books&cafe

1. 412gr.
Zhdanovich Darya
Ivashkevich Polina
Lapanovich Vladislav

2. Our aims
Brand recognition = 25% of Minsk citizens.
Deadline: 01 January 2019.
Average number of visitors per day = 15.
Deadline: 01 June 2018.
Average check amount = 30 bel.r.
Deadline: 01 June 2018.

3. Customer’s profile
Sex – Man/woman
Age - 15-30 years old
Location – Minsk, Belarus (may be
tourists)
Interests – books, creativity, students of art
schools, coffee lovers, music.
Wage level – above the low - average.

4. Schedule&positive image
Hire a creative journalist for
writing press releases - to give
positive image through our
website and social networks.
Create a schedule for press releases and social
media postings.

5. Releases
Include relevant quotes and include all the
information a journalist would need to write a
story.
Distribute them to a media list
that is relevant to our market,
send to radio stations and TV
channels.

6. Brand
The largest number of creative postcards, pens,
magnets, notebooks, stickers, creative books

7. Events
Organization of different events. For example,
these could be literature evenings, workshops,
exhibitions

8. Activities
Turn on their favorite music, it will be like an
order table.
Hold online and offline contests.

9. Control
Control how effective our campaign works in
case not to waste too much time on it or to
work exactly on the same direction.