2. Neil Anderson
Global Practice Manager, Mobility & Access Networking
• 25+ years in Engineering, Telecom, and IT
• Based in Research Triangle Park, NC
• Prior to WWT, roles at Cisco, Ericsson, Siemens
• Passionate about Wireless, Location, and
Software Development
FUN FACT
I am a high school robotics team coach
NEIL.ANDERSON@WWT.COM
646-264-2398
www.linkedin.com/neilanderson33
3. What dollar value in global sales are
influenced by consumers using
smartphones and mobile web access?
$1.1 Trillion
What percentage of consumers say they
switched brands recently due to a poor
customer experience?
89 percent
4. Poor Integration of
experiences
Falling behind
the technology
Lack of Easy
Access
What are the challenges with Customer Experience?
Poor understanding
of customers and
disruption
5. What is needed for success?
Engaging Mobile
Experiences
Actionable
Customer Insights
& Analytics
Network
Modernization
Frictionless
Experience
6. Real Customer Example - Challenges
Long Lines: Sales Abandonment
Poor WiFi Experience
Order Inaccuracy
Low Same Store Sales Growth
7. Real Customer Example – WWT Solution
Great Guest WiFi
Experience
Store-Manager
Analytics Dashboard
Cisco / Meraki
Store Platform
Digital and
Mobile Ordering
Same store sales up 20+%, Digital Ordering up 2000+%
8. How can WWT help you differentiate?
Ideation Workshops,
Design sessions Advanced
Technology
Center (ATC)
Analytics Strategy
Consultation Agile App
Development