Unified Mobile Communications
Cloud Advocate, Mitel
• Twitter: @ideas211
• Linkedin: linkedin/in/ryantsmith
• 6 years IT and Application Development
• 10+ years Technology Marketing
• Father of three
• Football and UFC fanatic
What we were told to expect.
What we actually got.
The Rise of Shadow IT
The Path of Least Resistance
of workers admit to
subverting security protocols
to get the job done
of people admit to using
covert cloud technology
to save time
offenders didn’t want
to deal with their IT departments
35% 38% 33%
Aligning Communication into Your Business Process
Forced IT Influence User Behavior Influenced
Caution Free Range Humans Ahead
The Digital Workplace
The Digital Workplace is Never Static
“I stay just as active as my business. I need to ensure I stay connected
whether I’m at the office, working from home, or visiting with a client.”
To me, work is an
activity, not a location.
They do almost everything on a mobile device.
of the world are
“With my businesses poised for growth, and I need a communications system
that is able to keep up without being a financial burden.”
help drive simplicity.
will conduct business on personal mobile devices by 2018
“We must continue to grow without sacrificing the agility
that sustains our competitive advantage.”
Think velocity, be nimble.
IDC predicts mobility will reach 37.2% of global workforce.
of the US workforce
It takes more than
A solution that enables you to optimize the
one tool you depend on to stay connected.
It has all the features you need, is easy to maintain,
and costs a fraction of the price business phone systems do.
A solution that keeps your business productive by supporting
the variety of ways you, and the digital natives you employ, work.
10:45-11:30 AM Breakout Session
Breakout Room: Delta 360 Club
“Benefits of Transforming to a Hybrid
Timm Ideker, Director of Sales, Enterprise
Breakout Room: Interview Room
“Learn How to Efficiently Manage Your Print
and Scan Environment”
Dana Mawn, Business Development
Consultant – NT-ware USA
Breakout Room: Guest Locker Room
“Overcoming the App-Data-Gap using a
Predictive Flash Platform”
Mitch Gram, Sr. Sales Engineer
Breakout Room: Main Field
“What You Don't Know About Document
Management – But Should”
Corey Candela, Channel Account Manager
Nintendo’s shift to augmented reality and how the typical standard was to have the console indoors and remove them from playing the competition’s console .
So let’s talk about Unified Communications. When unified communications became a thing, it promised a new era in collaboration. It promised that phone calls would dramatically decrease, instant messaging would render email obsolete and it would be seamless and a day at the beach to support for IT departments. It would be Utopia.
Image source: http://widewallpaper.info/wp-content/uploads/2016/02/ultra-HD-wallpapers.jpg
But it wasn’t, was it?
Early UC systems were designed to work only on desktops and laptops, so email was still the preferred mode of communication. File sharing was inconsistent, people rarely used the softphone because there was a phone on every desk, and it didn’t integrate with other systems. So presence notifications were a function of activity on your computer and not whether or not you were at a meeting or on a call. And frequently, you needed a separate username and password to use the application.
So like a waterpark, it had a lot of cool and exciting features. But it wasn’t a new era of communication and it wasn’t Utopia for IT.
Unified communications, contrary to what the name implies, hasn’t taken into account the different types of communications workers would need, the BYOD device trend that changed the game, and the stealth/shadow IT trends that would follow.
**(Explain why stealth/shadow IT came about, the risks and the dangers)
**Not to mention today’s “Gig Economy” has “uberized” the way we work. (Explain further)
Ultimately, this comes down to user experience and the user interface… so let’s investigate that.
It’s one thing when shadow IT leads to a user downloading facebook on company phone, it entirely different when they go rogue for voice and collaboration.
So those are the statistics that are driving this move to mobility, but what are IT Directors saying to us about their needs?
This is a common one we hear from business leaders. Work is an activity, not a location. If you’re leading a growing business, you don’t work a standard 8-5 day, you’re lucky if you get to sleep from 8 PM to 5 AM. More than likely, you’re on the phone, on the computer, or both at dinner, in the bed, and in transit. For better or for worse, work is an all consuming experience that everything else revolves around.
But when you consider the facts that 1/3 of the world was born between 1980 and 2000. Those we call the Millennials are hyper connected. They grew up with the internet. They have a mobile device embedded in their hands and they have no idea what a rotary dial telephone is. Here in the US, they are the largest population in our workforce. If you’re not a Millennial, look around, because they are our workforce of tomorrow, and the mobile device is a key part of their lives.
The way I like to think about this is that Technology should drive efficiency. Things should be easier and faster as a result of making a new investment in technology. There should be a competitive advantage as a result of spending budget on something new. Often, however, integration becomes a challenge of the IT professional to address. Think about the impact when something like single sign on isn’t a part of the solution. Simplicity goes out of the window, and password reset calls are set to increase.
Right now, I carry a business phone and a business laptop and a personal phone, laptop, and computer. All of which have access to my work. Why would I do that? Its because I want to be able to access my email and work resources whenever I need it. Regardless of what device I’m on, I want to be able to respond to a request. While you’re probably not a weirdo like me, more and more people have access to work on their personal machines.
For most enterprises, it’s about growing the business and expanding reach, gobbling up market share especially from competitors while exploring new avenues to sell products or to develop new ones. But with every order of magnitude a company grows, it’s ability to stay simple and nimble diminishes.
As enterprises grow larger, their ability to communicate and collaborate on their existing systems becomes less and less effective. Why?
While we think about this stat as people working in non-office environments, think about how the impact of the laptop and the mobility it affords us has changed the way we do business. After the year 2000, we started realizing how desktops kept us from responding to requests that came in. At that time, having to take notes on paper and pencil and then transcribing to our computer was inefficient. Laptops were exceptions to IT Policy and only for senior leadership.
Now the overwhelming majority of us are mobile--
As one of the fastest growing market segments in technology (roughly 25% year over year), cloud communications (better known as UCaaS or a hosted business phone systems) is a crowed market with imposters providing a sub-par cloud experience. It doesn’t take much to become a service provider, pairing open source software with off the shelf servers and a 3rd party SIP provider. What these providers fail to take into consideration is that any cloud solution is only as good as the end-to-end ongoing service that they provide.
Some providers came to the market from the residential side of the house, providing cheap VoIP
Some offered cloud fax accounts and expanded to voice
While others are reliant on providing 3rd party solutions, failing to mention the lack of control over integration, future features and functionality.
As a pioneer in this industry, Mitel is professional grade, providing a carrier-like call quality experience supported by secure and redundant tier 4 data centers. We own, operate, and make significant investments in our software and infrastructure to provide the ultimate customer experience from the word go. Mitel owns the solution end-to-end, never to piecemeal together a solution with third party components that have several points of integration fail opportunities.
Mitel is also the only CLEC in the business, proving our investment to a professional grade business phone system.
Let's start with this. Your communication solution should be Mobile First.
When you wake up, the first thing you do is look at your mobile device. You take it everywhere with you. You'll leave your ID at home, but you won't leave your phone.
Life is mobile and your communication system should be, too. You should be able to be as effective on your mobile device as you are at your desk.
Next, your communication solution should be Cloud-enabled.
Legacy business phone systems are big and bulky gobbling up power and real estate, a nightmare for your IT department to maintain and often, require significant investment every time you need to scale your system to meet your growth.
A cloud enabled solution contains all the features you need without requiring investment or maintenance and costs a fraction of the price of a new business phone system.
So that way you can reallocate the your budget and your IT staff to finding talent and building efficiency for your business.
Finally, your system should be Millennial Focused.
While you may have been born before 1980, the largest cohort in the US workforce, according to the Pew Research Center, are Millennials.
These are the people who grew up with the Internet, have a mobile device molded in their hand, and they own a library of apps that are fully integrated in their lives.
Even if you don't have many working in your company today, as you continue to grow, they will be your workforce of tomorrow, and a business phone system that doesn't mold itself around the unique ways these digital natives work may result in their lack of productivity and your increased frustration.
The ultimate utopia might be a vacation without technology to begin with, until then, ensuring your company has a mobile collaboration strategy might be the closest we get.