Our marketing campaign to promote the School of Business and Management Technology (SBMT) in Poland will target foreign university students interested in business and specialists seeking new business education. We will visit Polish and other European universities to give presentations about SBMT and allow potential students to ask questions. We will also offer student exchanges for a week with souvenirs, introducing visitors to Belarusian students and experts. Additionally, we will hold a competition for the best business idea, awarding the winner with a grant for free SBMT education. Finally, we will advertise through banners near universities, metro advertisements, and social media like Facebook, Twitter and Instagram to reach a broad audience and attract attention to SBMT.

1. A MARKETING
CAMPAIGN TO
PROMOTE SBMT IN
POLAND
Anastasya Shatilo,
Tatyana Martynova,
Oksana Kiseleva,
Alyona Karalyonak,
Natalya Seredich,
Arthur Makarov.

2. Our target audience:
 Foreign students of universities who see themselves in the field of
business
 Specialists with higher education who want to acquire knowledge
on a new modern specialty in the field of business

3.  We will use personal presentation for Poland
students. We will visit different Poland universities
and another European countries to attract student to
our university. During this presentation students will
have opportunities to ask some questions.

4.  We offer exchange program for a
week for foreign students with
souvenirs (T-shirts, pens, notepads
with logo of SBMT) at the end of
this program; offer acquaintance
with amazing Belarusian students
and experts in the field of
advertising. So this students will
promote our university to the friends
and colleagues.
Student exchange

5.  Foreign students will be able to
take part in the competition for
a better business idea. The best
student will be given a grant
for free education at SBMT.

6.  We will use banners near some
big foreign universities and
advertisement in metro. This will
allow us to reach a larger
audience and attract more
attention to SBMT.
 Our university should use
advertisement in social networks,
such as Facebook, Twitter and
Instagram.

7. SBM
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