The powerful tool to transform behaviors and make boring things fun.

1. GamificationThe powerful tool to transform behaviors and make boring things fun.
By: José Morales

2. 2
Why do people like to play games?
● Intrinsic reinforcement
and the Winner Effect
● Ability to fail and start
over
● Feedback, friends & fun

3. 3
What is Gamification?
Gamification is the application of game-design elements and game principles in non
game contexts.
Though the term "gamification" was coined in 2002 by Nick Pelling, a British-born computer programmer
and inventor, it did not gain popularity until 2010

4. What does motivate people?
4
Octalysis the Gamification Framework, created by Yu-kai Chou

5. Pain Squad (Children with cancer)
5Epic Meaning and Calling, Development and Accomplishment
https://tinyurl.com/y6wjvm4f

6. Opower
Opower influences people to reduce their Electricity usage by showing them how their
neighbours are doing.
With Opower, in one year the savings on electricity bill were about $ 250 Million Dollars.
6Social Influence and Relatedness, Development and Accomplishment
https://opower.com

7. Quirky
Real people submit their ideas and Quirky's global community
of inventors, makers, designers and tinkerers help to refine
them in exchange for Influence.
7Ownership and Possession. Empowerment of Creativity and Feedback. Development and Accomplishment.
https://www.quirky.com

8. IBM City One
It is a SimCity for People who runs cities (City Managers)
Where they can make some experiments and see how the city responds to the
changes.
8Epic Meaning and Calling. Ownership and Possession. Unpredictability and Curiosity
https://tinyurl.com/yaxrfud2

9. Idea Street (UK Department for Work & Pensions)
By the end of the first year of the programme, 4,500 employees had contributed cost-saving ideas of which
63 were implemented. Cost savings from the implemented ideas were in excess of £20 million.
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It is a stock market where ideas proposed by DWP employees become stocks and any employee
can buy or sell the stock shares in order to get the best stocks (ideas). At the end of the period
DWP redeems the stocks with highest value.
Ownership and Possession. Empowerment of Creativity and Feedback. Development and Accomplishment.
https://tinyurl.com/ycfl4xcy

10. How should we start applying Gamification?
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Note: In order to be successful a Gamification Project should include at least 2 Core drives from
Octalysis framework.

11. • Every single person has the ability to enjoy
games (no matter sex or age).
• Gamification is a tool which can transform
behaviors, make boring activities fun and
promote innovation.
• Gamification can be applied everywhere: at
school, at university, at work, in the hospital, in
business, etc.
• In order to be successful a Gamification project
should use at least 2 of the Octalysis Core
Drives.
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12. 12
References
http://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/
https://www.youtube.com/watch?v=v5Qjuegtiyc
https://www.youtube.com/watch?v=ZZvRw71Slew
http://www.createtomorrow.co.uk/en/live-examples/dwp-idea-street
https://www.technologyreview.com/s/425044/using-games-to-get-employees-thinking/
https://www.amazon.com/Actionable-Gamification-Beyond-Points-Leaderboards-ebook/dp/B00WAOGY4U
http://www.managementexchange.com/story/britain%E2%80%99s-largest-public-agency-links-innovation-
lean-practices-and-saves-millions
https://www.technologyreview.com/s/425044/using-games-to-get-employees-thinking/
https://www.youtube.com/watch?v=VUaRkVaLzTQ
https://opower.com/products/energy-efficiency/
https://community.articaulate.acom/articles/gamification-techniques-how-to-apply-them-to-e-learning

13. THANK YOU
José Morales
www.linkedin.com/in/josemoralesmorales 13