1. CURRICULUM VITAE
De Gelder Yves
Contact
Zevekootstraat 123, 9420 Erpe-Mere, Belgium
Telephone 032 53 80 31 27 Mobile phone 0474 54 28 17
E-mail Yvesdegelder@outlook.com
Executive Summary
Experience
Senior Management level with extensive operational sales & logistic expertise, regarding both
Business Management, improvement projects, system automation set-ups & roll-outs to evolving
profound operational Sales & Operations Planning management roles.
Business & Market environment
* Main exposure to a Business-to-Consumer organization in both Merger & Acquisition, Take-
over & Business downsizing environment as well as in situations where the business needed re-
orientation of efforts & manpower.
* Familiar with both growing, saturized as declining branded & private label markets, as with
market leader & challenger role situations.
Career Summary
Overall 25 years of experience within food industry companies Jacobs-Suchard/Cote d'Or, Kraft
Foods & Mondelez, each with increasing level of responsibility. Started from the role of Financial
Controller, a lateral significant self re-orientation towards Sales Representative, promotion to Key
Account manager, Volume Manager... up to Belux Demand Manager.
My Competitive Edge
* Strong proven performer , at ease dealing with complex business & process management issues.
* Expertise in operational sales management & demand management, embedded in a Holistic
business view & complemented by a mixture of conceptual thinking, good diagnostic skills,
pragmatic common sense & customer orientation.
* Highly sought out for his sound judgment & decision taking.
* Overall recognized as a High Impact manager.
Job Objective
* After having integrated the Volume management & Demand Supply chain coordination team &
having rolled-out SAP APO DP in Belgium for Kraft legacy business, I'm now ready to pick up
new opportunities in the broad area of higher business management in either a business-to-
consumer or B2B context.
* I would like to value my background & expertise of proven ownership & commitment in a new
exciting business environment.
* I'm especially interested by situations of business entrepreneurship, preferably in innovative
markets & occurring change management.

2. Professional Experiences
Aug 2014 >current : Bpost
National Demand Planner
Brief content :
* Responsible for the national forecast of the Parcels -> Letters division
* Responsible for the inbound forecast of the triaging IMC's Brussels X & Antwerp X
Sept 2010 >March 2014 : Mondelez/ CS&L Department
Belux Demand forecast Manager - All former Kraft foods Categories - thus excluding newly integrated
businesses Lu Biscuits & Cadbury Gum & Candy
Brief content :
* Responsible for the data collection, coordination, construction, consolidation & final call of the
entire EDR & S&OP process outcome Belux, starting from the rolling 18 month budget top
down/bottom-up construction/consolidation till the weekly upload of SKU forecast towards
replenishment planners, forecast through S&OP thus being the main input for both deciding monthly-yearly
(volume) Targets/Budgets & steering weekly production planning
* Responsible for the bi-weekly volume posting Opps/Risks comments to board, finance & other
stakeholders
* CS&L spokesman in (Steering) Business teams
* Communication anchor towards & alignment with EU demand planning department
* Belux contact person regarding EU-EDR (Executive Demand Review)
* Line responsibility over 2 assistant forecast Managers
* Functional responsibility over 2 order fulfillment & 4 replenishment planners
Key Achievements :
* Together with team, managed a timely APO DP(SAP forecast module) implementation, without
any business disruptions
* Managed even to increase the MAPE (forecast accuracy KPI) substantially (each month on avge 2%
above target) since go life ,which was a great team achievement
* Redesigned the job roles & responsibilities of each member to best cope with system specs &
best fitting each individual capabilities
Jan 2009 >Aug 2010 : Kraft Foods/ Sales Department
Belux Demand Manager - All Kraft Foods Categories
Brief content :
* Responsible for the data collection, coordination, construction, consolidation & final call of the
entire Sales & Operation Process Belux from A->Z
* Responsible for the bi-weekly volume posting comments to board, finance & other stakeholders
* Communication anchor towards & alignment with EU demand planning department
* Line responsibility over 3 assistant forecast Managers & Functional responsibility over 4
replenishment planners

3. Key Achievements :
* Successfully integrated the Sales Volume Management team & the Demand Supply chain
coordination team - most members with extreme different background & character - into one, leading to
smooth work-flow transition & data communication towards internal customers
June 2004 >Dec 2008 : Kraft Foods/ Sales Department
Volume Manager-All KF Categories
Brief content :
* Coordination & steering of the Volume Management Planning taskforce, sell our reco twds
management & steering during the IS development & roll-out of the VMP forecast system tool
* Coordination, consolidation & final accountability of the Sales forecast process, embedded
within the sales department
= the main input both for deciding Yr/ month - volume Objectives for Sales & Marketing as for the steering of the
production planning via the Demand Supply coordinators & replenishment (+- 1300 standard SKU’s, Yr volume+-
45 000 Ton)
* Build up, coordination, alignment & final consolidation of the LT budget volume exercises
followed by the Reco/presentation twds board, once accepted serving as volume base for the calculation
of the financial Budget - Net Revenue Process
* Bottom-up & top–down challenging Kam’s & promo management regarding their top-down
Volume estimates
* Top-down aligning & signing-off with customer team leaders the Mid term vol. outlooks from
a customer/ product group perspective
* Presenting & recommending the national Category targets for upcoming months twds
director's team
* Pro-actively detecting volume Gaps & Opportunities & putting on the agenda the need for
recovery action plans
* Coordination & steering of the short term volume management in current month/quarter
Key Achievements :
* Successfully contributed to the rolling out of the volume management process including
assisting in developing the user friendly VMP tool SQL based but with MS-look front end, workable
for & with the support of all departments
* Succeeded in raising the quality of the National outlooks significantly, with each time the
opportunities & risks clearly & timely detected & put on the table
* Met the high standards & became widely recognized for my coordination role, which led ao to a
significant reduction of costly & sub - optimal last minute adaptations/reinforcement plans

4. June 2001 >June 2004 : Kraft Foods/ CS&L Department
Demand Supply Coordinator - All KF Categories
Brief Content :
* Coordination & final call of the CS&L forecast process & result = direct & main input for
prod.planning /stock-management & co-packing
* Project responsibility regarding the integration of the forecast procedure overall categories
* Line responsibility for 2 assistant forecast Managers
* Functional people management over 4 production replenisher & 5 Customer service people
* Control upon FIFO respect, correct stock management & production planning
* Coordination Order Management in close collaboration with Customer Service &
Warehousing Department
* Coordination Freshness /Obsoletes Sales Management
Main Achievements :
* Already in 1st Year, managed to raise the SKU forecast accuracy by 11%, despite absence of
new system by converting previously self developed excel-based tool
* Successfully implemented the new forecast system phase 1
* Successfully set up the “ periferique ” process thx to the strong coaching of the new team
members
* Managed to significantly reduce costs (ao stock & obsolete) & raising service level thx to
processes alignment & simplification & for which we received an operational excellence Award
Feb 2000 >June 2001 : Kraft Foods/ Sales Department
Key Account Manager - All Kraft Food Categories Confec, Cheese, Grocery
Brief Content :
* Commercial management customers Laurus-Group, Huyghebaert, Lambrechts, Makro (sum
Net OR +- 16 Mio €)
* Build & implement new F3-approach regarding People management (new dedicated F3 field team),
planning & special activities
* Implementation Customer-Oriented approach
Main Achievements :
* Managed to align all Year contracts over the # categories & # customers
* Managed to close all budgets & +- reached all volume targets, which was remarkable within a
declining F3 market
* Successfully implemented the new F3 approach both on account as well as field level

5. June 1999 >Feb 2000 : Kraft Foods/ Sales Department
Key Account Manager - Grocery
Brief Description :
* Commercial & financial management customer (groups) GB-Group, Laurus-Group, Alvo,
Huyghebaert, Lambrechts, Distrigroup, Limburgia, Samgo, Intergros, Makro
Main Achievements :
* W/o any coaching or handover, instantly hands on & reached quasi all budget/volume targets
* Alignment of all year contracts over categories & customers
Jan 1999 >May 1999 : Kraft Jacobs Suchard/Sales Department
CategoryManager - Cheese
Brief description :
* Monitoring category trends + recommendations
* Analysis, Follow-up & reporting sales results + recommendation regarding future promo
activity approach
* Coordination Category Meetings, Forecast Process, Freshness & Obsolete Management
Main Achievements :
* Aligned trade marketing processes over the # product categories
Aug 1997 >Dec 1998 : Kraft Jacobs Suchard/Sales Department
Forecast Manager - Confectionery
Brief description :
* Forecasting selling in per article (trends, Prom. Programs, media support ..) (+- 1000 choc SKU’s,
yearly choc volume +- 30 000 Ton, 24 Billion Bef total BE business )
= input for Production planning & reco for National Volume Targets
* Implementation Sales Prognose System
* Control upon Fifo & correct stock management
* Order Issue Management in collaboration with CS&L
* Freshness /Obsoletes Sales Management
Main Achievements :
* Increased output efficiency through intensified contact & steering of planning & customer
service teams & by challenging sales & marketing teams
* Received an operational excellence reward for having lowered obsoletes volumes by 50% &
improved deals with brokers

6. March 1996 >July 1997 : Kraft -Jacobs Suchard (owned by Phillip Morris)/Sales Department
Account Support Manager - Confectionery
Main Achievements :
* Back to school N°1 promo analysis & reco accepted by management, followed by successful
coordination & implementation
* Listed up sales forecast activities & recommended “automated” approach, with enthusiasm
accepted by forecast team
June 1993>Feb 1996 : Jacobs Suchard Cote D'or
Field Sales representative - Confectionery
Main Achievements :
* 1st young graduate internal who voluntarily & successfully applied for a field function
* Fairly quick top ranking in direct selling
* Very positive ex post feed-back from customers regarding my LT relation building &
commitments
Dec 1989 >May 1993 : Jacobs Suchard Cote D'or( JS bought Co in 1987)/BU financial controlling department
Asst. Purchase & Inventory>Sales & Marketing fin. Controller - Confectionery
Main Achievements :
* Successful participation in controlling & reporting Sales & Marketing budgets
* Successful participation SAP Release 1 implementation
Study
Master in Applied Economy Science - major Finance - minor Marketing (‘83->’88) KU Leuven
Thesis : Saudi Arabia : export for the Belgian entrepreneur
Investigation financial, social & economic hurdles
Languages
Dutch mother tongue
French/English fluent spoken/written
German/Spanish basic knowledge/notes
IT-knowledge
MS-office /SAP-KPA knowledge/module transactions required for business
In-house Forecast systems profound knowledge
APO-DP operational/profound knowledge
Interests
running, cycling, skiing, alpine walking & gardening
Personaldata
Born March 30th 1964 in Aalst(Belgium)
Married, 2 Children