This document outlines a music education program called "Music in Your Heart" that aims to increase student engagement with music classes in schools. It proposes directly contacting elementary and high schools, running a TV show on Ocko TV featuring celebrity musical guests and student performances, and holding a student video competition to win tickets to a final concert. The goal is to use fun and interactive activities to promote music education and address low student interest through public engagement and competitions.

1. MUSIC IN YOUR HEART
It‘s time to shine!

2. Challenge
How to turn THIS into THIS?
Kids won‘t do anything by themselves!
Let‘s focus on music teachers and school principals.

3. 1339 high schools, 4583 elementary
Tight on budget, old equipment.
Low engagement of students.
„Music in your heart“ benefits?
Fun way how to get students‘ attention.
Public visibility.
60 000 CZK prize money for 3 best schools.
Schools

4. Music & English teachers.
Escape from the stereotype.
Arouse the student‘s interest in music classes.
Meeting with music stars.
¨ Don´t be dowdy, be more rowdy!
Teachers

5. Personal addressing
Primary shortlist of 120 schools involved in internet
phenomenons Harlem Shake & Gangnam style
Internet & print PR articles on Mafra
Lidovky, iDnes & Lidové noviny, Dnes, Metro
Information channel of Ministry of Education
TV spots, newsletters
How to reach them?

6. Kids
Lack of interest in music education.
„Selfie“ generation.
Adoring celebrities, but not only singers and musicians.
Ideas:
Fun way how to learn music.
Public visibility, meeting celebrities.
No matter what you‘re famous for,
music is what we have in common.
It‘s time to shine, kids!

7. How to reach them?
Music TV ÓČKO
Weekly TV show „Music in your heart“ with various celebrities.
Periodic ads promoting the entire project.
Facebook ads
Specific targeting age 13-19, promoting
the project FB profile + Óčko TV show.
YouTube ads
Pre-roll ads before YT music videos promoting Óčko TV show

8. TV show on ÓČKO
• every week 2 celebrities, 2 schools, 1 battle
• broadcasting from celebrities‘ former schools
• short interview with their former music teachers
• guest‘s performance together with current students
• 1 week voting on the FB profile
• winners of the battle gets to attend final concert as spectators
Want to be on stage and perform? Make your own video
and win the whole thing!
Competition

9. Timeline
All the budget will be used.
In addition we recommend to consider partnerships with:

10. Results
200 directly addressed schools
- 120 from the shortlist
- 80 from TV shows and Educational programme
Project awareness through various media channels.
200+ competitive videos.

11. MUSIC IN YOUR HEART
Teachers Kids
How to reach them?
Direct addressing, PR articles,
Ministry of Education
How to reach them?
Óčko TV, Facebook,
YouTube
TV contest with
celebrity
Own video making
CONCERT
+ Prize money