This is a project that I completed on behalf of my portfolio course at Full Sail Universsity.

1. PERSONAL BRAND EXPLORATION
Yovier Cruz
Project & Portfolio I: Week 1
April 12, 2021

2. Think about what makes you, you. I like to
solve complex things, and I can see things
that other people cannot see. I am from
Puerto Rico, an island from where music
super stars have gone out into the world.
Each of them have inspired me to contribute
to other artists’ dreams come true.I will be
one of the best allies that the artists will have
to go to the next level. The unity, sincere
relationships, the satisfaction of the
consumers, will maintain the music industry
alive and your careers transcending any
obstacle.
IDENTITY

3. PROFESSION
Potential Job Titles
• Marketing Manager
• Manager Fan Engagement
• A&R Opperations
• Music Producer
Brand Archetype
I am a Sage person, with the capability
of make deep analysis and take wise
decisions. I can help other to reach the
success that they want.

4. DEMOGRAPHICS
• Adults aged between 18-64 years
old; 68 %, listening music every
day.
PSYCHOGRAPHICS
• Business, listening music, social
media, opinions, entertainment,
they need to meet metrics.
IDEAL AUDIENCE MEMBERS
• Data Manager Analysis,Digital
Marketing Manager, A&R
Operations.The companies are:
Universal Music, Sony Music, and
Warner Music.
[Artists, Producers, Managers [Universal Music]
TARGET AUDIENCE

5. GOALS
Short Term: (2022)
Get my degree in Music Business.
Mid Term: (2021-2022)
Create portfolios that can be consider as experience in the
music business areas.
Long Term: (2024)
Found my own company where will be offering data analysis,
marketing, and music production.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Technical Skill 1 Software Development 20%
Technical Skill 2 Mathematical and Estaditical 40%
Transferable Skill 1 Strong Analytical 95 %
Transferable Skill 2 Good communication 95%
SOFT
HARD
Technical Skill 1 Database
Management 25%
Technical Skill 2 Computer Science 15%
Transferable Skill 1 Creative Thinker 95%
Transferable Skill 2 Reading Comprehension
93%
SOFT
Hard

7. I will help Artists do their dreams come
true by sharing with the people their life
story trough their artistic proposal, data
analysis, marketing, and product
development.
PROMISE

8. CREDENTIALS
Work Experience:
• 9 years service in Security
Supervisor
Education:
• Music Business, B.S., Full Sail University
(2022)
Awards:
• Certifications related to: Crisis
Management, Writing Skills, Emergency
Plans, Client Service.

9. COMPETITION
Samuel Otero
Industry Experience:
Producer, Writer
Education:
Communications for Radio and TV Universidad
Sagrado Corazon
Leadership Experience:
Composer, Music Producer at El Circulo
Skills and Proficiencies:
• Music Production
• Composition
• Pro Tools
Yovier Cruz
Overall Online Presence:
56 Followers.The banner on LinkedIn is not
customised. The profile is not detailed at all. The head
shot photo is not professional at all. He has not
published an article. I did not find his social media
profiles. His Linkedin url is not customized. Grade:
Average, 60 out of 100.
HEADSHOT HEADSHOT
Industry Experience:
Musician/Drummer/Guitarist/Bassist
Education:
Music Business Full Sail University (2022)
Leadership Experience:
Music Band Lead
Skills and Proficiencies:
• Creativity
• Strong Analytical
• Problem Solver
Overall Online Presence:
On LinkedIn I have three connections they are as
follow: Radio Traffic Coordinator, Music Producer,
Entrepreneur. I am editing my LinkedIn profile. My
profile headshot cumple with professional pourpuse. I
am editing my profile.I will be working to publish an
article. I am recreating my social media account to use
them with professional purpose. I am working on editing
my LinkedIn URL. Grade: Average, 70 out of 100

10. BRAND POSITION
Bring new ways of music and art expression in the world
define me. All the artist that have a adaptable vision that want
to share their messages to make a change in the culture from
Latin America to the world.I would like to share with people
different perspectives of live, daily situations, and feelings
that they may do not understand trough the collaboration with
others artists.
Yovier earns his nickname “The Iris” by the sensibility when
hearing and see the art of an artist and the engagement of
the people with the final product.
YOVIER “THE IRIS” CRUZ

11. NETWORKING &
MARKETING
Industry Events & Organizations
Summer NAMM
‣ July 15-16, 2021/ Nashville, Tennessee
Supercharging Streams & Building Long Term Fans
‣ May 4, 2021/ 2-5pm EST/ Online
Modern Latin Music Summit
‣ June 11-12, 2021/ Online
Digital Marketing
Primary Content: Podcast called “ Music Seer”. 30 minutes
episodes analyzing artists content by sharing the strength of the
each project chose. 2 episode per week, and 3 short videos on
social media.
Primary Tools: Instagram to promote podcast through 15 sec.
Tweeter and LinkedIn videos and articles about the podcast
analysis.
Website: My digital portfolio will promote all the knowledge and
capabilities that I received non Full Sail University. It will be
addressed to artists, producer , manager, and the entertainment
industry.
Picture of
You Goes
Here

12. PROFESSIONAL
DEVELOPMENT
Mentor
Seeking a Music Producer, Artist or Business man
with experience in the music entertainment. Who
want to crate new form of express the art to
contribute to the human live in a positive way.
Formal Education
Music Business in Full Sail University 2022
Technical Skills
Marketing. Price, Placement and Target Market.
November 23, 2020. Full Sail University.
Business in the Entertainment. Bsiness
Structures, Current Events and Big Data. Full Sail
University. August 31, 2020. Full Sail University.
Data Analysis. Excel, Function Charts , Pivot
Tables. February 1, 2021
Soft Skills
Planing a Presentation. Use of visuals, Resoate
with others. July 12, 2020. Full Sail University.
English Composition. Wiritting skilss, and article
analysis.Octuber, 2020. Full Sail University.

13. Yovier Cruz
“
You know how the music industry needs artists that bring songs that influence on people
emotions and connect with the music? Well, what I do is crate content that analyze the
creative process of a song , track, marketing , data analysis of artists in the music industry.
In fact, with my twelve years as a musician and the tools that Full sail University has given
me from 2020. The new talents will have revolutionary ideas on how to expose their
creations in a different way to impact the culture and innovate how the people can
understand the difficult thins of live in a simple way. As a result artists will have a bunch of
engagement with their careers and content.

14. REFERENCES
Google (2021).Us News Money.https://
www.google.com/url?
sa=i&url=https%3A%2F%2Fmoney.usnews.com%2Fca
reers%2Fbest-jobs%2Fsecurity-
guard&psig=AOvVaw0Cp-
NYH9DHs25l8PU24FVm&ust=1620044690510000&sour
ce=images&cd=vfe&ved=0CAIQjRxqFwoTCNj7lP_-
qvACFQAAAAAdAAAAABBH
Google (2021). Press Dilema. https://www.google.com/
searchq=music+producers+events&source=lnms&tbm
=isch&sa=X&ved=2ahUKEwjso9m91avwAhWQct8KHe
beDw4Q_AUoAXoECAEQAw&biw=916&bih=808#imgrc
=u7c4hHEgUA-jHM
Mitchell, J.A