2. Mission
Statement
Vision
Statement
Philosophy
“When you really listen to music, you
become detached from the world; indeed
you enter another world. Within the
shelter of music, other things become
possible for you, things that you could
never feel or know in our day to day
world.”
Music has the ability to affect us and
elevate us to the place of Euphoria-The
highest and purest happiness. If I can
provide a place where live music is
constant and can connect the community on
that eminent level to expand genuine
music; then I will find success.
Music speaks what words can not. I will
open a place where music generates
talk, breeds passion. Where the chills
from live music can be heard
constantly outside of being at a show.
Euphoria is a station designed to
expand local talented music streamed
live.
To get homegrown music known and
recognized around Charleston and in
South Carolina.
3. Strengths
College student at College of
Charleston studying Arts
Management
Internship at local Record Label
Been to many concerts, passion
for music
Creativity/understand target
market
Weaknesses
Less experience
College student-time
management
Opportunities
Young and creative/new ideas
Professors/other professional
recourses with experience
Student-Learning new every
day
Threats
Other radio stations-Competition
Trust
Competition with more
experience
4. :
Ecommerce
Where?
Folly Beach-Charleston, South Carolina
Warm climate
Coast/Ocean
Artistic Downtown
Atmosphere/Aroma: Relaxed, happy, thriving,
food and culture, young
Hours: Monday-Wednesday-Friday: live at 4
Sunday-Live 9-12pm
Online all the time for updates
365,162 population in just Charleston County
Over 10,000 undergrads from College of Charleston
5. Streamed live locally with local
talent at surrounding venues
Other music played will be
from live performances
Videos featured from streamed
performance on website
No specific genres-just any
good music
6. Artsy, laid back, down town
Warm, Sunny
Culture/History
Big area for live music & aromas/food
Coastline/Ocean
7. What matters most to me?
RELATEABLE: music is highly shareable
when its relatable to a situation or memory
you’ve experienced-LIVE MUSIC/CONCERTS
EMOTIONAL RESPONSE: Music is most
shareable when it provokes a strong emotional
reaction- HOMEGROWN and connected
music.
CREATIVITY: Unique to capture
peoples imagination- EUPHORIA- To be
elevated in the highest state of happiness.
9. Music and art are huge trends and main themes of
Charleston for the people who live there.
Talented local artists and good smaller venues.
Strong opportunity to grow viewers with live music
involved.
http://www.charlestoncitypaper.com/charleston/music/Section?oid=1072086
http://infographicsmania.com/music-industry-
trends/
Digital Music today:
http://vimeo.com/28885524
Music industry Trends:
http://www.surveymonkey.com/s/HBQB6RW
Charleston City Paper(AKA perfect
target market):
10. Strengths
• No other local live music
centered radio in Charleston
• I am my target market-
understand
• Many live venues-Audience will
want to follow up on the show
and live music
Weaknesses
• Starting from scratch-no
network yet
• Limited money
• Less experience
Opportunities
• The market and music
popularity
• Connection to market
• Learning
Threats
• Local popular radio stations
online
• Popular radio stations on
radio
11. Product: EUPHORIA live stream radio online
Price: Very little startup cost; equipment
Place: E-commerce, open to all
Promotion Strategy:
• Venues: Music farm, Charleston music hall, Charleston pour house:
Have them all featured/ sponsored. Give my name recognition &
theirs.
• Instagram in relation to the shows-connect and get people excited to
see the bands live on the website
• Will give out the business card to other students & target market
• Booth at shows for streaming live
• Sponsor local boutiques/ music related stores to check out
Where will this lead me?
My goal is to be able to open my own venue where the
streams can be a reality in my own place. With
experience and building up my brand name recognition
through this I can succeed to owning my own venue;
where I can provide people an awesome experience and
create an aroma of Euphoria.
