1. INNPAWKHONE GARDEN. ( IPKG )
• Introduction
• Activities
• Innovation
• Benefit
• Viability
• Business Organization
• Marketing plan
• Financial
• The key risks
• Sustainability and
environment
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2. Profile
• Name of business - INNPAWKHONE GARDEN. ( IPKG )
• Type of business - Agritourism.
• Area - ( 24 ) Acres of Farm land.
• Type of soil - Silts . Streams of water sources.
• Type of plants - Coniferous.
• Established - (1974 – 1977) farming. In return 2013.
• Location - Polt no;(52) , Innpawkhone village ,Inle
Lake,Nyaung Shwe Township,
S. Shan-State, Myanmar.
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3. Introduction
• located in Inn Paw Khone Village of Inle Lake,
Myanmar.
• To develop ( 24 ) acres of farm land into Tourism
Industry.
• A Garden, there are Coniferous plants of vegetation .
• With mountain accents, sustainable forestry.
• Hydroponic farming surrounded by beautiful ponds .
• Stunning view and lots of quiet.
• Colorful farmland environment.
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4. Purpose
• Educational and
recreational purposes.
• Farming-related
experiences.
• Agri tourism
opportunities.
• To develops a new
consumer market.
• Agri tourism product
offerings purpose.
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5. Interest
• To increase
globalization.
• Corporate raising
concerns over the
impact on rural
communities.
• Stabilization and
sustainability of rural
economies.
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6. Activities
• Canoeing.
• Fishing.
• Cooking Class.
• Camping.
• U-pick operation.
• -Outdoor recreation.
• -Other activities.
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7. Outdoor recreation activities
• Nature Walks.
• Natural Photography.
• Bird watching.
• Farm picnics.
• Farm Stay.
• Agri-related gifts.
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8. INNPAWKHONE GARDEN Management
Level
Name Responsibility Contact no; Address
1. U Zaw Min Thant Tourism 09780849941 InnPawKhone
2. U Than Hlaing Hotelier 095211891 InnPawKhone
3. U Aung Kyi Win Community
Administration
09794255595 InnPawKhone
4. U Tun Aung Farmer 09788806040 InnPawKhone
5. U Myint Kyaw Veterinary
Surgeon
09785821167 InnPawKhone
6. U Zaw Ye Hospitality 09428370954 InnPawKhone
7. Daw Than Than Shwe Cooking 0949360986 InnPawKhone
8. Daw Htwe Su Hlaing Agricultural 09788431995 InnPawKhone
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9. Innovation
Agri innovation system
• Agricultural research
• Farmer & entrepreneurs
• Education and training
organizations
• Extension and business
development services
• Bridging and coordination
organizations
Tourism innovation system
• Reaching the marketplace
• The travel purchase
• The shape of travel demand
• The selling of travel
(Destination)
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10. Innovation Processes
• Build new markets
• Generate employment
• Increase profitability
• Lower the cost of production
• Increase market share and growth
• Increase competitiveness
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11. Benefit
• Educate the visitors & local people about agriculture.
• Preserve farms & farmland.
• Share agricultural heritage & rural life-styles with
visitors.
• Preserve rural heritage & traditions.
• Provide quality local products & produce.
• Enhance the tourism appeal of rural areas.
• Provide job opportunities for farm household
members.
• Provide recreational activities for visitors.
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12. Supply Chain: employees development
• Cooking farm food: Local
chef with visitor.
• Fishing and Canoeing:
Fishermen and Farmer.
• Marketing: Local youth with
marketing enterprise.
• Hospitality: Local
enterprise/ cooperative
with hotel management
enterprise
• Camping : Local youth
involved in outbound
activities.
Agri-Tourism
construction
Camping
Fishing &
Canoeing
Cooking
farm food
Hospitality
marketing
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13. Viability
• Within 20 Km from the city
limits .
• Location.
• Agri experienced in
surrounding the farm area.
• Area suitable and quite
place.
• Proximity to farm and
village.
• Total area required.
• Collaboration of
community.
Feasibility Strength Opportunity
Market/
Commerce
Technology/
Strategy
Finance/
Investment
Enterprise
Management
Skill
Economic
Potential
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14. Conclusion
• Approaches for developing appropriate pricing.
• The formulation of product placement strategies
and promotion, Farming Operation management.
• A program strategy has been developed.
• Thorough analysis of the trends in the market,
best practices and consultations.
• Potential product opportunities were explored.
• The programs have been assigned specific
budgets, implementation schedules and
performance indicators.
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15. A Business Plan
Executive Summary
• Business Description
• Product/Service
• Business System
• Industry Analysis and Trends
• Target Market
• Competition
• Opportunities and Risks
• Marketing and Sales
• Implementation Plan Financing
• Financing
• Management Team
• Milestones and Exit Plan
Business
Description
Market
Analysis &
Trend
Product &
Service
Management
Team
Milestones &
Exit Plan
Business
Model
Marketing &
Sales
Financing &
Loan
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16. Management Plan
Plan
• Multi Management team
• General Manager (Admin
and Production)
• Production Officer
• Marketing Officer
• Sales Representative
Management Team
Business Structure - HR Framework
Management -Manager,
Employee
-Skill & Ability
Partnership -Corporate Strategy
SOP -Standard
Operation
Procedure
Development -Target, Expansion,
Share
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17. Project Time Management Summary
• Schedule management plan
• Activity list, activity attributes, milestone list
• Project schedule network diagrams
• Activity duration estimates
• Activity resource requirement, resource
breakdown structure
• Schedule baseline, project schedule, schedule
data, project calendars
• Work performance information, schedule
forecasts, change requests
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18. Business Organization Chart
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Annual General
Meeting
PR &
Communication
Officer
Membership &
Marketing
Officer
Account &
Administration
Officer
Agri Rating
Officer
Promotion &
Sales Officer
IPKG Board
Member
Chief Executive
Officer

19. Responsibilities
• Managing of the plans
• Community distribution
• Development and Management of budget
• Researching extension plans
• In a safe and proper manner
• Participate in occasional staff meetings
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20. Marketing Strategy
• Understanding
customer.
• Analysing SWOT.
• Market Competition.
• Marketing Network.
• Planning marketing mix.
• Design and Execution.
Marketing
Management
Marketing
Process
Customer
Services
Sale
Strategy
Pull &
Push, 4P-
4C PLC
On
Marketing
Sale &
Marketing
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21. Marketing plan
• Market positioning
• Set the price
• Attract selected target
market
• Accessible market
• Develop the products and
serve selling
• Vision and mission
statement to achieve
• Network marketing
• Pay attention to make
products different
-Marketing Strategy
-Marketing Mix
(Product)
(Place/ Distribution)
(Promotion)
(Price)
Situation or
SWOT Analysis
Business
Mission
Statement
Implementation
Evaluation,
Control
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22. Financial
Analysis
• Investment Costs
• Production Costs
• Financial Criteria
• Profit & Loss Analysis
• Return on Investment
(ROI)
Start-up
Investment
Opportunity
Cost>Benefit =
Choice
Need &
Want
Demand
& Supply
-Survey Step
-Investment Step
-Profit Step
Risk &
Return
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23. Financing
Financing Needs Total Investment Cost
Sources of Capital Loan, Own, Partner
Start-up Expenses Capital Cost
Operation Cost
Cash Flow Inflow
Outflow
Estimate (ROI) Revenue – Cost / Cost
Balance Sheet Asset – Liabilities = Equity
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24. Implementation Plan &
Milestones/Exit Plan
Implementation Plan
Investment Short-term/ Long-
term
Operation Control System and
Standard Control
Target
Achievement
Year 1, Year 2,
Year3
Market Innovation Problem & Solution
Match
Milestones Activity
Milestones/Exit Plan
Goals
Growth Strategy
Implementation
Result
Situation
Innovation
Risk Evaluation
Exit Plan
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25. Analysis of Risks
Key risks
• Legal risk
• New employees
• Weather or natural disasters
• Marketing risk
• Production risks
• Financial risk
• Keeping customers and
employees safe
To reduce
• Law and regulations
• Get first-aid training
• Make available first-aid
supplies
• Accept monitor market
conditions
• Safe food , reporting system
• Create an emergency fund
• Legal advice and liability
laws
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26. Sustainability and environment
social benefits of agritourism
• It creates a pride and a sense
of place .
• Strong the community
infrastructure.
• Opportunities for cultural
exchange.
• Development of cultural and
entertainment activities
• Creates a team spirit.
• Enhancing of local cultural
indentities.
social costs of agritourism
• Conflict in traditional.
• Conflicts experience
sources.
• Conflicts between the
member of farmer when
the benefits of tourism are
not equally shared.
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27. Sustainability and environment
Environmental benefits
• Conserving and revitalizing
the natural, cultural and
historical resources of a
local region.
• Supported ideas for renewal
and clean countryside.
Environmental costs
• Visitors behavior may cause
deterioration of the natural
environment or the farming
areas.
• -It can increase noise and
litter pollution.
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28. To reduce the negative impacts
• Helps to protect the areas.
• Creates agricultural opportunities in local areas.
• Provides opportunities for marketing the agricultural
products.
• Increases welfare level of local people.
• Establishes social and economic relations between visitors
and local dwellers.
• Meets the tourism and recreation needs of local people.
• Rises the respectability of agricultural activity.
• Introducing agricultural activities to visitors is contribution
of agriculture to quality of life and economy.
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