Optimizing campaigns/feeds should be at the top of the priority pile for each who is in the programmatic industry. Campaigns and feeds might run themselves, but their performance can always be improved. We’ve put together a few points that will show you how to optimize ad campaigns and feeds to help you grow from Good to Great.

1. FEEDS & CAMPAIGNS
A way to maximize your
performance in simple steps.
2021
HOW TO OPTIMIZE

2. Optimizing campaigns/feeds should be at the top of the priority pile
for each who is in the programmatic industry. Campaigns and feeds
might run themselves, but their performance can always be improved.
We’ve put together a few points that will show you how to optimize ad
campaigns and feeds to help you grow from Good to Great.
2021
Going from Good to Great

3. 1
2
3
Monitor how it performs.
Follow each step to optimize campaigns
and spend budget wisely.
You are ready!
2021
CAMPAIGNS
HOW TO OPTIMIZE

4. How to optimize campaigns and spend budget wisely?
Set CPM cost that is appropriate for your offer type.
Find out the best Geos to show your ads. Be smart and add creatives in different languages for specific geos, which can
increase the number of conversions.
Target users on their Devices, Operation systems, and Browsers. Some ads just relevant only for specific devices, but
otherwise, you'll pay for all impressions.
Specify categories of resources you are aiming for, eliminate adult content sites for mainstream ads, and vice versa.
Use scheduling for your campaigns - run them in the mornings and evenings when users are the readiest to buy smth.
Run A/B tests (or even C/D/...X/Y/Z) to find out the best combination of targeting that brings you conversions.
Blacklist irrelevant sources, don't waste your money just for some non-conversion impressions.
1
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3
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5
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7
The better you understand your target audience the more ROI you'll get on traffic buying. But let's be more
specific, you have an offer and want to buy some traffic, so what to do first:

5. Try it now!
Are you ready?
2021
And the last point (or maybe the FIRST) - tell your publishers about ALL THE
ABOVE.
Don't let them send whatever they want, pay only for traffic that converts.

6. 2021
1
2
3
Monitor how it performs.
Follow each step to optimize feeds and
resell with high profit
You are ready!
FEEDS
HOW TO OPTIMIZE

7. How to optimize feeds and resell with high profit?
Ask your advertisers what is the main targeting they require - geos, CPM/CPC, traffic sources, bundles lists, etc.
As you are getting money from advertisers clarify the methods of impressions or click validation they have. They could
be very strict on this point in comparison to publishers.
Be sure that all targeting and integration questions are clear for you and you set all the settings on the AdExchange to
satisfy your advertiser.
Pass all the info above to your publishers and tell them the same requirements as your advertisers told you.
Once you see the publishers don't stick to the agreements - blacklist them, block them, and request only for the appropriate
targeting and validations that you can be paid.
Experiment with different advertiser-publisher combinations to get the most profit from such connections.
1
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3
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There are 2 ways on reselling the traffic: in high volumes and just to believe you are lucky or do it wisely even in
low traffic volumes. Let's look through the second scenario:

8. Try it now!
Are you ready?
2021
Don't be greedy and try to connect every publisher to every advertiser, it
doesn't work anymore.
The market becomes more specific and the winners are only those who do
optimization.

9. "How to optimize
FEEDS & CAMPAIGNS"
This is the end of UBIDEX guide "How to optimize
FEEDS & CAMPAIGNS"
You can optimize feeds and campaigns by following
the process explained above. Optimizing
campaigns/feeds should be at the top of the
priority pile for each who is in the programmatic
industry.
Thank you for
being with us!
2021

10. It's a Multipurpose platform for programmatic
advertising built especially for Ad Agencies, Ad
Networks, Performance agencies, and Media
buying teams.
The Programmatic Ecosystem enables users to
acquire and monetize traffic, run and optimize
campaigns, manage all programmatic activities
using one single platform.
UBIDEX is a Programmatic
Ecosystem as a Service ubidex.io
contact@ubidex.io
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