A digital business plan for Book Memories, an online platform that allows you to connect to venues for your variety needs.

1. 1
The
A H
C WS

2. 2

3. 3

4. 4

5. Introduction
5

6. Introduction
6

7. 7

8. Introduction
01 Situation Analysis
8

9. Introduction
01 Situation Analysis
9

10. Introduction
01 Situation Analysis
STRENGTHS OPPORTUNITIESWEAKNESSES THREATS
S OW T
10

11. Introduction
01 Situation Analysis





11

12. Introduction
01 Situation Analysis
New Entry
Substitute
RivalrySupplier
Buyer
12

13. Introduction
01 Situation Analysis



13

14. Introduction
01 Situation Analysis
•
•
•
•
•
•
•
•
14

15. Introduction
01 Situation Analysis
•
•
15

16. Introduction
01 Situation Analysis
16

17. Introduction
01 Situation Analysis
17

18. 18

19. Introduction
02 Objectives
19

20. Introduction
02 Objectives
20

21. 21

22. Introduction
03 Strategy
22

23. Introduction
03 Strategy
23

24. Introduction
03 Strategy
24

25. Introduction
03 Strategy
Even though Book
Memories want to include
event management firms in
their business model, they
will definitely treat the
company as competitor.
The venue’s own website
will work as competitors as
well. As they might want to
increase the traffic in their
own website due to
competitiveness towards
other venues.
In a lot of cases there are
individuals who claim to be
able to book venues at
cheaper price or in the right
time. They will be our indirect
competitors as well.
25

26. 26

27. Introduction
04 Tactics
27

28. Introduction
04 Tactics
The website serves as the
main distribution channel
for the company. It needs
to direct people who are
looking for venues to this
website via promotion.
For the initial years, Book
Memories will also have
direct sales as the agents of
it will proactively look for
people looking for venues
directly to make a sale.
With its unique marketing in
social media, the brand will try
to direct many curious mind to
the website and eventually
educate them to use the
service.
28

29. Introduction
04 Tactics
Venue Category Fee Range Percentage
1 0- 30,000 15%
2 30,001-5,00,000 10%
3 5,00,001-10,00,000 5%
•
•
•
•
29

30. Introduction
04 Tactics
•
•
•
•
•
•
•
30

31. Introduction
04 Tactics
•
•
31

32. 32

33. Introduction
05 Action
33

34. Introduction
05 Action
34

35. Introduction
05 Action
Type Activities Purpose
Advertising Ad on digital media Reach
Advertising Billboard Placement Reach
Advertising Lifestyle Magazine Ad Reach
Advertising Newspaper Ad Reach
Advertising Radio Ad Reach
Direct E-Mail Act
Direct SMS marketing Act
Direct Wishes from us Engage
Sales promotion Lucky winner for free birthday Engage
Sales promotion Discount coupon Act
Sponsorship Pet Wedding Reach
Sponsorship Celebrity events Reach
PR The Race is coming to you Act
PR Help make memories Engage
Social Media &
community
Social Media user group Engage
Social Media &
community
Social media marketing Reach
Search marketing SEO Reach
Search marketing SEM Reach
Video Advertising Pre-Launch Video Reach
Video Advertising Launch video Reach
Video Advertising Memory Package Engage
35

36. Introduction
05 Action
36

37. Introduction
05 Action
37

38. Introduction
05 Action
Type Activities Purpose
Advertising Digital Ad Reach
Advertising Newspaper Ad Reach
Advertising Leaflet Engage
Advertising Radio Ad Reach
Direct E-Mail Act
Direct Venue to venue Act
Sales promotion Reduce the percentage for certain amount of
bookings
Act
Sponsorship Host a Pet Wedding Engage
Sponsorship Host a celebrity event Engage
Search marketing SEO Reach
Search marketing SEM Reach
Video Advertising Pre-Launch Video Reach
Video Advertising Launch video Reach
Website Marketing Trending Page Engage
Website Marketing Featured page Engage
Relationship Building Gifts Act
Relationship Building Suggestion Report Act
Relationship Building Wishes from you Act
Advertising Venue Acquisition Act
38

39. Introduction
05 Action
39

40. 40

41. Introduction
06 Control
90%
41

42. Introduction
06 Control
42

43. The Financials
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total cost
Salaries 180000 180000 180000 180000 180000 180000 180000 180000 180000 180000 180000 180000 2160000
Office Rent 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 300000
Marketing cost 100000 50000 30000 50000 20000 50000 25000 45000 45000 30000 25000 30000 500000
Utilities expense 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 78000
Miscellanous expense 900 750 550 400 350 300 200 175 55 25 15 10 3730
website maintenance cost 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000
Depreciation Expense 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 2375.142 28501.7
Supplies expense 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 1241.25 14895
Total Expense 336016.4 285866.4 265666.4 285516.4 255466.4 285416.4 260316.4 280291.4 280171.4 265141.4 260131.4 265126.4 3325127
43

44. 44

45. • Consistent government policies a boon for Bangladesh's economy. (2018, July 08).
Retrieved from https://www.dhakatribune.com/business/economy/2018/07/08/consistent-
government-policies-a-boon-for-bangladesh-s-economy
• Dataleads/ann. (2018, October 07). Internet Use in Asia: Bangladesh in top 5. Retrieved
from https://www.thedailystar.net/online/top-internet-using-country-2017-in-asia-
bangladesh-5th-1643752
• Report, S. B. (2018, October 03). Bangladesh lags behind peers in internet usage.
Retrieved from https://www.thedailystar.net/business/news/bangladesh-lags-behind-peers-
internet-usage-1641781
• Schenker, J. L., & Schenker, J. L. (2019, January 19). The Platform Economy. Retrieved
from https://innovator.news/the-platform-economy-3c09439b56
45