PHD (Jana Mészarosová, Veronika Vacková)

1. WE WANT PEOPLE TO SHARE
THEIR MEMORIES OF EVERYDAY
LIVES.
• Who has a "serious interest to leave a testimony of his era for
future generations"?
• Why would anyone voluntarily share experiences from their
vacation in Croatia for the Chronicle of the nation?
• Who really wants to learn from the past?
GREAT PROJECT. BRILLIANT IDEA.
AND ONLY 500 STORIES
SINCE 2012.

2. FIRST OF ALL:
TO MAKE THE PROJECT WORK,
WE HAVE TO BUY PEOPLE FOR
THE IDEA
MOTIVATION
Share their
stories and help
to shape a better
Czech nation
PART OF BIG
THING
Give them
feeling they can
really influence
something
FUN
You know
people:
No fun, no
activity…

3. HAVE YOU EVER
NOTICED? NOT
QUITE EVERYBODY
IS PROUD TO BE
CZECH…Lot of Czechs are aware that we are sort of a nation of
rednecks living in Absurdistan. Plenty of them would do
anything to change this.
WE WILL GIVE
THEM THE
OPPORTUNITY!

4. LET’S WRITE TOGETHER A NEW
CZECH HISTORY!
We will help create a better Czech nation and a Chronicle of
its New Era
TASK
1
PLACE
PROMO
SPREAD
CLEAR
TARGET
RESULT
We ask people to record moments they consider absurd /
incredible / just typically Czech & add suggestions how
to change them (video / photo story).
All records placed on the project website gallery.
Via media channels, ambassadors and activity teams.
People invited on social networks to vote for the best ideas.
We need min. 5000 records (10 ideas á 500 records)

5. SEE THE CHANGE!
HOW THIS IS GOING TO
HAPPEN?
END: DEC 15 FEB 16
SPREAD A WORD
(ANNOUCEMENT)
INVOLVE & SHARE
(RECORDS COLLECTED)
ACT
(RESULTS)
START: JUN 15
• Website
• Press conference
• Mass media: Web,
Press, Czech TV
• YT: Ambassadors’
videos
• Leaflets for visitors of
National Museum
• Promo campaign (FB, YT)
• PR support (print, online)
• Czech TV, Czech Radio
• Collecting records: videos,
tagged photos from Instagram
and FB #narodnikronika
• Building action teams
• Selection of 10
best topics
• Collecting
topics for
Chronicle
• 10 Golden
rules for ideal
Czech nation
• Publishing of the
Chronicle
• Action teams
implementing
winning topics

6. #1: WE CHALLENGE CZECHS TO
SHARE RECORDS OF 3 ASPECTS
OF OUR CULTURE
(MAL)
FUNCTION
OF CZECH
STATE
YES!
TO ABSURD
THINGS WE
LOVE
CZECH
HABITS &
LIFESTYLE
Paperwork for paperwork..
Never ending queues at state offices
Very helpful Czech police
Widely popular Czech president
Socks in sandals rock!
Shopping madness in promotions
for rotten fruits & vegs
Superfriendly staff in restaurants
Beer cheaper than water!
Schnitzel and beer
packed up for holiday

7. #2: EACH ASPECT WILL BE
REPRESENTED BY
AMBASSADORS & ACTION
TEAM…(MAL)
FUNCTION
OF CZECH
STATE
YES!
TO
ABSURD
THINGS
WE LOVE
CZECH
HABITS &
LIFESTYLE
www.narodnikronika.cz
#1
• Public opinion leaders, partners
• Businessmen, lobby etc.
• Actions to improve CZ state system
#2
• Social opinion leaders (fashion, culture,
etiquette, food etc.)
• VIPs, actors, journalists etc.
• Actions to increase awareness and
entertain people
KEY TOPICS AMBASSADORS ACTION TEAMS

8. ...AND PROMOTED IN MEDIA
USING ALL AMBASSADORS &
PARTNERS’ FUNDING
(MAL)
FUNCTION
OF CZECH
STATE
YES!
TO
ABSURD
THINGS
WE LOVE
CZECH
HABITS &
LIFESTYLE
www.narodnikronika.cz
• YT, FB
• www.narodnikronika.cz
• YT, FB, Instagram profiles
• National museum
• Press conference
KEY TOPICS MEDIA CHANNELS
P
O
E
• Czech TV (“Ta naše povaha česká“)
• Czech publisher houses
• National broadcast
• PR by ambassadors

9. #3: MOST SUCCESSFUL IDEAS
WILL BE REALIZED AT THE END!
PROGRAMME
REALIZED BY THE
ACTION TEAMS
Based on highest
count of records, 10
actions will be realized
both in state business
and lifestyle
10 GOLDEN RULES
& NEW
CHRONICLE OF THE
CZECH NATION
All entries will be
collected and
published in the book

10. WHY THIS IS GOING TO BE A
SUCCESS?BECAUSE CZECH PEOPLE LOVE MAKING FUN OF THEMSELVES!
BECAUSE WE COME UP WITH..
ALL WITH A MINIMUM BUDGET:
• Production cost leaflets: 10k
• Support of Action teams: 10k
• Promo campaign YT, FB: 80k
• TOTAL: 100k
1 GREAT TOPIC TO
ADDRESS ALL
MOTIVATION
& FUN
> 5000 ENTRIES