • 70. Genting Highlands – Malaysia using S/P-ratio Ellipz 56w WhiteMoonlight HPS 250w 7 lux x 3.2 = 22.4 20 lux x 0.63 = 12.6
  • 71. Philippines Manila – Roxas boulevard Ellipz 120w HPS 400w 8 lux 18 lux A simple comparison…… pole height 10mtrs, distance 25 mtrs For 200mtrs of road this means the following energy consumption and savings: HPS: 8 poles x 400w x 12hrs x 365 days = 14.016kWh Ellipz: 8 x 120w x 12 x 365 = 4.204 kWh => 70% savings
  • 72. Philippines Manila – Roxas boulevard using S/P-ratio Ellipz 120w HPS 400w 8 lux x 3.2 = 25.6 18 lux x 0.63 = 11.3 A simple comparison…… pole height 10mtrs, distance 25 mtrs For 200mtrs of road this means the following energy consumption and savings: HPS: 8 poles x 400w x 12hrs x 365 days = 14.016kWh Ellipz: 8 x 120w x 12 x 365 = 4.204 kWh => 70% savings
  • 73. Global Standards in movement (1/2) Industry focus is on More… More…. More Lm/W Lm/$ Eyes are asking for Better… Better… Better See better with less energy (=energy saving) How do we get better light? By making the right spectral composition: high S/P ratio, best vision, lowest energy consumption What is happening to the standards? IES TM 24-13: adjusting illumination measurement using S/P-ratio CIE: working on the Mesopic Task-Force Lites-Asia: twice annual forums discussing S/P-ratio for Asian implementation SEMIcon SEA: making steps to advice and consult governments The movement is there to accept the S/P-ratio as a valid criteria for lighting design and master planning.
  • 74. Global Standards in movement (2/2) Industry and Countries are slowly accepting and adapting. Panasonic Mesopic Light for Enhanced Security *) copy of Panasonic brochure Philippines has embraced S/P ratio in their program for National Road Lighting
  • 75. 2 versions to answer to diverse global standards Ellipz Mesopic light with S/P ratio of 2.7 (4000CCT) - 3.4 (6000CCT) is ideal at night, but may raise question on absolute requirement of Photopic Lumen. That is why Ellipz has developed a new Streetlighting product that meets the criteria of 90lm/w, but with an S/P ratio of 2.0. type Ellipz SL1 and SL2 Ellipz SL3 Power (w) 25w/40w/60w/80w/120 w 60w/75w/120w/150w Photopic Lumen Typcial 36 - 40lm/w Typical 90 lm/w Scotopic Lumen Typical 108 – 120lm/w Typical 180 lm/w Chip composition Red+Green+Cyan+Blue (NO phosphors) Red+Green+Nitrates Lifetime LM 90 @ 50,000hrs LM 90 @ 50,000hrs
  • 76. Something else is also wrong ..... color recognition Ellipz Eco White CRI 24 High pressure sodium CRI 25
  • 77. Color recognition using Mesopic Light indoor 10,000Watts <1,000Watts CRI 25 CRI 24 *) pictures from former group company Lemnis Lighting BV
  • 78. Ellipz Moonlight with calculated CRI 24 *) pictures from former group company Lemnis Lighting BV
  • 79. The tone control of light and CRI impact –Ellipz OUTDOOR Lighting Cones composition to see colors: 60% Red, 36% Green, 4% Blue Ellipz spectral power distribution streetlight peaking at 505Nm where the eye is most sensitive at night, low at 555Nm (daylight) and then green and red to provide color recognition. CRI 24
  • 80. The eye needs colors, but the right colors at different light intensities: Ellipz uses RED+GREEN+CYAN to create white (MOON) light The retina In the center part of the retina the ‘sensors’ are the Cones and in the peripherie one uses the Rods. Cones are 96% RED+GREEN.
  • 81. Ellipz key differences in light-sources Ellipz LED OUTDOOR Other LED Higher Power/Less Vision, Shorter life, Less vision Most efficient LIGHT, LM maintenance, Distribution, Vision (depth, contrast) Red chip Green chip Cyan chip HPS (sodium) High power, Low vision, Maintenance, Color, Safety Blue chip + phosphor
  • 82. Hazards of blue light – out of the visual sphere => light dust Blue cones in the eye are not in the central focus of the eye. Therefore blue light is not giving a sharp and detailed vision. An artistic project in Amsterdam had to be stopped creating dangerous situations. In addition the energy level of blue light is affecting the retina and may cause damage to the eye.
  • 83. SENSITIVITY TO BLUE LIGHT & AGE Human develop natural protection against excess blue light! The older you get, the more blue are filtered! Elderly people see less, specially of the blue light. Glare is therefore more applicable to elderly people and hence impacting road lighting.
  • 84. Malaysia – Ayer Keroh exit road to Malacca Location and view points Both ends of the pilot track are illuminated by 15 mtr high mast with 8 kW Sodium lamps. The side of the road is illuminated by strong spotlights from the Zoo. There is no dark zone were high power lights are invisible to support best mesopic vision
  • 85. Replacement impact 85 12mtr 400w HPS (6kg) 40-50mtr 40-50mtr 12mtr 180w LED (12-16kg) 40-50mtr 40-50mtr Bad distribution
  • 86. Solution = add more poles 86 12mtr 180w LED (12-16kg) 25 mtr 40-50mtr Risk of weight, failure and cost of pole = 3 x cost of lamp
  • 87. Ellipz Solution 87 12mtr 120w LED (6kg) 40-50mtr 40-50mtr Best vision, maximum savings, lowest cost
  • 88. Nice look through A bright vision on light and the future
  • 89. Good distribution due to unique reflector technology
  • 90. Ellipz LED Technology Insight - lifetime Advantage of colored LEDs LONGER LIFETIME Typical behaviour of LED material under equal conditions Lumen depreciation 5mm epoxy LEDs at 20 mA Ellipz uses predominantly R & G Greatest reliability (lumen maintenance) over long time >> >> >> No IP issues Matches eye photoreceptors: mostly red & green cones (98% in total) for color vision
  • 91. Ellipz Typical Replacement Table Traditional SON/HPS Conventional LED Ellipz Lighting Mesopic LED Ellipz Lighting Photopic LED 70w 40w 25w n.a. 150w 80-100w 40w 60w 250w 100-120w 60w 75w 400w 160-180w 120w 150w Pole distance 4-5 x pole height Pole distance 2-3 pole height Pole distance 4-5 x pole height Pole distance 4-5 x pole height
  • 92. Ellipz Lighting – Following the HUMAN EYE In view of providing the most optimal light for the human eye, Ellipz Lighting has developed a 2nd generation of LED ighting technology (SL1, SL2). This is called Mesopic Light, which is combination of Scotopic (=Moon) and Photopic (=Sun) light. The so-called S/P ratio plays an important factor. For strict roadlighting guidelines, Ellipz Lighting has also developed a hybrid version/photopic (SL3) with a lower S/P ratio, but still 25% better than average competition.
  • 94. 94 Ellipz Flood Lights 1
  • 95. Ellipz Street Lights – Design versions (all IP66) Ellipz SL1 24-120w Ellipz SL2 40-150w
  • 96. Ellipz Street Light – detailed specification overview (Mesopic) SL1 / SL2 Ellipz Streetlight 40w Ellipz Streetlight 60w Ellipz Streetlight 80w Ellipz Streetlight 120w Specifications Lemnis Streetlight 40W Lemnis Streetlight 60W Lemnis Streetlight 80W Lemnis Streetlight 120W LED power in wattage (Lamp rated power) 40 60 80 120 Total system power in wattage* 45 66 88 132 Lumen output system 1,200 1,600 2,100 5,000 Nominal Lumen output (photopic) 1,700 2,000 3,000 4,100 S/P ratio 3.4 3.4 3.4 3.4 Nominal Perceived Lumen output (Mesopic)** 4,800 6,300 8,400 12,500 Efficacy lm/W (Photopic) 37.8 30.3 34.1 31.1 Efficacy lm/W (Mesopic) 106.7 95.5 95.5 94.7 Weight Kg 5.2 5.2 7.2 7.2 Dimensions (L x H x W) mm 539 x 260 x 145 539 x 260 x 145 734 x 260 x 145 734 x 260 x 145 Burning Hours life time Lumen output minimum at 90% System voltage Voltage fluctuation tolerance Power factor Dimmable Operating ambient temperatures Ventilation / cooling mechanism Color temperature in CCT Vertical light distribution Lateral light distribution IP Rating IK Rating Direct or Indirect lighting Usage of indirect lighting technology >70% lumen output at 80,000hrs L90 50,000 100/240v 50/60Hz 90 -305V 0.95 OPTIONAL 1-10VDC -40C⁰ - +70C⁰ Channelled convection and/or Alu 47 gr/W 6000K and 4000K yes, 4.5h-6h Type I, width=1.5h IP 66 IK 08 Indirect, usage of patented reflectors Satinized mirror reflector for max lifetime Cover type to protect LEDs Yes, tempered glass Housing die-casted aluminimum Color All colors possible, standard RAL 7035
  • 97. Ellipz SL1 Street Lights LOW power range (Mesopic) *Mesopic is combination of scotopic and photopic light. S/P raio of 2.5 means 2.5 more scotopic light than photopic. Impact on actual measured Lm. SL1 Series SL1 40W SL1 25W CCT 4000K / 6000K 4000K / 6000K Input Voltage (V) 100/230/277 100/230/277 System Power (W) 45W typical 29W typical PF 0.95 0.95 Photopic Lumen (lm) *1700 *1150 Efficacy (lm/W) *38 *39 SP Ratio 2.5 / 3.4 2.5 / 3.4 Lifetime L85B15 / L70B50 50,000 / 80,000 hrs 50,000 / 80,000 hrs LS Ellipz LS-15W Ellipz LS-8W Size (mm) 539 x 260 x 145 mm 539 x 260 x 145 mm IP IP66 IP66 Certification TUV+CB, LM79 TUV+CB, LM79
  • 98. Ellipz SL3 Street Lights (Spectral Enhanced versions) Photopic versions S/P ratio 2.0 SL3 Series SL3 60w - 75W SL3 120 - 150W CCT 4000K / 6000K 4000K / 6000K Input Voltage (V) 100/230/277 100/230/277 System Power (W) 75W typical 150W typical PF 0.95 0.95 Photopic Lumen (lm) 6,375 (75w) 12,780 (150w) Efficacy (lm/W) 85 85 SP Ratio 2.0 / 2.2 *2.0 / 2.2 CRI >90 >90 Lifetime L85B15 / L70B50 50,000 / 80,000 hrs 50,000 / 80,000 hrs LS Ellipz S5-15W Ellipz S5-15W Size (mm) 539 x 260 x 145 mm 539 x 260 x 145 mm IP IP66 IP66 Certification TUV+CB, LM79, LM80 TUV+CB, LM79, LM80
  • 99. Ellipz key USPs - OUTDOOR USP Ellipz Other standard LED Power (w) Most efficient due to S/P ratio 2.5-3.2 efficiency (120w) Higher Power due to lower S/P ratio (180w, 30% less efficient) Vision Better, transparent, due higher scotopic light spectrum Blue LEDs, blur vision Distribution Higher due to reflector Direct light, intense, need more poles Glare Lowest in the industry (G-06) High, specially in rain & fog Lifetime Long as NO phosphors (LM 90 @ 50,000hrs) Questionable due to Blue LEDs with phosphors
  • 100. Ellipz Outdoor vs competition Where does Ellipz excels vs market: 1. Optics/Reflector vs directional light • better distribution • lowest glare factor 2. No usage of phosphors • longer lifetime • less degradation 3. Absolute weight of product (>50% less than Philips) • lower cost • lower demand on pole • easy retrofit, safer for risk of falling down! 4. Better heat management • lower degradation : 90% at 50,000hrs Ellipz 120w 5. Overall more efficient through unique spectral distribution of mixing red/green LEDs leading to S/P ratio providing best vision at night
  • 101. ABOUT Ellipz Lighting Founded by the 2 great grandsons of late PHILIPS Founder. - Frans Otten (Chairman / Ellipz Lighting) - Warner Philips And inventor of Ellipz Lighting - John Rooijmans (CTO / Ellipz Lighting) Originated in Holland / Europe Headquartered in Singapore / Asia Accredited Ellipz Technology is accredited by world organizations and has received endorsement from eg Mr. Bill Clinton, Sir Tony Blair, Sir Richard Brenson, and many more. Ellipz Lighting Customers
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  • 104. We hope we have Opened Your Eyes! Thank you.