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Room rate.determination
- 1. ROOM RATE DETERMINATION & ROOM ROOM RATE OCCUPANCY DETERMINATION
- 2. ROOM RATE DETERMINATION Purpose of Room Rate Determination • Profit • Capital Investment • Pattern of Competition • Target Market • Product Line
- 3. ROOM RATE DETERMINATION Formula of Room Rate Determination The Rule of Thumb The Hubbart/Bottom-Up Break Event Point Analysis Factors to Influence the Room Rate Internal Factors External Factors
- 4. ROOM RATE DETERMINATION Factors to Influence the Room Rate • Internal Factors A. Target Company B. Marketing Mix C. Expenses/Costs • External Factors A. Market & Demand B. Competitor C. Environment
- 5. ROOM OCCUPANCY Factors to Influence the Room Rate • Internal Factors A. Target Company B. Marketing Mix C. Expenses/Costs • External Factors A. Market & Demand B. Competitor C. Environment
- 6. ROOM OCCUPANCY Factors to Influence the Room Rate • Internal Factors A. Target Company B. Marketing Mix C. Expenses/Costs • External Factors A. Market & Demand B. Competitor C. Environment