SlideShare a Scribd company logo
1 of 55
Download to read offline
digitalmarketinginstitute.com 2
digitalmarketinginstitute.com 3
5. Harnessing Influencers In Your Network
6. Q&A
digitalmarketinginstitute.com 5
digitalmarketinginstitute.com 6
digitalmarketinginstitute.com 7
digitalmarketinginstitute.com 9
digitalmarketinginstitute.com 10
digitalmarketinginstitute.com 11
digitalmarketinginstitute.com 12
digitalmarketinginstitute.com 13
digitalmarketinginstitute.com 18
OUTBOUND
£
Marketing
and
sales activities such as:
Advertising
Sponsorship
Sales calls
Events
Website
optimized
for SEO
digitalmarketinginstitute.com 19
digitalmarketinginstitute.com 20
digitalmarketinginstitute.com 21
digitalmarketinginstitute.com 22
digitalmarketinginstitute.com 23
digitalmarketinginstitute.com 24
digitalmarketinginstitute.com 26
digitalmarketinginstitute.com 27
digitalmarketinginstitute.com 28
digitalmarketinginstitute.com 29
digitalmarketinginstitute.com 30
digitalmarketinginstitute.com 31
digitalmarketinginstitute.com 32
digitalmarketinginstitute.com 33
digitalmarketinginstitute.com 35
digitalmarketinginstitute.com 36
digitalmarketinginstitute.com 37
Customer Value Business
digitalmarketinginstitute.com 40
digitalmarketinginstitute.com 41
digitalmarketinginstitute.com 43
digitalmarketinginstitute.com 44
digitalmarketinginstitute.com 45
digitalmarketinginstitute.com 47
digitalmarketinginstitute.com 48
digitalmarketinginstitute.com 49
Source: https://influencermarketinghub.com/b2b-influencer-marketing/
digitalmarketinginstitute.com 50
Source: Atherton, J. Social Media Strategy (2019)
digitalmarketinginstitute.com 51
https://digitalmarketinginstitute.com/blog/the-growing-trend-of-b2b-
influencer-marketing-10-brands-doing-it-right-corp
https://influencermarketinghub.com/b2b-influencer-marketing/
digitalmarketinginstitute.com 52
digitalmarketinginstitute.com 53
digitalmarketinginstitute.com 54
digitalmarketinginstitute.com 55

More Related Content

Similar to Social_Selling_B2B_Presentation.pdf

Magento Webinar: 20 Techniques to Double Your Revenue in Six Months
Magento Webinar: 20 Techniques to Double Your Revenue in Six MonthsMagento Webinar: 20 Techniques to Double Your Revenue in Six Months
Magento Webinar: 20 Techniques to Double Your Revenue in Six MonthsMokhtar Slama
 
Book Memories- A digital Marketing Project | Cash Cows
Book Memories- A digital Marketing Project | Cash CowsBook Memories- A digital Marketing Project | Cash Cows
Book Memories- A digital Marketing Project | Cash CowsZahid Shovon
 
Nukes communications
Nukes communicationsNukes communications
Nukes communicationsAmjad Moin
 
Vinod Kumar Digital Marketing Job Portfolio .pdf
Vinod Kumar Digital Marketing Job Portfolio .pdfVinod Kumar Digital Marketing Job Portfolio .pdf
Vinod Kumar Digital Marketing Job Portfolio .pdfVinod Kumar
 
Spandigit Social Company Profile
Spandigit Social Company ProfileSpandigit Social Company Profile
Spandigit Social Company ProfileBhushan Jain
 
eyeReturn Retail ROI in Digital Media
eyeReturn Retail ROI in Digital MediaeyeReturn Retail ROI in Digital Media
eyeReturn Retail ROI in Digital MediaIAB Canada
 
Spandigit Social Company Profile
Spandigit Social Company ProfileSpandigit Social Company Profile
Spandigit Social Company ProfileBhushan Jain
 
Valley Wizard presentation
Valley Wizard presentationValley Wizard presentation
Valley Wizard presentationRoman Osypenko
 
How to get a job by using LinkedIn
How to get a job by using LinkedInHow to get a job by using LinkedIn
How to get a job by using LinkedInShivanand SEO
 
How to get a job by using LinkedIn
How to get a job by using LinkedInHow to get a job by using LinkedIn
How to get a job by using LinkedInDivya Shah
 
TayloeGray Ecommerce Agency
TayloeGray Ecommerce AgencyTayloeGray Ecommerce Agency
TayloeGray Ecommerce AgencyMatt Trostle
 
18 ways to generate more B2B sales leads
18 ways to generate more B2B sales leads18 ways to generate more B2B sales leads
18 ways to generate more B2B sales leadsCallPage
 
EWR Digital Marketing Services Deck
EWR Digital Marketing Services DeckEWR Digital Marketing Services Deck
EWR Digital Marketing Services DeckMatt Bertram
 
4 Signs Your Agency is Underperforming - Slides
4 Signs Your Agency is Underperforming - Slides4 Signs Your Agency is Underperforming - Slides
4 Signs Your Agency is Underperforming - SlidesDemandWave
 
The CMO Playbook for B2B Lead Gen - slides 012414
The CMO Playbook for B2B Lead Gen - slides 012414The CMO Playbook for B2B Lead Gen - slides 012414
The CMO Playbook for B2B Lead Gen - slides 012414DemandWave
 
GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...
GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...
GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...gmnwebsolutions
 
Surkreo Growth Hacking
Surkreo Growth HackingSurkreo Growth Hacking
Surkreo Growth HackingDaniel Emeka
 
Forward Progress - Digital Marketing for Community Banks
Forward Progress - Digital Marketing for Community BanksForward Progress - Digital Marketing for Community Banks
Forward Progress - Digital Marketing for Community BanksSocial Jack
 
Your Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slidesYour Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slidesDemandWave
 

Similar to Social_Selling_B2B_Presentation.pdf (20)

Magento Webinar: 20 Techniques to Double Your Revenue in Six Months
Magento Webinar: 20 Techniques to Double Your Revenue in Six MonthsMagento Webinar: 20 Techniques to Double Your Revenue in Six Months
Magento Webinar: 20 Techniques to Double Your Revenue in Six Months
 
Book Memories- A digital Marketing Project | Cash Cows
Book Memories- A digital Marketing Project | Cash CowsBook Memories- A digital Marketing Project | Cash Cows
Book Memories- A digital Marketing Project | Cash Cows
 
7 Steps to Brilliant B2B Digital Marketing CIM Cumbria 24 Sept 13
7 Steps to Brilliant B2B Digital Marketing CIM Cumbria 24 Sept 13 7 Steps to Brilliant B2B Digital Marketing CIM Cumbria 24 Sept 13
7 Steps to Brilliant B2B Digital Marketing CIM Cumbria 24 Sept 13
 
Nukes communications
Nukes communicationsNukes communications
Nukes communications
 
Vinod Kumar Digital Marketing Job Portfolio .pdf
Vinod Kumar Digital Marketing Job Portfolio .pdfVinod Kumar Digital Marketing Job Portfolio .pdf
Vinod Kumar Digital Marketing Job Portfolio .pdf
 
Spandigit Social Company Profile
Spandigit Social Company ProfileSpandigit Social Company Profile
Spandigit Social Company Profile
 
eyeReturn Retail ROI in Digital Media
eyeReturn Retail ROI in Digital MediaeyeReturn Retail ROI in Digital Media
eyeReturn Retail ROI in Digital Media
 
Spandigit Social Company Profile
Spandigit Social Company ProfileSpandigit Social Company Profile
Spandigit Social Company Profile
 
Valley Wizard presentation
Valley Wizard presentationValley Wizard presentation
Valley Wizard presentation
 
How to get a job by using LinkedIn
How to get a job by using LinkedInHow to get a job by using LinkedIn
How to get a job by using LinkedIn
 
How to get a job by using LinkedIn
How to get a job by using LinkedInHow to get a job by using LinkedIn
How to get a job by using LinkedIn
 
TayloeGray Ecommerce Agency
TayloeGray Ecommerce AgencyTayloeGray Ecommerce Agency
TayloeGray Ecommerce Agency
 
18 ways to generate more B2B sales leads
18 ways to generate more B2B sales leads18 ways to generate more B2B sales leads
18 ways to generate more B2B sales leads
 
EWR Digital Marketing Services Deck
EWR Digital Marketing Services DeckEWR Digital Marketing Services Deck
EWR Digital Marketing Services Deck
 
4 Signs Your Agency is Underperforming - Slides
4 Signs Your Agency is Underperforming - Slides4 Signs Your Agency is Underperforming - Slides
4 Signs Your Agency is Underperforming - Slides
 
The CMO Playbook for B2B Lead Gen - slides 012414
The CMO Playbook for B2B Lead Gen - slides 012414The CMO Playbook for B2B Lead Gen - slides 012414
The CMO Playbook for B2B Lead Gen - slides 012414
 
GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...
GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...
GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Devel...
 
Surkreo Growth Hacking
Surkreo Growth HackingSurkreo Growth Hacking
Surkreo Growth Hacking
 
Forward Progress - Digital Marketing for Community Banks
Forward Progress - Digital Marketing for Community BanksForward Progress - Digital Marketing for Community Banks
Forward Progress - Digital Marketing for Community Banks
 
Your Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slidesYour Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slides
 

Recently uploaded

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 

Recently uploaded (20)

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 

Social_Selling_B2B_Presentation.pdf