APPLE 13 Business Analytics Plan for BIAM300 Author: Miguel Canales Date: March 16, 2020 SECTION 1: Company Background and Strategy Organization Name Apple Inc. 1.2. LexisNexis Dossier Strategic Positioning Diagram Product Innovation Explanation of Product Innovation Positioning In Apple Company, the main aspect behind its growth is product innovation. The main two factors for the success of Apple Company is creating ideas as well as testing their products. Without the several innovations that the company implement the company will still grow since it has loyal customers that use their existing products. The organizations might not consist new clients, so that they can get new clients they need to develop new ideas. Development and research are the main key performance indicator that are advantage to the company. Carrying out research to find out what kind of products the clients need and providing the exact products that people need is what improve the organization strategic position. Researching on what type of products the market need will assist Apple Company to develop products needed by their customers. Assessing the company additional Key Performance Indicator under the current innovation is what offers advantages to the organization (Elmansy, 2016). SMART Objective for Strategic Positioning The most relevant section in product innovation is the testing of the products. Ensuring that products and that the products are operating properly is an important factor for the organization business to improve. The technology is the main strategy is the main performance indicator that assist to meet their objectives. Coming up with a state product art to maintain their clients happiness and ensure that they expect for the company to come up with new and well improved products. Through coming up with technology that is easy and dependable to utilize will be an advantage to the organization all the products need to be made with the inclusion of the client and what the client will require. Having the clients to test the company products is also an important thing that the company should practice (Elmansy, 2016). Customer Intimacy Explanation of Customer Intimacy Positioning Another necessary section of Apple organization is the client intimacy. Customer intimacy is mostly concerned on the understanding of client problems. It is important that the Apple Company understand the client wants before the clients, either to be a new product or to be an improved product. Apple Company is organizing their products in the need of client’s need. Since Apple Company have more loyal clients, it is an evidence that the company offer relevant products to their clients. Tracking the client’s incidents as the key performance indicators that is utilize in this region. The Apple Company provides several way to offer assistances to the clients when there is an issue with some of their products. SMART Objective for Customer Intimacy What assist Apple organizat.

1. APPLE 13
Business Analytics Plan for BIAM300
Author: Miguel Canales
Date: March 16, 2020
SECTION 1: Company Background and Strategy
Organization Name
Apple Inc.
1.2. LexisNexis Dossier
Strategic Positioning Diagram
Product Innovation
Explanation of Product Innovation Positioning
In Apple Company, the main aspect behind its growth is product
innovation. The main two factors for the success of Apple
Company is creating ideas as well as testing their products.
Without the several innovations that the company implement the
company will still grow since it has loyal customers that use
their existing products. The organizations might not consist new
clients, so that they can get new clients they need to develop
new ideas. Development and research are the main key
performance indicator that are advantage to the company.
Carrying out research to find out what kind of products the
clients need and providing the exact products that people need
is what improve the organization strategic position. Researching
on what type of products the market need will assist Apple
Company to develop products needed by their customers.
Assessing the company additional Key Performance Indicator
under the current innovation is what offers advantages to the
organization (Elmansy, 2016).
SMART Objective for Strategic Positioning

2. The most relevant section in product innovation is the testing of
the products. Ensuring that products and that the products are
operating properly is an important factor for the organization
business to improve. The technology is the main strategy is the
main performance indicator that assist to meet their objectives.
Coming up with a state product art to maintain their clients
happiness and ensure that they expect for the company to come
up with new and well improved products. Through coming up
with technology that is easy and dependable to utilize will be an
advantage to the organization all the products need to be made
with the inclusion of the client and what the client will require.
Having the clients to test the company products is also an
important thing that the company should practice (Elmansy,
2016).
Customer Intimacy
Explanation of Customer Intimacy Positioning
Another necessary section of Apple organization is the client
intimacy. Customer intimacy is mostly concerned on the
understanding of client problems. It is important that the Apple
Company understand the client wants before the clients, either
to be a new product or to be an improved product. Apple
Company is organizing their products in the need of client’s
need. Since Apple Company have more loyal clients, it is an
evidence that the company offer relevant products to their
clients. Tracking the client’s incidents as the key performance
indicators that is utilize in this region. The Apple Company
provides several way to offer assistances to the clients when
there is an issue with some of their products.
SMART Objective for Customer Intimacy
What assist Apple organization is having diverse clients that
come up with product that is mostly personalized based on the
client experiences. Apple organization operates the client’s
complaints and checking up with the client complaints keep the
Apple organization in top of most of the products issues. The
company do this through the call center viewing the clients call
center and the complaints presented on social media platform

3. concerning their services and products. Sharing, understanding
and offering the solution for the problems to assist the Apple
organization to create a good experience for the customers and
to maintain them loyal (Pip, 2017)
Operational Excellence
Explanation of Operational Excellence Positioning
The operational excellence might seem to be the least profitable
section of an organization, but the organization play a very
necessary role in the organization’s business strategy. The
company always try their best to ensure that their products are
available to their clients when they required it. Though the
organization do not require to over stock the yields, so that the
company does not end up with too much product of their stock
than what the company had sold. Gathering information, the
KPI that is utilized in this region would mostly be gathering
information on what the client are willing to buy. For instance,
iPods are staffs that every individual wanted to have several
years ago, and the company had several million of those
products to offer to meet the needs of their clients. The
introduction of iPods made Apple company one of the major top
organization in the field of technology. However, making iPods
in the current market will result to the organization to having
too much inventory that is not currently on use that might result
to losses (McIntyre, 2017).
SMART Objective for Operational Excellence
Apple Company training workers is another business strategy
impact their operational excellence. Ensuring that the workers
are trained not just to understand the products that the company
deals with but also to understand how the products operate so
that they are in a position to offer solutions to most issue that
arise in the company. This will assist the works feel improved
and satisfied with the organization brand. The KPI operating,
tracking and monitoring operations would be the worker
satisfaction.
SECTION 2: Critical Success factors (CSFs) and Key
Performance Indicators (KPIs)

4. Critical Success Factors
Apple Incorporation is a multinational firm whose success is a
factor of smart goals which include consumer intimacy,
operational excellence as well as strategic plans that are used in
product innovations(Bergeron, 2017). For the three objectives to
be achieved, it is advisable that the firm uses the critical
success factors to evaluate the overall performance of the firm.
Product innovations
For Apple Incorporation to succeed in its critical success
factors, it has to see to it that they maintain a particular routine
over time. At first, the management has to remain committed to
its mission as well as the overall daily operations of the firm.
Commitment goes further beyond constant motivating the
subordinates to seek new methods of doing activities. There are
many innovations that are continuously taking place, and the
management needs to see to it that the competitive advantage of
the company is maintained(Khalek & Mohamad, 2018). Another
critical success factor that is crucial in the sector pf product
innovation is continuous improvement. This entails
development in terms of skills and changes in the company.
With the onset of new methods of marketing and customer
satisfaction, it is clear that the managers need to continually
upgrade in their ways of doing many things over time. This is
an attribute that needs to be continuously developed over time
to see to it that the overall performance of the firm consistently
improves(Khalek & Mohamad, 2018).
Consumer intimacy
Customer satisfaction is another attribute that needs to be
considered overtime. In order to maintain the overall image of
the firm to the existing as well as the potential customers,
communication within the firm and outside the firm is
necessary. Communication is the means of exchanging ideas as
well as learning the trends in the market place. In short, it gives
a blueprint of the direction of the market and also the emerging
trends in consumer preference(Khalek & Mohamad, 2018). The

5. other critical success factor that needs to be considered is the
quality data as well as reporting. When the information gave is
regularly inspected. The output of the firm will be of high
quality always. It is the quality of the technological products
that will see to it that many customers continuously purchase
from the company.
Operational excellence
For the operations of Apple Incorporation to be a success in
many days, it is crucial tosee to it that the actions of the
company are maintained in the long run. There are many
attributesthat need to be considered overtime, like training and
educating the employees. The workers are the single, most
valuable assets on the firm who are responsible for the everyday
activities of the corporation(Appleton, 2017). With the relevant
training as well as education on various aspects, they perform
with enthusiasm and are willing to partake in other ventures that
will be helpful to the firm. Another critical success factor that
improves the operational excellence of the firm is staff
orientation. This ensures that the overall objectives of the firm
are met and that every employee is responsible for his or her
obligations; orientation is paramount(Appleton, 2017). It does
not only familiarize the employee with fellow members, but it
also guarantees them what is expected of them in the long run.
Key Performance Indicators
For the critical success factor to become a success, there are
strategic key performance indicators that are required to make
the entire process a roaring success over time. For the sufficient
commitment of mangers, it is essential for operating cash flow
as well as working capital to be considered overtime. The
operating cash flow will show the ability of the firm as well as
its stakeholders to pay for purchases as well as the operating
expenses. It indicates the life of the business over time. On the
other hand, working capital is necessary for showing the rate at
which the current liabilities will be covered by the available
money over time(Appleton, 2017). The other key performance
indicators are the current ratio and also the debt to equity ratio

6. that is essential in continuous improvement. The current rate is
very crucial in illustrating the preparedness of Apple to meet
the daily financial obligations for an extended period of time. It
also enables constant improvement by maintaining the right
level of credit rating over time that is needed to expand the
firm. On the other hand, the debt to equity ratio is essential for
showinghow efficient the shareholder's investment is being used
in the growth of the enterprise over time(Bergeron, 2017).
The other key performance metric is the line of business
revenue versus target. This helps in consider satisfaction in the
long run. It indicates how efficiently a particular department is
operating over a period of time. An excellent operational
department is good for customer satisfaction over time. This can
also be improved through a line of business expenses versus
budget that outlines the relationship between institutional
operations and the available financesover time(Appleton, 2017).
Quality informationis also improved over time through accounts
payable turnover and accounts receivable turnover over time.
The reports payable turnover is very crucial in outlining the
period that is required to pay the suppliers. This maintains the
quality ofthe firm over time. The accounts receivable turnover,
on the other hand, shows the rate of collecting accruals from
customers.
To ensure that operational excellence is maintained, proper
training, as well as education, is critical. To seed hat, this is
effectively done; customer satisfaction and lifetime value are
crucial. The net promoter score indicates the extent through
which customers are satisfied while lifetime value is the
personal and corporate growth that is received in the long run.
The orientation of the employees is the other critical success
factor that needs to be enacted for the success of the workforce
in Apple incorporation(Bergeron, 2017).The key performance
indicators that complement orientation is the revenue overview
and the recurring Revenue Metrics. These two variables show
the trends in profits overtime in the company. A positive
response is an indicator of good teamwork as well as orientation

7. in the company.
SECTION 3: Analytics Dashboard Examples
3.1 Example Chart #1
Chart #1 Explanation:
I pick the most recent 4 years worth of deals to show how
deals have expanded. Significantly additionally amazing is the
way quick Apple's administration's incomes have taken off.
Only three years back, in Q4, 2016, the organization revealed
$6.3 billion in Administrations income, generally a large
portion of this current quarter's number. The Q4 2019
administration's incomes were up 18 percent from a similar
quarter a year back. What's more, indeed, on a year-over-year
premise, the organization has had the option to develop
administration income each quarter since the beginning of 2016.
3.2 Example Chart #2
Chart #2 Explanation:
The iPhone has been Apple's greatest item for a long time
now, and Apple has utilized it to turn into the initial trillion-
dollar organization. Yet, things are beginning to change. In
Apple's ongoing profit call, the organization said that it would
no longer break out unit deals of the iPhone or its different
items.
Numerous administrations are membership-based; they
don't rely upon individuals redesigning a gadget or making a
drive buy, yet rather get cash each month. This is the situation
for iCloud stockpiling, Apple Music memberships, and the
coming video and Apple News administrations. Against falling

8. iPhone deals in nations like China and India and level deals in
general, administrations development, while it won't supplant
lower iPhone income, will prop up the organization.
References
Bhasin, H. (2018). SWOT analysis of Apple Inc. Retrieved from
https://www.marketing91.com/swot-analysis-apple/
Elmansy, R. (2016, April 07) Design Thinking Case Study:
Innovation at Apple. Retrieved from
https://www.designorate.com/design-thinking-case-study-
innovation-at-apple/
Greene, A. (2018, May). Customer intimacy: How to maintain it
at scale. Retrieved from
https://www.helpscout.com/blog/customer-intimacy/
Laursen, G., & Thorlund, J. (2016). Business Analytics for
Managers: Taking Business Intelligence Beyond Reporting (2
ed.).
http://dx.doi.org/https://bookshelf.vitalsource.com/books/97811
19302537/epubcfi/6/18%5B%3Bvnd.vst.idref%3Dc02%5D!/4/2/
8/6%5Bc02-para-0011%5D%400:24
Lund, E. (2017, August 11). What Small Business Owners Can
Learn from Apple's Current and Former Mission Statements.
Retrieved May 19, 2018, from
https://businessingmag.com/5252/strategy/learn-from-apples-
mission-statement/
McIntyre, H. (2017, August). Apple is still selling iPods, but
why? Retrieved from
https://www.forbes.com/sites/hughmcintyre/2017/08/17/apple-
is-still-selling-ipods-but-why/#6dcab58b51f7
Seth, S. (2015, September 03). 10 Major Companies Tied to the
Apple Supply Chain (AAPL). Retrieved May 20, 2018, from
https://www.investopedia.com/articles/investing/090315/10-
major-companies-tied-apple-supply-chain.asp
Pip. (2017, May 10). Customer intimacy as a competitive edge.
Retrieved from http://www.brandhook.com/customer-intimacy-
as-a-competitive-edge/
Price, R. (2015, February 19). What is Operational Excellence

9. and How is it Measured? Retrieved from
https://www.eonsolutions.io/blog/what-is-operational-
excellence-and-how-is-it-measured
Appleton, L. (2017). An Overview of Key Performance
Indicators. Libraries and Key Performance Indicators, 61–72.
DOI: 10.1016/b978-0-08-100227-8.00009-1
Bergeron, B. P. (2017). Key Performance
Indicators. Performance Management in Healthcare, 39–52.
DOI: 10.4324/9781315102214-5
Khalek, A. A. M. B. & Mohamad, M. N. B. (2018). Critical
Success Factors for Effective HACCP systems. International
Academic Journal of Innovative Research, 05(02), 37–46. DOI:
10.9756/iajir/v5i1/1810014