New Media 2015 là một nội dung trong workshop Approaching Customer on Media Channel do Moore tổ chức, giới thiệu cho người tham gia các media mới như: Local Based Marketing - wifi ads, Remarketing và Local Business Ads của Facebook

1. NEW MEDIA
Workshop “Approach Customer on Digital Media, 14/07/2015

2. WHAT IT NEW MEDIA
1. IT IS NEW “CHANNEL”
2. IT IS NEW “SERVICES”
3. IT IS NEW “AD”
Workshop “Approach Customer on Digital Media, 14/07/2015

3. HOW BENEFIT TO BRAND
1. NEW “APPOACH” TO CONSUMER
2. IMPROVE “CTR” FOR BANNER
3. INCREASE “ROI” FOR BUSINESS
Workshop “Approach Customer on Digital Media, 14/07/2015

4. WHICH NEW MEDIA CAN DO IN 2015
1. LOCAL BASE MARKETING – WIFI AD
2. RETARGETING AS NEW SERVICES
3. FB LOCAL AWARNESS AD FOR SMALL
BUSINESS
Workshop “Approach Customer on Digital Media, 14/07/2015

5. WIFI AD
Workshop “Approach Customer on Digital Media, 14/07/2015

6. WHAT IT WIFI AD
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS
Workshop “Approach Customer on Digital Media, 14/07/2015

7. HOW IT WORK
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS
Workshop “Approach Customer on Digital Media, 14/07/2015

8. WIFI AD IS USE FOR
WIFI IS
INTERNET
LOCATION
ONLINE
CONSUMER
SMARTPHONE IS
TARGETWorkshop “Approach Customer on Digital Media, 14/07/2015

9. WHERE IT WORK
University
Hospital Café Shop
Airport
Workshop “Approach Customer on Digital Media, 14/07/2015

10. VIDEO EXPLANATION
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1gB3Ige

11. CASE STUDY - EMART
ü EMART IS OFFLINE SUPER MARKET - KOREAN
ü THEY WANT CONNECT ONLINE TO OFFLINE
ü THEY USE WIFI AD TO INCREASE SALES
Workshop “Approach Customer on Digital Media, 14/07/2015

12. CASE STUDY - VIDEO
Emart - Korea
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1M9AYYY

13. RE-TARGETING
Workshop “Approach Customer on Digital Media, 14/07/2015

14. HOW IT WORK
Workshop “Approach Customer on Digital Media, 14/07/2015

15. WHO IS CRITEO
1. THEY ARE GLOBAL PERFORMANCE AD
COMPANY, USA
2. THEY DO RETARGETING AS NEW
SERVICES
3. THEY ARE BASE ON SINGAPORE
Workshop “Approach Customer on Digital Media, 14/07/2015

16. WHAT IT FOR
1. AUTO CATEGORY BIDDING
2. CONVERSION RATE OPTIMIZE
3. SIMPLE SEGEMENTATION
Workshop “Approach Customer on Digital Media, 14/07/2015

17. CASE STUDY - LIVESENSE
ü LIVESENSE IS A HR COMPANY, JAPAN
ü THEY PROVIDE HR SOLUTION FOR
CLIENT
ü THEY USE RETARGETING TO ATTRACT
JOB SEEKER
Workshop “Approach Customer on Digital Media, 14/07/2015

18. CASE STUDY
Livesense - Japan
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1K6FVyx

19. LOCAL AWARENESS AD
Workshop “Approach Customer on Digital Media, 14/07/2015

20. LET’S TALK ABOUT FLOWER SHOP NAME
ĐÔNG’S FLOWERS
IT IS SALES ROSE FOR COUPLE ON VALENTIME
THEY PLACE IN DIST 1Workshop “Approach Customer on Digital Media, 14/07/2015

21. BEFORE VALENTINE COMING
THEY START TO DELIVER FLYERs
IN DIST 7 – BAN NGUYET LAKE WHERE THE COUPLE
COME ON
Workshop “Approach Customer on Digital Media, 14/07/2015

22. DU DU HAVE A GIRL FRIEND
HE NEED TO BUY ROSE TO HIS GIRL FRIEND TO KEEP
RELATIONSHIP WITH HER
Workshop “Approach Customer on Digital Media, 14/07/2015

23. HE LIVE IN DIST 1 NEAR ĐÔNG’S FLOWER
AROUND 3 KM AND HE ENJOY FB
BUT HE NEVER KNOW HE IS SO CLOSE WITH ĐÔNG’S
FLOWER
Workshop “Approach Customer on Digital Media, 14/07/2015

24. FB PROVIDE AD SOLUTION
TO CONNECT DU DU AND ĐÔNG’S FLOWER IN FB
Workshop “Approach Customer on Digital Media, 14/07/2015

25. WHAT IT IS
1. NEW FB AD IN FACEBOOK
2. IT WORK FOR SMALL BUSINESS AS OFFLINE
SHOP/STORES
3. IT IS HELPFUL FOR ATTRACTING CUSTOMER
ARROUNG THE SHOP/STORES PLACE
4. IT CAN REACH NEW CUSTOMER NEAR YOU
BY SETTING UP KM
Workshop “Approach Customer on Digital Media, 14/07/2015

26. EXPLANATION VIDEO
Available in VN
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1ObXDlt

27. CONTACT
NGUYEN XUAN DONG
Vice Managing Director
098 999 5145
dongnx@moore.vn
Moore Online Solution and Development Corporation
Head Office: 7th Floor, No.1 Hoang Dao Thuy St., Thanh Xuan Dist., Ha Noi
HCMC Branch: 6th Floor, No. 454 Nguyen Thi Minh Khai St., Ward 5, Dist. 3, Ho Chi Minh
Website: www.moore.vn | www.adbrand.net | www.adlite.net | www.doublelink.net |
Workshop “Approach Customer on Digital Media, 14/07/2015

28. MOORE CORPORATION
Workshop “Approach Customer on Digital Media, 14/07/2015