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New Media - Moore Workshop 7/2015

Giới thiệu về các Media mới trình bày trong workshop Tiếp cận người tiêu dùng số vào tháng 7/2015 do Moore Corp tổ chức.

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New Media - Moore Workshop 7/2015

  1. 1. NEW MEDIA
  2. 2. WHAT IT NEW MEDIA 1. IT IS NEW “CHANNEL” 2. IT IS NEW “SERVICES” 3. IT IS NEW “AD”
  3. 3. HOW BENEFIT TO BRAND 1. NEW “APPOACH” TO CONSUMER 2. IMPROVE “CTR” FOR BANNER 3. INCREASE “ROI” FOR BUSINESS
  4. 4. WHICH NEW MEDIA CAN DO IN 2015 1. LOCAL BASE MARKETING – WIFI AD 2. RETARGETING AS NEW SERVICES 3. FB LOCAL AWARNESS AD FOR SMALL BUSINESS
  5. 5. WIFI AD
  6. 6. WHAT IT WIFI AD WIFI IS INTERNET LOCATION ONLINE CONSUMER SMARTPHONE IS
  7. 7. HOW IT WORK WIFI IS INTERNET LOCATION ONLINE CONSUMER SMARTPHONE IS
  8. 8. WIFI AD IS USE FOR WIFI IS INTERNET LOCATION ONLINE CONSUMER SMARTPHONE IS TARGET
  9. 9. WHERE IT WORK University Hospital Café Shop Airport
  10. 10. VIDEO EXPLANATION
  11. 11. CASE STUDY - EMART  EMART IS OFFLINE SUPER MARKET - KOREAN  THEY WANT CONNECT ONLINE TO OFFLINE  THEY USE WIFI AD TO INCREASE SALES
  12. 12. CASE STUDY - VIDEO Emart - Korea
  13. 13. RE-TARGETING
  14. 14. HOW IT WORK
  15. 15. VIDEO EXPLATION
  16. 16. WHO IS CRITEO 1. THEY ARE GLOBAL PERFORMANCE AD COMPANY, USA 2. THEY DO RETARGETING AS NEW SERVICES 3. THEY ARE BASE ON SINGAPORE
  17. 17. WHAT IT FOR 1. AUTO CATEGORY BIDDING 2. CONVERSION RATE OPTIMIZE 3. SIMPLE SEGEMENTATION
  18. 18. CASE STUDY - LIVESENSE  LIVESENSE IS A HR COMPANY, JAPAN  THEY PROVIDE HR SOLUTION FOR CLIENT  THEY USE RETARGETING TO ATTRACT JOB SEEKER
  19. 19. CASE STUDY Livesense - Japan
  20. 20. LOCAL AWARENESS AD
  21. 21. LET’S TALK ABOUT FLOWER SHOP NAME ĐÔNG’S FLOWERS IT IS SALES ROSE FOR COUPLE ON VALENTIME THEY PLACE IN DIST 1
  22. 22. BEFORE VALENTINE COMING THEY START TO DELIVER FLYERs IN DIST 7 – BAN NGUYET LAKE WHERE THE COUPLE COME ON
  23. 23. DU DU HAVE A GIRL FRIEND HE NEED TO BUY ROSE TO HIS GIRL FRIEND TO KEEP RELATIONSHIP WITH HER
  24. 24. HE LIVE IN DIST 1 NEAR ĐÔNG’S FLOWER AROUND 3 KM AND HE ENJOY FB BUT HE NEVER KNOW HE IS SO CLOSE WITH ĐÔNG’S FLOWER
  25. 25. FB PROVIDE AD SOLUTION TO CONNECT DU DU AND ĐÔNG’S FLOWER IN FB
  26. 26. WHAT IT IS 1. NEW FB AD IN FACEBOOK 2. IT WORK FOR SMALL BUSINESS AS OFFLINE SHOP/STORES 3. IT IS HELPFUL FOR ATTRACTING CUSTOMER ARROUNG THE SHOP/STORES PLACE 4. IT CAN REACH NEW CUSTOMER NEAR YOU BY SETTING UP KM
  27. 27. EXPLANATION VIDEO Available in VN
  28. 28. 28 THANK YOU FOR COMING TODDAY
  29. 29. CONTACT NGUYEN XUAN DONG Vice Managing Director 098 999 5145 dongnx@moore.vn Moore Online Solution and Development Corporation Head Office: 7th Floor, No.1 Hoang Dao Thuy St., Thanh Xuan Dist., Ha Noi HCMC Branch: 6th Floor, No. 454 Nguyen Thi Minh Khai St., Ward 5, Dist. 3, Ho Chi Minh Website: www.moore.vn | www.adbrand.net | www.adlite.net | www.doublelink.net | 29 Workshop “Approach Customer on Digital Media, 14/07/2015
  30. 30. MOORE CORPORATION 30 Workshop “Approach Customer on Digital Media, 14/07/2015

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Giới thiệu về các Media mới trình bày trong workshop Tiếp cận người tiêu dùng số vào tháng 7/2015 do Moore Corp tổ chức.

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