This course provides an introduction to Selling Business Outcomes. It is intended for individuals who are involved in the role of a partner account manage.http://www.pass4surebraindumps.com/810-403.html

1. Selling Business Outcomes
Cisco Selling Business Outcomes Test 810-403 Exam
QA PDF+Simulator in Computers/Tablets &
Networking, Manuals & Resources

2. Get Uncomfortable
As long as you are going to be
thinking, think big.
Cisco Confidential 2

3. CiscoConfidential 3
Business Solutions Manager - Outcomes Approach
On Here

4. 4
Here
Consumption
Models
Above The Line = Success
BUSINESS CHALLENGE
ENABLING
TECHNOLOGIES
CiscoConfidential
KPI
Insight
Asset
Utilization
Customer
Experience
Routing Compute
Security
Call ControOln
Switching
Wireless

5. CiscoConfidential 5
How Does My Customer Make Money?
Does the customer provide a product or a service?
How is the product or service delivered?
Is there an ongoing relationship with their end
customers?
How many customers purchase more than one
product or service from you?
What are trends impacting their industry?

6. CiscoConfidential 6
Successful Sales Campaign - Retail
Customer Profile
• Global Luxury Goods Retailer w/ 1,000 stores
• Closing 100+ Stores in 2015
• Same Store Sales Declining
• IT Viewed as an Enabler
• Mix of Vendor Technologies in the Store
Sales Challenge
• Failed Technology Investments
• Business Climate Not Favorable
• No Relationships Outside of IT
Industry Trends
• Omnichannel “Field of Dreams”

7. CiscoConfidential 7
Cisco Makes Innovation Possible for Retailers
Differentiation Innovation Insight Data Connections
Retailer

8. CiscoConfidential 8
Connected Analytics forRetail
Packaged analytics and services for retailers that provide actionable insights to improve the
customer shopping experience and optimize store operations
Improve Customer
Shopping Experience
Increase Efficiency of
Store Operations

9. CiscoConfidential 9
Queue Management
Showrooming
Dwell & Browsing
Associated Devices
Opted In
Presence Detection
Traffic/Conversion
Technology Path to High Performance Retail
OperationEfficiency
Customer Intimacy/Personalization
HIGH
LOW HIGH
E-commerce
Specialty
Retail
Fast Moving
Consumer
Goods Retail

10. CiscoConfidential 10
UseAnalytics to Improve In-Store Operations
Merchandising
• Cross selling opportunities
• Planogram optimization
• Markdown optimization
• Competitive intelligence
• Price optimization
• Asset planning
Marketing
• Database marketing effectiveness
• Online marketing effectiveness
• Marketing mix optimization
• Customer segmentation
• Marketing effectiveness
• Promotion effectiveness
Customer Insights
• Loyalty program management
• Membership/retention analysis
• Customer lifetime value
Store Operations
• Labor optimization
• Checkout Counter optimization
• Out of stock reduction
• Customer conversion
• Loss prevention

11. CiscoConfidential 11
Successful Sales Campaign – Javits Center
Customer Profile
• Convention Center in NYC
• Loss leader for Cities
• $150M in Annual Revenue
• Large Shows Not Returning
Sales Challenge
• Failed Technology Investments
• Revenue Declining
• Operational Costs Rapidly Increasing
Industry Trends
• Technology Use Increasing
• Patrons Demanding Always On Connectivity
• Exhibitor Costs Increasing

12. CiscoConfidential
Experience Innovation Platform
CONNECTED
VENUE
OVERVIEW

13. CiscoConfidentialJacob Javits Connected Venue – rcicero@cisco. com 13
GREATER EXPECTATIONS
Differentiated Experiences
Real-TimeAccess
Social

14. CURRENT ENVIRONMENT
COMMUNICATION
Phone
Data/Email/Fax
Call Center
Mobile
SERVICES
Ticketing
Digital Video
Point-of-Sale
Event Promotions
OPERATIONS
Parking
Video Surveillance
Energy Management
Access Management

15. CONNECTED VENUE OVERVIEW
Increase Operational
Efficiency
Enhance
Patron Experiences
Capture New
Revenue
ONE PLATFORM FOR INNOVATION
ONE NETWORK.
.

16. 16
ENHANCE THE PATRON
EXPERIENCE
Video capabilities
everywhere
Customizable
experiences for
exhCiisbcoiCtoonfidrenstial
Interactive mobile
services

17. CiscoConfidential
CAPTURE NEW
REVENUE
Dynamic digital
menus
Custom exhibitor
and business services
17
Innovative ad/sponsor
opportunities

18. Employees
Point of Sale
Back Office
Patrons
Third PartyApps
Venue-SpecificApps
Reliable Wi-Fi
CoverageJacob Javits Connected Venue – rcicero@cisco.com
High Capacity -
Thousands of Users18
Single, Secure
Wi-Fi SolutionCiscoConfidential

19. CiscoConfidential 19
With Cisco High Density Wi-Fi, Your Venue Can Create
a Portfolio of Services to Engage Patrons
Examples
Wayfinding Realtime location identification
Food and Merchandise
Concession information;
real-time “fast pass” ordering capabilities
Virtual Concierge Personal concierge services
Workforce Mgmt Labor optimization
Asset Tracking Active tracking of assets in building
Data Mining Historical location and traffic pattern information

20. CiscoConfidential 20
Successful Sales Campaign – Financial Services
Customer Profile
• Financial Services Firm – HQ NYC
• 50 Global Locations
• Cisco Collaboration Customer
Sales Challenge
• “Failed” Video Deployment
• IT Budget Cut by 50%
• No Relationships Outside of IT
Industry Trends
• Flexible Workspace
• Real Estate Optimization

21. CiscoConfidential 21
Smart+Connected Workplace
Make workspaces available, when and where
people need them, on demand
Brings together and improves the physical, virtual, and experiential
aspects of the workplace
Ensures better use of conference rooms
Optimizes office space and resource utilization
Maximizes hot desking success
Provides greater insight into occupant’s behavior, collaboration
touch points, and workflows
Lowers energy costs
Delivers apps for training, advertising, and emergencies

22. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Work anywhere, access everywhere
Smart+Connected Workplace Transformation
Gives me
choice
Helps me
collaborate
better
Personalizes
my workspace
Enhances my
productivity
Safeguards me
and my
information
Senses where
I am
Improves my
work life
balance

23. CiscoConfidential 23
Bridging the gap between physical
and digital Spaces
Smart+Connected Spaces
Find a colleague
Find a workstation
Auto extension mobility
Review reports
Quick video call
Schedule a WebEx
Find a meeting room
Room wakes up
Release room
Room goes to sleep
Collaborative
Social
Focused

24. Thank you.