Using keyword group themes is one of the best things you can do when setting up a PPC campaign. Grouping keywords into themes has a number of benefits: - higher relevance of keyword groups - lower minimum bid - a stronger click-through rate - a higher Quality Score

1. Keyword Group Themes: Grouping
Keywords Thematically for Higher Relevance
Using keyword group themes is one of the best things you can do when setting up a PPC
campaign. Grouping keywords into themes has a number of benefits:
Higher relevance of keyword groups
Lower minimum bid
A stronger click-through rate
A higher Quality Score
WordStream is a robust keyword management solution with tools that make it easy to group
keywords by theme. Instead of relying on tools like Excel that require manually sorting through
data, you can use WordStream's keyword grouping and organization tools to find keyword
themes quickly and group them in just a few clicks. Read on to find out how simple it is to group
keywords into themes with WordStream, and how this impacts your PPC results.
The Importance of Grouping Keywords by Theme
What if, when you went to a bookstore, every book from every genre was mixed together? If you
went in looking for a cookbook, you would be there for hours sorting through mysteries, fiction
and children's books trying to find what you needed. This is what happens when you don't group
your keywords into themes in your pay-per-click campaign.
When it comes time to make your ad groups and bid on keywords, you have to sift through an
enormous spreadsheet of unsorted, uncategorized data to find keywords that might go together.
As your keyword research process continues, you get more and more buried by your data until
you have no choice but to sacrifice the quality of your ads for the sake of time and sanity.
Grouping keywords into themes eliminates this problem. When you group semantic keywords
together, you form themes that help you stay organized. Having close-knit groups of related
keywords enables you to cater your PPC ads to particular terms without the worry that you've
missed an important keyword in the pile, or that you're grouping irrelevant terms together by
accident.
The reward doesn't end at better organization, however. By grouping keywords into themes,
you’re showing search engines that you understand which of your keywords are related, and that
you’ve segmented your ad groups accordingly.

2. How To Group Keywords By Theme In WordStream
With WordStream's keyword management solution, it's easy to group keywords by theme.
First, use WordStream's keyword import wizard to amass a pool of keywords related to
your business. You can aggregate keywords from multiple sources, including our own
keyword suggestion tool and the data from your own site's traffic logs.
You'll notice that your keywords are all in one general bucket, all lumped together as they would
be if you were managing your keywords traditionally by hand in a spreadsheet.
You'll be surprised how quickly you can go from a pile of miscellaneous keywords to an
organized, PPC-ready hierarchy of keyword group themes. The first step of the keyword
grouping process involves segmenting your general keywords. WordStream does the work for

3. you by presenting viable candidates for groups based on your keywords' relevance and traffic
data.
From the keyword segmenter, you can select one or several terms simultaneously to create your
groups from. Once you've decided which keyword(s) you'd like to place into themed groups,
click "create" and your keywords are filtered appropriately and instantly.
You can continue this process for all of your keywords, creating more granular keyword group
themes and filtering your keyword groups until you have a full keyword hierarchy.
The best part is that once you've segmented your keywords into themed groups, WordStream
remembers your preferences and filters new keywords it finds into the groups automatically. You
can even filter the negative keywords you don't want in the exact same way.
After just a few minutes, you've completely organized your keyword list and created keyword
group themes to turn into PPC ad groups.
Start to Group Themed Keywords Today
Taking the leap from traditional, labor-intensive spreadsheet analysis to strategically automated
keyword management and organization couldn't be simpler. You can try WordStream for free
right now to experience first-hand how easy it is to get control of your keyword data and group
your keywords into themes. Sign up for a free trial of WordStream today and reclaim control of
your PPC campaign