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E & e stronger together
- 1. E & E StrongerTogether Old people’s Experience &Young people’s Energy
- 2. Team BAShtan • Yalchan Beydzhet • BogdanTopola • AhsanYasin
- 3. Agenda • Big Problem • Insight of the Problem • E&E Application • Our Strategy • Aims and Objectives • Media Channels • Measure of Success • Future Plans
- 4. BIG PROBLEM • People aged between 18 and 25 years old cannot afford their own houses • An increasing number of people aged 55 and above leave alone
- 5. Insight of the problem • Young people are high energy individuals with low sources of income • Old people are low in energy but rich in scarce and in demand resources
- 6. UK Demographic Profile 2014 UK Population 15-24 55+ 63,742,977 (100%) 8,031,615 (12.6%) 19,059,150 (29.9%) In 2001 there were only 16% people aged 55+ 1.1 million international students each year
- 7. In 1969, average house prices were: £4,312 In 1975, average house prices were: £10,388. In 1980, average house prices were: £22,676 In 2016, average house prices are: £198,564 4604.91% Increase in 47years (1969 – 2016) 1.1 million international students each year
- 8. E&E Application • Allows younger and older people communicate their interests • Improve the lifestyle of older people. No more loneliness • Help young people get experience and teachings
- 9. App Design
- 10. App Design
- 11. App Design
- 12. Our Strategy • Collaboration between E&E and Google and Apple • Use media channels to advertise the app • Increase their social responsibilities ( increase earned media)
- 13. Aims and Objectives • Help the students find a house quicker and cheaper • Lower the number of old people who live alone • Help younger people get the life experience of the old generation • Aid for the old people ( grocery, cleaning) • Earned media for the Apple and Google • Increase the social awareness
- 14. Media Channels
- 15. Paid • 20 secondsTV video • Radio spot • Social media advertising • Mail leaflets • Universities
- 16. Owned • Social media channels • Website • The application
- 17. Earned • Viral video • Social media sharing • App user’s ratings • Newspapers
- 18. Measure of Success • Number of profiles on the App • Social response & Earned Media
- 19. Future Plans • Expand the campaign • Make the service accessible for non Smartphone users (SMS)
- 20. Thank you!