News and details about Google's recent mobile-friendly search algorithm update announcement - hitting the globe on April 21, 2015. Presented at Majoran Disillery in Adelaide on March 23, 2015.

1. #AdelaideSEO
MEETUP #ADL15
1) Welcome & Intro
2) Google's Mobile D-day (Woj Kwasi)
3) What The Hell Are Doorway Pages Anyway? (Sha Menz)
4) Bonus: Best of #Searchfest and #SMX (Sha Menz)
5) Q&A

2. Welcome & Intro
Started by Woj & Luke
March 6, 2013 @ Maid
New Venue
#AdelaideSEO

3. Organisers
Hosted by Woj & Sha
#AdelaideSEO

4. Why?
To meet like-minded people and
curious enthusiasts
To share knowledge about Search
Engine Optimisation and grow our
community of experts in Adelaide
To keep everyone up to date on
global events and updates relating
to digital marketing
To cross-pollinate existing
disciplines and educate them on
the importance of SEO
#AdelaideSEO

5. Google's
Mobile D-day
April 21
#AdelaideSEO

6. "Starting April 21, we will be expanding our
use of mobile-friendliness as a ranking
signal. This change will affect mobile
searches in all languages worldwide and will
have a significant impact in our search
results. Consequently, users will find it easier
to get relevant, high quality search results
that are optimized for their devices."
Google Webmaster Central Blog - February 26, 2015
http://googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mobile-friendly-search.html
#AdelaideSEO

7. #AdelaideSEO

8. #AdelaideSEO

9. #AdelaideSEO

10. #AdelaideSEO

11. #AdelaideSEO

12. Google’s Gary Illyes Q&A on Upcoming
Mobile Ranking Change from SMX West
1) Responsive does not have a ranking benefit
2) Your site must unblock CSS & javascript
3) Mobile friendliness is page by page
4) Will there be a specific tablet only ranking factor
for those using tablets?
#AdelaideSEO

13. Google’s Gary Illyes Q&A on Upcoming
Mobile Ranking Change from SMX West
5) Is April 21st locked in or is there wiggle room?
6) Cut off date when sites need to be mobile ready for?
7) How long is the delay between making it mobile friendly
and it being reflected in the search results?
8) Will Google also release another update such as Penguin
or Panda on the same day to confuse webmasters?
#AdelaideSEO

14. Google’s Gary Illyes Q&A on Upcoming
Mobile Ranking Change from SMX West
9) Is there any possibility of this change impacting desktop?
10) Is Google considering a completely separate mobile
index in the future?
11) Google doesn’t need to see noscript if they can crawl it
12) What about offsite resources that may block javascript?
#AdelaideSEO

15. Is your site mobile friendly?
https://www.google.com/webmasters/tools/mobile-friendly/
#AdelaideSEO

16. Quick test
#AdelaideSEO

17. What the Hell
are Doorway
Pages Anyway?
#AdelaideSEO

18. Best of Searchfest
& SMX West
#AdelaideSEO

19. Q & A
#AdelaideSEO

20. Thanks
#AdelaideSEO
We'd love to hear your feedback!
Next meetup: May 25, 2015
Tweet us or leave a comment on the meetup page:
www.meetup.com/Adelaide-SEO
@ShahMenz@WojKwasi