1. SEASON 3 IS OPEN FOR PARTNERSHIPS

2. SOUTH AFRICA
AT A GLANCE
Low Economic Growth (3-4%)
Low SMME Index SMME
foreclose within (3-5 years)Social Ills HIV/AIDS/
Crime
Underemployment/
Unemployment (25%)
SOUTH AFRICA IN CONTEXT

3. WHAT HAS OUR RESPONSE
BEEN SO FAR
1. Black Economic Empowerment (BEE)
– Business Ownership
2. Affirmative Action (A/A)
– Advancement in corporate
3. Broad Base Black Economic Empowerment (BBBEE)
4. Enterprise Development Fund (EDF)
– Encourage Entrepreneurship
OUR RESPONSE…?

4. APPRAISAL OF CURRENT
INTERVENTIONS
1. BEE Has not delivered desired results
2. A/A Slowly but need intensive skills development programs
3. BBBEE Unintended consequence of dependence on
tenders
4. EDF Unintended consequence of dependence on corporate for
opportunities
APPRAISAL…?

5. SO WHAT HAVE WE
CULTIVATED
Entrepreneurs
Business People
Self Employed
Traders (tender-preneurs and Street Vendors)
Innovators + Creators of products
and
Services
Professional
Traders
Largely Informal
Good Administrators of
Businesses
THE RESULTS…?

6. HAVE WE TRANSFORMED
THE ECONOMIC
LANDSCAPE?
HAS THE ECONOMY
TRANSFORMED…?

7. SO WHAT NEXT
• We must FOSTER A CULTURE of Innovation and Creativity.
• We must BUILD MORE Businesses to deal with unemployment
• We must use our recourses to teach people to be more creators of new
industries
• Start programs at an early stage (e.g.) High Schools that encourages our
youth to be entrepreneurs
WHAT NEXT…?

8. BOTTLENECKS TO DEAL
WITH …
 Education tailored towards developing employees and NOT employers
 Entrepreneurial Capacity
 Understanding Entrepreneurship (What it means and what it takes)
 Lack of exposure which is a function of innovation
 No effective mentorship / coaching programs for entrepreneurs
WHERE ARE THE
BOTTLENECKS…?

9. WHY IS FUNDING NOT
A BOTTLENECK ?
 There’s enough money incorrectly / misappropriated in the name of
entrepreneurship
 There’s enough formations/funding agencies (Institutions)
• NEF
• IDC
• SEFA
• NYDA
• Prov. Eco. Dev. Dept
• Traditional Banks etc…
IS FUNDING A
BOTTLENECK…?

10. WHAT DOES TBBL
WANT TO CONTRIBUTE?
• Demonstration of what it takes to be an entrepreneur demystifying
entrepreneurship
• Cultivates a “can do” spirit
• Show cases what it takes to be an entrepreneur
• Leads the way to identify
1. Innovative / creative
2. Commercially viable
3. Scalable and sustain
4. Social Impact (Jobs)
WHAT DO WE WANT TO
CONTRIBUTE…?

11. THE BIG BREAK LEGACY AND
ENTREPRENEURS
• The BBL offers entrepreneurs a home to
 Share Best Operating Practices (BOPs)
 Explore possibilities of collaboration or co-existence
 Explore use of economies of scale
 Incubate both the business idea as well as character
 Assist to get an idea market ready and investor ready.
WHAT DO ENTREPRENEURS
NEED…?

12. NGP is an excellent place
to start
INFRASTRUCTURE AGRICULTURE GREEN ECONOMY TOURISM MINING TECHNOLOGY
THE NEW GROWTH PATH

13. South Africa’s first mass popular media response to SA’s commitment
to enterprise development and job creation
South Africa’s biggest ever reality TV show prize - R 5 Million
13 episodes per season on SABC 2 prime time
25 000 entries received
12 finalists
1 winner
Each partner was portrayed as a driving partner
behind the development of the South African Entrepreneur
Each partner received no less than R25million of EXPOSURE VALUE
SEASON 1 WAS A
PHENOMENAL SUCCESS
SEASON 1 WAS
PHENOMENAL…!

14. Objectives of
The Big Break Legacy
The Big Break Legacy is a proudly South
African initiative that aims to start a
revolution of entrepreneurs to build
new businesses which are innovative,
exciting, sustainable and, most importantly,
that will contribute meaningfully towards
job creation and the social
development of communities.
OBJECTIVES OF THE BIG
BREAK LEGACY…?

15. SEASON 1 WAS A
PHENOMENAL SUCCESS
12 Finalists were selected from
25 000 entrants to participate
and prove their
entrepreneurial flair through
various business challenges
over a 13 episode season.
It proved to be a tough,
dramatic, entertaining, very
real business journey, and yet
a rewarding one.
The winner of The Big Break
Legacy won the largest prize
on offer on reality TV – a R5mil
investment into their business.

16. The 12 contestants
The 12 finalists came from different backgrounds
with diverse business experience
After meeting different selection criteria including
auditions, business case analysis and
psychometric testing designed to test for
entrepreneurial propensity, from thousands of
entries, the top twelve was selected
Each of the top 12 contestants had a viable
existing business or business idea that met the
criteria of selection i.e. innovation, commercial
viability, scalability and potential for social impact

17. The set and
the presenter
Our set was designed to elicit creative thinking and engagement.
It is a resourceful and practical work station.
The presenter of the show embodies all the qualities of
youth and social relevance. She was carefully chosen from many hopefuls
because of her energy and knowledge of business

18. Media excitement and
explosion around
The Big Break Legacy
THE BIG BREAK LEGACY launched on SABC 2 on Thursday 2 February 2012 with
the support of its media partner Independent Newspapers/Business Report
along with prime exposure from South Africa’s other key media across Print,
Online, TV and Radio; has achieved over R 25million worth of PR leading up
to the premiere of the show.
The launch show received extraordinary high levels of viewership, with millions
of South Africans tuning in to one of the country’s most widely viewed TV
channel – to witness the start of the search for a new breed of entrepreneur.

19. A talking point
on social media platforms
- BBL Facebook
page fanbase
has increased
x10 since Nov
2011.
- Vast increases
in market reach;
current weekly
reach of unique
users: 5 229
profiles.
- Viral reach of
page through
cross-promo
currently
standing at 281
870 profiles.
Where we
are targeting

20. Unprecedented
Print media coverage

21. Other campaigns

22. The Big Break Legacy
@ the Argus

23. SEASON 1
Audience Ratings (AR’s)
Given its prime spot, The Big Break Legacy made for alternative
viewing
SUMMARY OF ALL TILL 03 May 2012
Program Name All Adults AR
All Adults
Share
Ads 5-7
AR
Ads 5-7
Share
LSM 8-10
LSM 8-10
SHARE
Ads Sot
5-7 AR
Ads Sot
5-7 Share
Ads 8-10
AFR
Ads 8-10
AFR
Share
19:30
SABC2
The Big Break
Legacy
9.6 10.0 8.9 8.9 8.5 15.8 10.5 15.1 15.4 30.0
SABC3 Isidingo: the Need
5.2 14.3 5.3 14.8 5.5 13.3 4.7 13.2 5.1 10.1
SABC1 Xhosa News
11.0 30.1 14.0 38.8 3.8 9.3 8.5 23.7 1.3 2.6
etv Scandal
10.0 27.4 11.7 32.5 5.9 14.4 18.0 50.4 1.8 3.4
Mnet
Desperate
Housewives
0.5 1.3 0.0 0.0 1.7 4.2 0.0 0.1 3.6 7.0
DSTV
16.9 5.0 43.0 -2.5 46.9
20:00
SABC2
The Big Break
Legacy
8.7 9.6 8.4 8.6 8.4 13.3 8.5 11.1 13.6 24.6
SABC3 Luther (Drama)
2.5 7.0 2.3 6.4 3.1 7.9 1.6 4.5 4.0 8.1
SABC1 Generations
21.4 59.9 26.2 74.0 9.9 25.3 28.4 79.6 2.8 5.6
etv Mad About You
2.7 7.5 2.7 7.6 2.4 6.0 2.1 5.9 2.4 5.0
Mnet
Desperate
Housewives
0.6 1.6 0.0 0.0 2.1 5.3 0.0 0.1 4.6 9.3
DSTV
14.4 3.4 42.2 -1.2 47.4

24. Teaching people to
Monetise theirs skills
Electricians
ProductPlumber
Business Skills to be learnt through
TheBigBreakLegacy:
• How to commercialise your trade or skill
e.g. carpentry, glass fitting etc.
• How to gear your business for growth
• Managing cash flow for your business and
being TAX compliant
• Developing and Dealing with business
contracts
• Setting up of prices and profitability
models for your business
• Negotiation skills
• The Basics of Employee Relations and
Labour Relations

25. We can tailor make you’re a
Training program for ESKOM
1. Understanding Eskom’s business ( The Eskom
way)
• Eskom’s Vision, Mission and Values
• The Eskom value chain
• The role of a vendor/ supplier of Eskom
and how to be a vendor
2. Basics of:
• Business Finance including statutory
requirements
• Business Communication, Stakeholder
Relations and Presentation Skills
• Managing Business Development and
Business Growth
• Marketing and Customer Relations
• Business Legalities and Contract
Negotiations
• Managing Employees (IR and ER)
• Pricing models
• Business strategy
The Eskom Enterprise
Development Certificate
This is to Certify that
Ezra Ndwandwe
Has completed the Eskom
Enterprise Development
Training Program
23 April 2012

26. Corporate Brand
activation packages
Primary partnership package of R15mil entitles
ESKOM to:
• 3x Episodes to craft and communicate Eskom ‘s message
• An engagement platform with entrepreneurs and general
viewers (1m/episode)
• Opportunity to contribute towards build ing
entrepreneurial capacity nationally and in the continent
• Platform to launch ESKOM initiatives and campaigns
• Print media coverage
• Branding opportunity in all media
• Branding of sponsored billboards
• Branding on mobile billboards
• Branding on all print media engagements
• Branding at all press conferences and launches
• Presence on the TBBL online site
• Presence on the TBBL social media platforms
• Branding of TV promotions
• Credit roll logos
• Print and digital media presence
• Table for 10 at the live final episode & gala dinner

27. Corporate Brand
activation packages
Secondary Tier partnership package of R10mil
entitles ESKOM to:
• 2x Episodes to craft and communicate Eskom ‘s message
• An engagement platform with entrepreneurs and general
viewers (1m/episode)
• Opportunity to contribute towards build ing
entrepreneurial capacity nationally and in the continent
• Platform to launch ESKOM initiatives and campaigns
• Print media coverage
• Branding opportunity in all media
• Branding of sponsored billboards
• Branding on mobile billboards
• Branding on all print media engagements
• Branding at all press conferences and launches
• Presence on the TBBL online site
• Presence on the TBBL social media platforms
• Branding of TV promotions
• Credit roll logos
• Print and digital media presence
• Table for 10 at the live final episode & gala dinner

28. Corporate Brand
activation packages
Tertiary sponsorship package of R5mil
entitles your organization to:
•Branding of sponsored billboards
• Branding on mobile billboards
• Branding on all print media engagements
• Branding at all press conferences and launches
• Presence on the TBBL online website
• Presence on the TBBL social media platforms
• Branding of TV promotions
• Credit roll logo
• Print and digital media presence
• Table for 5 at the live final episode & gala dinner

29. HIGH LEVEL SEASON 3
PLAN
FEBJUNE JULY AUG SEP OCT NOV DEC
2016 2017
JAN
ACTIVATION
• LAUNCH
•PRINT
• RADIO
• TV
CALLTO
ENTRY
• ENTRY
MECHANIC
ACTIVATED
AUDITIONS
• AUDITIONS
• SEMINARS
TOP100
• AUDITIONS
• TOP 100
PYSYCHOM
TESTS
• PSYCHOM
• TOP 25
IDENTIFIED
TOP12
• PUBLIC
VOTING FOR
TOP 12
PRODUCTN
•PRE-
PRODUTN
TX
• TARGETTED
ON AIR
DATE
Jun/Jul/August
PROVINCIAL SEMINARS AND WORKSHOPS ON ENTREPRENEURSHIP CONTINUED
Sep/Oct/Nov Dec/Jan/Feb
A DETAILED ACTIVITY PLAN BY MONTH IS AVAILABLE.

30. Investing in Social
Capital Development
The Big Break Legacy offers our partners an opportunity to:
• Activate their corporate brand and corporate image – to NEF it would be about
Empowerment, South Africa’s productivity and competitiveness
• Pledge commitment to the development of new small industries which will result in
economic development and the creation of jobs
• Invest in social capital development in a meaningful and sustainable manner
that will lead to the development of self sufficient communities
• Contribute to the formation of a firm foundation to build our economy
TBBL is for committed people that are passionate about
this country

33. SEASON 2 WILL BE A
PHENOMENAL SUCCESS
THANK YOU!!!!!!